易仓ERP目前已全面 支持亚马逊和速卖通的双平台协同管理，能够 自动抓取并同步来自亚马逊和速卖通的订单，无论是拉单发货还是订单标发，都能在统 一界面高效完成，确保了订单处理的流畅性，为卖家赢得了宝贵的时间。 更深入的挑战在于库存和供应链的协同。面对持续近一个月的超长促销期，如何避免在亚马逊或速卖通上出现超卖断货，同时又不能让库存资金沉淀过多， 考验着卖家的智慧。 欧洲电商市场的年度大戏"黑五大促"向来是巨头亚马逊的绝对主场，但2025年的战局却迎来了历史性转折。 据知名数据平台Sensor Tower披露， 在11月20日黑五开打首日，阿里巴巴旗下平台速卖通在欧洲的下载量实现了对亚马逊的超越。这一信号清晰地表明，欧 洲电商市场的竞争格局正在发生深刻裂变，老牌王者迎来了最具威胁的挑战者。 这场反超并非偶然。 2025年，速卖通全面升级其"超级品牌出海计划"，并推出"Brand+"频道，成功吸引了大批实力卖家。 一个标志性事件是， 在双11前，包括洛克兄弟、COMHOMA在内的 多个亚马逊曾经的"类目王"品牌，纷纷将其在速卖通海外仓的备货量提升了一倍。这些 精明的商家不再将鸡蛋放在一个篮子里，而是积极布局多平台运 ...

NEW FREE FREE % FRE 0/0 96 % SALE 96 90 0 市场红利与运营效率，从来不是一道选择题。 电商从业者最近都在思考一个问题：如今做电商，到底是寻找蓝海市场更重要，还是精细化运营更重要？随着流量红利逐渐消退，这个问题的答案似乎正悄 然改变。 蓝海市场：最后的增长红利 下沉市场预计2025年规模突破6万亿，占全国电商交易额的40%以上。这些市场的用户对价格敏感度降低，但对品质需求在提升，社交电商和直播带货渗透 率已超过70%。 银发经济成为一个被低估的万亿市场。2025年中国60岁以上人口超3.2亿，其中触网老年人占比达65%，年均网购支出超过5000元。 京东的"长辈模式"和抖音银发直播（如养生知识带货）GMV年增300%，正是抓住了这一波红利。 跨境电商同样机会满满。东南亚已成为全球电商增速最快的市场，2025年GMV预计突破2300亿美元，年复合增长率超22%。 巴西、韩国等新兴市场访问量同比增长超过30%，而传统发达市场增长已放缓。 全球智能家居市场2024年已达1200-1800亿美元，年增长率超过20%，多个细分品类渗透率仍低于30%，如智能门锁（18%）、智能电器（ ...

做跨境电商的老板们，是不是都有过这种憋屈：爆品选得准，广告砸得狠，仓库里的货哗哗往外出。 可到年底拢账的时候，心凉了半截，赚的钱没想象中多，甚至有的忙活一年就落个"表面风光"。 我见过不少早期做跨境的卖家，都栽过"直接交易"的跟头。 就说有家做"中国代采购+直发"的公司，刚开始路子特别直：中国公司直接对接亚马逊、Shopify上的海 外卖家，从国内工厂拿货后直接发给国外消费者。 看着流程简单，隐患却大得很，所有利润全堆在中国公司账上，25%的企业所得税一缴，本就不高的毛 利直接拦腰砍半。 有一年他们卖了5000万营收，扣完成本利润1000万，缴完税到手就剩750万，老板愁得直挠头。 后来他们改了套"三角架构"，才算把利润拉了回来。 你知道不？多数人都把劲儿使在了前端卖货上，今天研究平台算法，明天琢磨直播带货，却把后端 的"关联交易"当成了财务的小事儿。 说句实在的，这玩意儿才是藏着真金白银的"利润开关"，玩对了能省一大笔，玩错了可能连老本都得赔 进去补税。 尤其2025年政策一波接一波调整，这门学问更是不能不搞懂。 今天就用大白话，结合真案例和新政策，跟咱们跨境人好好掰扯掰扯。 三角架构：把被啃的利润抢回来 ...

