Core Insights - Amazon has made significant adjustments to its category structure, affecting nine major handmade product categories, which will be reclassified from "GUILD" prefixed subcategories to standard product types [1][3] - The changes are set to take effect from August 2025 and will continue until October 31, 2025, fundamentally altering the competitive landscape for sellers, particularly small and medium-sized businesses [3] Category Adjustments - The reclassification has led to a drastic decline in sales for some sellers, with reports of products experiencing significant drops in rankings and zero sales after being moved to broader categories [1][3] - Amazon claims the adjustments aim to enhance product search visibility, but the execution has raised concerns, as some sellers were not notified prior to the changes [3] Seller Response Strategies - Sellers are advised to reassess their product competitiveness in the new categories, adjust keyword strategies, and consider developing new products that fit multiple category characteristics [5] - Implementing a robust data monitoring system is crucial for sellers to quickly identify the impacts of category changes [5] Tools and Support - EasyCang ERP offers features to help sellers navigate the challenges posed by the category adjustments, including keyword performance tracking, advertising analysis, and sales trend monitoring [5] - The importance of establishing a flexible operational system is emphasized, as platform policy changes are a norm in cross-border e-commerce [7]

Core Insights - Amazon has introduced a new promotional policy that imposes a "cooling-off period" for sellers who participated in specific Deal activities during Prime Day, preventing them from setting new promotions for a designated time [1][2][3] Group 1: New Promotional Regulations - ASINs that participated in Best Deals (BD) will face a 21-day restriction on promotions post-activity, while those involved in Lightning Deals (LD) will have a 7-day restriction [2] - European sites have stricter requirements, with some countries enforcing a 30-day ban on any promotional activities after Prime Day [2] - The new policy has not been officially announced by Amazon, but multiple sellers have confirmed its validity through communications with account managers [2][3] Group 2: Impact on Sellers - The sudden implementation of this policy disrupts sellers' operational plans, particularly those who invested heavily in Deal activities during Prime Day [3] - Sellers are now required to pivot their strategies to maintain sales performance without relying on mainstream promotional tools, leading to increased focus on advertising optimization, natural ranking improvement, and external traffic generation [3][6] - The new regulations necessitate a comprehensive understanding of sales performance and adjustments in advertising and promotional strategies [3][6] Group 3: Support Tools for Sellers - Easy Warehouse ERP (易仓ERP) can assist sellers in managing their operations during the promotional restrictions by providing necessary support and data synchronization [3][6] - The ERP system offers features that allow sellers to analyze promotional performance across different stores and platforms, helping them to optimize resource allocation during the cooling-off period [6] - The introduction of the cooling-off period is seen as a significant adjustment in Amazon's promotional management, encouraging sellers to focus on long-term operational strategies rather than short-term promotions [6]

Core Points - The "Overseas Business and Borderless Trade Act" (OBBBA) signed by Trump on July 4, 2025, will systematically impact cross-border e-commerce, particularly affecting Chinese sellers [1][3] - The act abolishes the $800 de minimis exemption for imports, set to be fully implemented by July 1, 2027, leading to a projected 30%-50% increase in logistics costs for direct mail small packages [3][4] - The act includes potential tariffs and stricter immigration enforcement, which may increase operational risks for Chinese companies in the U.S. market [4][5] Cross-Border E-commerce Impact - The elimination of the de minimis rule will significantly raise costs for low-margin products, particularly affecting small package logistics [3][4] - A 10% base tariff on all imported goods is currently on hold but poses a risk for electronic and mechanical products [3][4] - Increased scrutiny on labor compliance due to a $100 billion budget for immigration enforcement will heighten risks for Chinese firms employing workers in the U.S. [4] Systematic Response Strategies for Chinese Sellers - Short-term strategies include cost optimization and compliance adjustments, such as transforming logistics models and strengthening supply chain compliance [5][6] - Long-term strategies involve diversifying supply chains and markets, upgrading products and brands, and capturing policy benefits through tax structure optimization and digital management systems [5][6] Action Timeline - By July-August 2025, companies should assess their reliance on the de minimis rule and initiate overseas warehouse collaborations or testing in Mexico [8] - By the end of 2025, companies should complete LLC registrations and supply chain compliance audits while exploring European and Latin American markets [8] - Between 2026 and 2027, companies should focus on transferring production capacity to Southeast Asia and Mexico, while developing high-margin product lines [8]

