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海外创新中心,正重新定义中国汽车的全球化之路
Guan Cha Zhe Wang· 2025-09-28 04:26
Core Insights - In 2023, China surpassed Japan to become the world's largest automobile exporter, marking a significant milestone in its automotive globalization journey [1] - Chinese automakers, including Geely, are focusing on enhancing brand value and technological advantages in overseas markets, moving beyond mere vehicle exports [1][6] - Geely's European Innovation Center, Uni3, exemplifies the integration of European engineering with Chinese manufacturing, positioning the company competitively in the global automotive technology landscape [3][5] Group 1 - Geely's Swedish R&D center is a hub for innovation, having developed over 2000 patents and focusing on safety technologies, including a unique all-domain safety system [5] - The center's safety design features, such as the torsional rigidity of 41600 N·m/deg and advanced safety testing results, highlight Geely's commitment to high safety standards [5] - Geely's global innovation strategy is not just about product output but also about establishing systemic capabilities that align with global standards [5][6] Group 2 - The global expansion of Chinese automakers is evident in various initiatives, such as BYD's battery factory in Europe and Great Wall's innovation in Thailand, indicating a deeper phase of globalization [6] - Chinese car manufacturers are transitioning from a "follower" role to becoming "co-creators" and "standard setters" in key areas like new energy and intelligent driving [6][7] - The establishment of overseas R&D centers is enhancing the understanding of international consumer needs and improving brand internationalization [6][7]