多市场布局

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2025跨境电商新趋势:多市场布局与社交电商爆发
Sou Hu Cai Jing· 2025-09-11 10:21
Core Insights - The cross-border e-commerce industry is undergoing a transformation as sellers shift focus from traditional markets like North America to emerging markets in Europe, Southeast Asia, and Latin America to mitigate risks and seek new growth opportunities [1][3] - The rise of social commerce, particularly through platforms like TikTok Shop, is rapidly connecting brands with consumers globally, making it a crucial strategy for cross-border e-commerce sellers [3] - The competitive landscape is evolving from traffic acquisition to brand building and refined operations, with sellers needing to navigate diverse market policies, payment systems, and consumer habits [3][5] Market Trends - Many cross-border e-commerce companies are adopting multi-market strategies to diversify their operations [3] - The impact of fluctuating U.S. tariff policies is increasing operational costs, while localized operations in Southeast Asia require a closer alignment with consumer needs [3] - The explosion of social commerce offers new pathways for brands to enter international markets through collaborations with KOLs and content marketing, although compliance risks on platforms must be managed [3] Technological Advancements - The proliferation of AI tools is enhancing the intelligence of cross-border e-commerce operations, reducing labor costs, and improving decision-making efficiency [5] - The multi-market and multi-platform operational model presents management challenges, necessitating effective resource integration and profit optimization [5] - The use of specialized cross-border e-commerce ERP systems, such as 易仓ERP, is becoming essential for sellers to streamline management processes and achieve sustainable growth [5][6]