Core Insights - TikTok Shop has officially launched its e-commerce operations in Japan, allowing brands, cross-border sellers, and content creators to sell products directly to Japanese users through live streaming and short video guides, creating a seamless shopping experience [1][4] - Japan is the fourth largest e-commerce market globally, with a projected market size of $258 billion in 2024, expected to grow to nearly $700 billion by 2033, reflecting a compound annual growth rate (CAGR) of over 11% [4] - TikTok has a strong user base in Japan, with over 33 million monthly active users, particularly popular among teenagers and young adults, providing a large and youthful target audience for sellers [4][5] Market Entry Strategy - The entry into Japan is part of TikTok's broader global e-commerce strategy, following its rapid expansion into European and Latin American markets earlier this year [5] - The geographical and cultural similarities between China and Japan provide a unique advantage for Chinese sellers, reducing the barriers to local market adaptation [4] - The Japanese site is open to Chinese sellers, allowing cross-border direct shipping or local warehouse fulfillment, with minimal requirements for business registration, indicating a favorable policy environment [4] Growth Potential - TikTok Shop's expansion is supported by its vast user base and content influence, with over 1 billion monthly active users globally, facilitating the conversion of entertainment traffic into shopping behavior [7] - The diversified market presence helps mitigate geopolitical risks, especially in light of ongoing regulatory pressures in the U.S. market [7] - The launch of TikTok Shop in Japan presents significant growth opportunities for cross-border e-commerce sellers, although they will face challenges in managing orders, traffic, and marketing on a socially-driven platform [7] Operational Support - YiCang ERP, a specialized service for cross-border e-commerce sellers, has integrated with TikTok Shop to provide operational support, including sales data tracking and advertising management [8] - The ERP system allows sellers to manage multiple advertising accounts efficiently and evaluate collaboration effectiveness through data analysis [8]

Core Insights - Zhang Yiming, the founder of ByteDance, has topped the 2025 New Fortune 500 Rich List with a net worth of 481.5 billion yuan, marking a significant increase from 12 billion yuan in 2018, driven by Douyin, TikTok, and AI technology [1][3] Company Overview - ByteDance's wealth is rooted in the impressive user engagement and monetization capabilities of its products, with Douyin (including the Lite version) surpassing 1 billion monthly active users in China, where users spend over 1.5 hours daily on the app [3] - The company has established three core AI departments with a team of nearly 2,500 people, and its AI products, including Doubao and Jimeng, rank among the top ten native AI applications in China, with Doubao maintaining around 100 million monthly active users [3] TikTok Performance - TikTok has achieved remarkable success, becoming the first non-gaming app to surpass 6 billion USD in annual in-app purchase revenue, with advertising revenue in the U.S. skyrocketing from 2.1 billion USD in 2021 to 6.19 billion USD in 2023, projected to approach 10 billion USD by 2025 [3] - TikTok's global monthly active users have exceeded 1 billion, with over 170 million users in the U.S., making it the largest and most profitable market for the platform [3] E-commerce Potential - TikTok's unique "content + e-commerce" ecosystem offers significant value to cross-border e-commerce sellers, with a vast pool of precise users, particularly among high-spending young consumers in Europe and the U.S. [5] - The platform's user engagement is exceptionally high, with an average daily usage time exceeding 1.5 hours, providing an ideal environment for brand exposure and product promotion [6] - TikTok Shop has seen explosive growth, achieving daily sales of approximately 20 million USD in the U.S. just one year after its launch, with a staggering 557% growth rate in content e-commerce GMV [6] Global Expansion Strategy - TikTok is accelerating its global expansion by solidifying its presence in the U.S. while opening new sites in Germany, France, and Italy, enhancing market opportunities for sellers [6][8] - The success of Zhang Yiming reflects the victory of ByteDance's global strategy and AI empowerment, with TikTok Shop emerging as a significant player in the global e-commerce landscape [8] - Utilizing efficient management tools like Yicang ERP can help sellers optimize their TikTok operations, manage influencer collaborations, and convert traffic into actual orders and profits [8]