Core Insights - The recent surge in tax compliance concerns among cross-border e-commerce sellers is highlighted by the overwhelming traffic causing Amazon's invoice preview feature to crash, reflecting sellers' anxiety over tax compliance issues [1] - The catalyst for this compliance wave was a tax risk notification issued by the Longhua District Tax Bureau in Shenzhen on November 4, identifying discrepancies between platform-reported income and seller declarations, as well as the failure to change taxpayer status for those with annual sales exceeding 5 million [3] - The implementation of the "Internet Platform Enterprises Tax Information Reporting Regulations" has led to Amazon reporting seller data to tax authorities quarterly, achieving over 95% coverage, effectively closing previous reporting loopholes [3] Industry Developments - The urgency of tax compliance issues became apparent on October 26 when numerous sellers received tax payment reminders indicating discrepancies between reported income and platform data, followed by stricter notifications requiring self-inspection and rectification by November 5 [6] - Some sellers reported single-instance tax payments reaching tens of thousands, triggering widespread "tax anxiety" across the industry, indicating a new phase in tax regulation for cross-border e-commerce [6] - The reliance on manual processing for tax compliance is no longer sufficient, emphasizing the importance of professional systems like Yicang ERP, which can seamlessly integrate with Amazon to automatically synchronize sales data and generate tax-compliant reports [6][9] Company Solutions - Yicang ERP offers multi-dimensional profit accounting features, enabling sellers to accurately track real income, costs, and profits for tax reporting purposes [9] - The ongoing normalization of tax regulation presents unprecedented compliance pressures for Amazon sellers, marking the end of the era of lax cross-border e-commerce practices and necessitating meticulous compliance management [9] - Embracing tax compliance and utilizing professional tools like Yicang ERP is essential for sellers to navigate the tax landscape successfully and gain a competitive edge in the future market [9]

Core Insights - The report by Marketplacepulse provides a comprehensive evaluation of Amazon's global markets, emphasizing the importance of factors beyond GMV, such as revenue, traffic, seller longevity, and diversity [2][4]. Market Evaluation - The United States ranks first with an estimated 3P GMV of $305.3 billion and an average revenue per active seller of $557,088, indicating a high level of competition and traffic [3]. - Japan, despite having a lower GMV of $12.8 billion, ranks second due to a remarkable seller five-year survival rate of 15.5%, suggesting a more stable market for sellers [4]. - Germany and the United Kingdom follow, with GMVs of $50.8 billion and $53.7 billion respectively, showcasing significant market opportunities [3]. Strategic Implications - The findings suggest two distinct strategies for cross-border e-commerce sellers: targeting the high-revenue U.S. market or pursuing stable operations in Japan [4]. - The choice of market should align with the seller's product characteristics, financial strength, and operational endurance, highlighting the need for a data-driven market selection approach [4]. Operational Challenges - Successfully entering a chosen market requires efficient operations to convert potential into profit, necessitating robust backend support for managing complexities such as advertising and inventory [5]. - Tools like 易仓 ERP can assist sellers in implementing multi-market strategies effectively [5]. Market Dynamics - The report signifies a shift in the global market landscape, indicating that traditional methods of simply listing products are no longer sufficient for success [6]. - Sellers must develop a deep understanding of market differences and leverage tools for refined operations to thrive in the evolving e-commerce environment [6].

山东海拓外贸团队做了多年传统外贸，2020年正式试水跨境零售，最初靠在速卖通等平台试水大件品类，发现流量不错后迅速开拓到亚马逊、eBay、Temu 等欧美主流平台，但随之而来的多平台、多店铺订单处理效率低下成为最大痛点。 比如eBay一个平台下就有7个店铺，早期都靠Excel逐条登记订单，每日需要两个人全职才能干完，人工出错和低效令人崩溃。 应用易仓ERP后，光发货效率就大幅提升，原本需要两人一天的任务，只需一人半天就能搞定，因为易仓ERP自动聚合所有平台订单，一页全部审核清晰可 见，还能批量自动推单、追踪发货状态，工作量立减。 但跨境电商大件家居行业最核心的难题，其实是大件尾程履约选择与利润精算。像海拓做工程机械和大件家居，东西沉重、体积大，运输尾程哪怕多花几十 美金，长期累加下来就是利润的大窟窿。 以往为找合适的海外仓渠道，只能靠人工四处比价，既耗时又容易选错，甚至有的订单运费一算跟销售价差不多。 很多刚切入跨境电商大件家居行业的卖家，都会被订单发货、履约比价、利润核算这些眼花缭乱的环节缠得手忙脚乱。 大型跨境电商企业三绿科技更是典型案例。美东美西仓库、FBA与第三方海外仓全覆盖，平台SKU和订单庞杂。没 ...

