Core Insights - The second quarter marked the true beginning of the "takeout war," with Meituan's performance under scrutiny amid fierce competition [1] - Meituan's revenue reached 91.84 billion RMB, a year-on-year increase of 11.7%, but the core local business segment saw a significant decline in operating profit [2][3] - The company is focusing on long-term growth strategies despite short-term pressures from competition and increased costs [5][18] Financial Performance - Revenue for the second quarter was 91.84 billion RMB, up 11.7% from the previous year [2] - Operating profit dropped by 98% to 226.35 million RMB, with a significant decline in profit margins [2] - Sales costs increased by 27% to 61.4 billion RMB, driven by higher rider subsidies and marketing expenses [7] Business Adjustments - Meituan has restructured its new business segments, focusing resources on the more promising "Xiaoxiang Supermarket" and reducing losses from the poorly performing "Meituan Youxuan" [3][4] - The new business segment's revenue grew by 22.8% year-on-year, primarily due to the expansion of Xiaoxiang Supermarket and overseas operations [4] Competitive Landscape - The intense competition has led to a surge in user engagement, with monthly active users surpassing 500 million and daily order volumes reaching a record high of 150 million [5][12] - Despite the increase in order volume, the average order value (AOV) has declined, indicating a mismatch between demand stimulation and revenue generation [6] Strategic Focus - Meituan's management emphasizes a return to fundamental business principles: supply, delivery service, and pricing [5][18] - The company is committed to sustainable investments that enhance long-term capabilities rather than engaging in unsustainable spending [8][17] Innovations and Future Plans - Meituan is expanding its "Brand Satellite Store" initiative, aiming to open over 10,000 stores by the end of the year [8] - The "Raccoon Canteen" model is being developed to streamline operations for merchants, with a target of 1,200 locations in three years [11] - The company aims to achieve a daily order volume of 1 billion by 2025, with a profit target of 1 RMB per order [12][17]