Core Insights - TikTok has reached over 1 billion monthly active users (MAU) outside of China, marking a significant milestone for the platform [1][4] - The rapid growth of TikTok presents a lucrative opportunity for cross-border e-commerce sellers, with the platform's advertising and in-app purchase revenues expected to reach $33.1 billion by 2025 [4] - TikTok Shop's global gross merchandise volume (GMV) is projected to hit approximately $32.6 billion in 2024, showcasing strong growth, particularly in markets like the US, Indonesia, and Thailand [4] User Engagement and Market Position - TikTok has emerged as a leading social media platform, with users spending an increasing amount of time on the app, potentially surpassing Meta's applications in daily usage [4] - The platform has become the second-largest online live streaming platform globally, indicating its strong user engagement and content consumption [4] Challenges and Strategic Adjustments - TikTok faces uncertainties, including potential US bans and rising tariffs, which could impact its e-commerce operations [4] - In response to these challenges, TikTok is enhancing local management in the US and integrating with local platforms in Indonesia, while also expanding into new markets like the UK, Germany, and Japan [4] E-commerce Management Solutions - Cross-border e-commerce sellers can leverage tools like 易仓ERP to efficiently manage their operations on TikTok, including sales data, advertising performance, and financial health [5][7] - 易仓ERP offers features that streamline the management of orders, promotions, and influencer collaborations, enabling sellers to maximize their potential on the platform [7]

Core Insights - Amazon's global active seller monthly traffic is projected to increase by 31% by 2025 compared to 2021, with an average monthly visit per seller reaching 2,837 times, and third-party seller sales accounting for 62% of total sales [1][5] - The U.S. market remains the leader with 2.45 billion monthly visits, while emerging markets like Saudi Arabia and South Africa show higher seller traffic ratios, providing differentiated competitive opportunities for Amazon sellers [1][5] Traffic Distribution and Seller Opportunities - The distribution of traffic on the Amazon platform is becoming more balanced, significantly increasing exposure opportunities for sellers [5] - Categories such as clothing, home goods, and automotive parts continue to grow in the U.S. and Europe, while emerging markets see a surge in demand for lightweight, cost-effective products [5] Challenges for Sellers - Despite the traffic benefits, sellers face challenges such as inventory turnover, multi-warehouse coordination, and cost control [5] Amazon's Traffic Monetization Strategies 1. **Data-Driven Category Strategy** - Monitoring BSR rankings to capture hot trends and potential products, analyzing search keywords across different sites to prepare for seasonal products [6] 2. **Inventory Management** - Calculating safety stock levels and using price reductions to manage slow-moving items, ensuring 50% of hot-selling products are stored in FBA warehouses to guarantee fulfillment efficiency [7] 3. **Traffic Conversion Optimization** - Optimizing listings with precise category keywords and core selling points, enhancing images with dynamic tags, and controlling video length to improve completion rates [8] EasyCang ERP: A Tool for Amazon Sellers - EasyCang ERP provides comprehensive support for Amazon sellers, integrating advertising, order management, sales analysis, and inventory management [11] 1. **Advertising Management and Optimization** - Features include smart optimization rules, automatic ad strategy matching, and bulk operations for negative keywords to reduce advertising costs by over 30% [11] 2. **Efficient Order Processing** - Automatic order retrieval and quick review processes enhance order fulfillment efficiency [12] 3. **Sales Monitoring and Analysis** - Instant sales statistics and sales reports allow sellers to track performance across multiple stores and sites [12] 4. **Intelligent Inventory Planning** - Centralized inventory management across local and overseas warehouses, with automated suggestions for procurement and shipping volumes to improve stocking efficiency [14] Conclusion - With the release of traffic benefits and a favorable environment for growth, Amazon sellers are positioned for significant performance improvements, supported by comprehensive solutions like EasyCang ERP that cover the core operational links of advertising, orders, sales, and inventory [14]

Group 1 - Temu has achieved remarkable growth in 2025, surpassing local giants in Poland and Brazil, indicating the global adaptability of its "extreme cost-performance + viral marketing" model [1][3] - In Brazil, Temu's market share reached 9.9% with a significant increase in traffic, totaling 56 million visits in April and 39 million monthly active users, surpassing Shopee [3][4] - In Poland, Temu's user base grew to 18.1 million, exceeding Allegro's 17.8 million users, showcasing its competitive edge in the market [4] Group 2 - The growth strategy of Temu relies on viral marketing and social media advertising, leading to explosive growth in categories like home goods, tools, and electronics [5] - Despite having more active users than Amazon, Temu's average revenue per user (ARPU) is only one-third of Amazon's, indicating a need for refined operations as competition intensifies [8] - Regulatory tightening and increased competition suggest that a simple price war may not be sustainable for Temu in the long run [8] Group 3 - Easy ERP provides a comprehensive solution for Temu sellers, enhancing order fulfillment efficiency through a semi-managed model that synchronizes cross-border and local orders [9][11] - The inventory management feature of Easy ERP allows real-time visibility of stock across various warehouses, facilitating intelligent restocking based on sales forecasts [11] - Easy ERP also supports profit analysis by tracking costs and revenues for each order, which is crucial for maintaining supply chain efficiency under Temu's low-cost model [12]