亚马逊秋促刚刚落幕，这场由亚马逊精心策划的促销活动覆盖了全球16个主要站点，却让许多跨境电商卖家倍感寒意。 数据显示，亚马逊秋促期间卖家整体销量遇冷，广告成本飙升但转化率低迷，利润空间大幅缩水。 今年亚马逊秋促的惨淡业绩源于多重行业因素叠加。 首先，流量格局已发生根本性转变。亚马逊站内广告的拍卖机制日益内卷化，头部品牌凭借雄厚预算垄断了大部分流量资源，导致中小跨境电商卖家即使加 大广告投入，也难以获客有效转化。站外引流尝试效果微弱，如亚马逊与谷歌广告的合作恢复，流量昂贵却带不动成交，暴露了平台自然增长瓶颈，使亚马 逊秋促的曝光优势不复存在。 第三，消费环境整体降温。海外通胀持续高企，消费者支出更趋理性；普华永道报告显示，节日支出预期同比下滑，礼品类消费降幅达11%。经济逆风下， 亚马逊秋促的低价刺激效应失效，买家转向更谨慎决策。 最后，跨境供给过剩问题尖锐。中国卖家占比首次突破亚马逊全球活跃卖家半数，同质化竞争加剧了价格战和广告战，即便在亚马逊秋促的折扣攻势中，卖 家也只能依赖低价保量却赔钱。因此，作为跨境电商卖家，这次亚马逊秋促不仅是业绩考验，更凸显运营短板：忽略复盘，则易错失旺季复苏窗口。 针对这些挑战， ...

Core Insights - The cross-border e-commerce industry is undergoing a transformation as sellers shift focus from traditional markets like North America to emerging markets in Europe, Southeast Asia, and Latin America to mitigate risks and seek new growth opportunities [1][3] - The rise of social commerce, particularly through platforms like TikTok Shop, is rapidly connecting brands with consumers globally, making it a crucial strategy for cross-border e-commerce sellers [3] - The competitive landscape is evolving from traffic acquisition to brand building and refined operations, with sellers needing to navigate diverse market policies, payment systems, and consumer habits [3][5] Market Trends - Many cross-border e-commerce companies are adopting multi-market strategies to diversify their operations [3] - The impact of fluctuating U.S. tariff policies is increasing operational costs, while localized operations in Southeast Asia require a closer alignment with consumer needs [3] - The explosion of social commerce offers new pathways for brands to enter international markets through collaborations with KOLs and content marketing, although compliance risks on platforms must be managed [3] Technological Advancements - The proliferation of AI tools is enhancing the intelligence of cross-border e-commerce operations, reducing labor costs, and improving decision-making efficiency [5] - The multi-market and multi-platform operational model presents management challenges, necessitating effective resource integration and profit optimization [5] - The use of specialized cross-border e-commerce ERP systems, such as 易仓ERP, is becoming essential for sellers to streamline management processes and achieve sustainable growth [5][6]

Core Insights - Amazon has made significant adjustments to its category structure, affecting nine major handmade product categories, which will be reclassified from "GUILD" prefixed subcategories to standard product types [1][3] - The changes are set to take effect from August 2025 and will continue until October 31, 2025, fundamentally altering the competitive landscape for sellers, particularly small and medium-sized businesses [3] Category Adjustments - The reclassification has led to a drastic decline in sales for some sellers, with reports of products experiencing significant drops in rankings and zero sales after being moved to broader categories [1][3] - Amazon claims the adjustments aim to enhance product search visibility, but the execution has raised concerns, as some sellers were not notified prior to the changes [3] Seller Response Strategies - Sellers are advised to reassess their product competitiveness in the new categories, adjust keyword strategies, and consider developing new products that fit multiple category characteristics [5] - Implementing a robust data monitoring system is crucial for sellers to quickly identify the impacts of category changes [5] Tools and Support - EasyCang ERP offers features to help sellers navigate the challenges posed by the category adjustments, including keyword performance tracking, advertising analysis, and sales trend monitoring [5] - The importance of establishing a flexible operational system is emphasized, as platform policy changes are a norm in cross-border e-commerce [7]

美国特朗普政府力推的《美丽大法案》（也称为The One Big Beautiful Bill，一个大而美的法案）正式落地。这场被称作"特朗普税改"的核心变革正深刻冲 击全球跨境电商生态。此次美国税改延续2017年减税政策，却通过扩大关税征收填补财政缺口，十年内计划增收3000亿美元。 特朗普税改法案 对于中国跨境电商卖家而言，特朗普税改带来的不仅是成本压力，更是前所未有的税务合规挑战，即便公司注册地不在美国，只要使用亚马逊FBA仓或持有 美国商标，其收入均被美国国税局（IRS）认定为"有效关联收入（ECI）"，必须申报纳税。若未及时提交1120-F表格，IRS将按总销售额30%强制征税，并 追溯历史税款。 特朗普税改的核心在于收紧跨境税收监管。IRS明确将电商销售列为重点审查领域，尤其针对使用多支付平台未规范报税、依赖FBA仓储的卖家。根据新 规，只要商品存储于美国境内仓库或运用美国知识产权（如商标、专利），即被视为在美国开展业务，需缴纳所得税。这意味着数百万跨境电商卖家被迫卷 入美国税改漩涡。税务服务机构Clear Start Tax警示："过去被视为低风险的电商收入，现已成为IRS的优先稽查目标。"跨境 ...