Core Insights - The article emphasizes that cross-border e-commerce has become a core avenue for Chinese companies to expand internationally, with increasing competition expected by 2025 due to the rise of platforms like TikTokShop and policy adjustments from major players like Amazon and Temu [1] Group 1: Challenges for New Sellers - Limited budgets create a conflict with functional requirements, as small sellers often struggle to afford traditional ERP systems, which can cost tens of thousands of yuan annually [3] - The complexity of platform rules poses compliance risks, with Amazon tightening its compliance checks, leading to many store closures due to issues like patent infringement and trademark violations [4] - Data silos and efficiency bottlenecks arise from the fragmented use of traditional tools, resulting in low operational efficiency and high error rates in manual data entry [5] Group 2: Tool Recommendations - Free/low-cost tools like Global Trade Assistant provide comprehensive basic functions, supporting management across over 30 platforms and offering features like bulk translation and inventory synchronization [6] - Mid-tier tools such as Tongtu ERP charge per order and cover the entire procurement and inventory process, with new features like intelligent pricing based on competitor analysis [10] - High-end tools like Lingxing ERP offer integrated financial and advertising management, with new capabilities for multi-platform order processing and real-time profit calculation [14] Group 3: Operational Strategies - The article presents a case study of a home goods seller using a drop shipping model, achieving an 80% increase in efficiency and a 70% reduction in labor costs through automation tools [18] - A case study of a 3C boutique seller illustrates how combining Lingxing ERP with PayPal for financial risk control led to a 40% increase in annual sales and an 8 percentage point rise in net profit margin [19] Group 4: Future Trends - Sellers are advised to focus on tool extensibility to capture emerging market opportunities, with platforms like TikTokShop expanding into new regions [20] - The integration of AI and RPA is expected to become standard for scalable operations, with tools like Shizai RPA enhancing efficiency across various operational aspects [21] - Building compliance capabilities is crucial for navigating platform policy changes, with tools offering features for infringement detection and compliance monitoring [22]

Core Insights - TikTok has achieved the position of the second-largest live streaming platform globally, surpassing Twitch with 8 billion hours of live viewing time in the first quarter of 2025, marking a significant milestone in its globalization strategy [1][3] - The platform's e-commerce business has also seen explosive growth, with over 400,000 creators going live daily, generating millions in revenue and driving a 120% year-on-year increase in GMV [1][3] Group 1: TikTok's Rise - TikTok's success is attributed to its diverse content and commercial ecosystem, offering a wide range of live streaming categories beyond gaming, including fashion, beauty, electronics, and home goods [3] - The platform's "everyone can sell" model allows businesses to access traffic with lower barriers, as 80% of revenue comes from small and medium-sized streamers [3] Group 2: Consumer Engagement - TikTok has established a consumption loop through "live streaming + short videos + marketplace," enabling users to transition from content discovery to purchase in just a few minutes, with a significantly higher repurchase rate compared to traditional e-commerce platforms [4] Group 3: Global Expansion - TikTok's e-commerce has expanded into key markets such as Europe, North America, and Southeast Asia, while also accelerating growth in emerging regions like Latin America and the Middle East [5] - The platform's localized operations and logistics networks lower the barriers for cross-border sellers, emphasizing the trend of "content as a shelf" [5] Group 4: Challenges in E-commerce - Despite rapid growth, sellers face challenges such as fluctuations in traffic and fulfillment risks, as live streaming traffic is heavily influenced by algorithm recommendations [7] - Inventory management issues arise from fragmented data across multiple warehouses, leading to stock shortages or excess inventory [8] - Advertising and settlement processes are inefficient, with data spread across multiple accounts and complex cross-border payment cycles [9] Group 5: Solutions for Sellers - To address these challenges, cross-border e-commerce ERP solutions like 易仓 ERP provide features for real-time monitoring and risk alerts, helping sellers manage order statuses and sales data effectively [10][11] - The ERP system offers intelligent inventory scheduling and sales trend analysis to assist sellers in making informed stocking decisions [13][15] - It also centralizes advertising management and financial health tracking, allowing sellers to optimize ad performance and streamline financial operations [17][19] Group 6: Conclusion - TikTok's achievement as the second-largest platform is not just a victory in traffic but signifies a transformation in its commercial ecosystem, where content-driven traffic and supply chain efficiency are crucial for cross-border sellers [21]