每经记者｜付克友 每经编辑｜何小桃 杨军 春节的烟火散去，汽车市场却遇冷。 中国汽车流通协会的数据证实了这种"体感"：76.8%的经销商反馈2月销量未达预期。多家车企选择沉默，延迟发布销量数据，这在以往并不多见。 但冷清之中，藏着两个意味深长的"异类"：吉利稳住了20万辆大关；比亚迪的海外销量首次超过国内。 这两个"异类"透露出2026年初我国车市的真实底色，即一边是淘汰赛的残酷厮杀，一边是全球化的开疆拓土。分化，从未如此鲜明。 少数玩家公布"成绩单"，更多品牌选择沉默，这本身就是一种信号。 吉利能稳住20万辆，靠的不是运气，而是靠极氪和领克两款车型的爆发。极氪同比增长70%，领克同比增长59%，加上燃油车板块中国星系列的8万多辆 支撑，吉利向外界展示了"多条腿走路"的抗风险能力。 那些"沉默的大多数"呢？它们或许正在经历长安汽车总裁赵非所说的"淘汰赛"——竞争只会更加残酷，问题却并不会随着新年的到来而自动消失。对它们 来说，这又是一个令人不安的信号。头部企业开始公布海外销量首次超越国内的时候，许多品牌还在为如何消化库存而焦头烂额。 比亚迪完成了"历史性一跃"：2月海外销量超10万辆，同比增长41.4%，首次 ...

中国汽车流通协会的数据证实了这种"体感"：76.8%的经销商反馈2月销量未达预期。多家车企选择沉 默，延迟发布销量数据，这在以往并不多见。 但冷清之中，藏着两个意味深长的"异类"：吉利稳住了20万辆大关；比亚迪（002594）的海外销量首次 超过国内。 这两个"异类"透露出2026年初我国车市的真实底色，即一边是淘汰赛的残酷厮杀，一边是全球化的开疆 拓土。分化，从未如此鲜明。 少数玩家公布"成绩单"，更多品牌选择沉默，这本身就是一种信号。 吉利能稳住20万辆，靠的不是运气，而是靠极氪和领克两款车型的爆发。极氪同比增长70%，领克同比 增长59%，加上燃油车板块中国星系列的8万多辆支撑，吉利向外界展示了"多条腿走路"的抗风险能 力。 春节的烟火散去，汽车市场却遇冷。 更重要的是，这标志着中国汽车行业的增长逻辑正在发生根本性变化。 过去我们谈"出海"，更多的是"产品输出"，把国内库存倒腾到海外；但现在，海外销量占比过半，意味 着企业必须在当地建立完整的销售、服务甚至生产体系。从"卖车"到"扎根"，这是质的飞跃。 就像一枚硬币的两面，一面是国内的"淘汰赛"，一面是全球化的"突围战"。 2月的数据清晰地表明，能够"走 ...

● 本报记者 龚梦泽 在2025年国内汽车产销量双双突破3400万辆、创下历史新高的背景下，2026年1月销量数据成为全年行 业走势的重要风向标。中国汽车工业协会最新发布的数据显示，2026年1月国内汽车销售总量达234.6万 辆，其中销量排名前十位的企业（集团）合计销售196.2万辆，占汽车销售总量的83.6%，创下近年同期 头部集中度新高，"强者恒强"的马太效应持续凸显。 中汽协常务副会长付炳锋表示，2026年1月车市呈现"平稳开局、结构分化"的特征，行业集中度进一步 提升。从具体表现看，前十车企内部"五增五降"的格局清晰，反映出市场竞争的加剧。随着各家车企密 集推进新品投放与技术落地，2026年汽车产业的竞争将更趋激烈。 1月车市销量披露后，国内十余家主流车企陆续公布2026年销量目标，结合自身发展基础形成层次清晰 的竞争布局。不同于往年单纯设定增速，今年所有车企均以产品投放与技术兑现为核心，以期抢占全年 市场先机。 传统车企集团作为车市中坚，以稳健增长与新能源转型为核心，目标设定贴合自身节奏。中国一汽明确 全年销量目标为354.6万辆（同比增长7.39%），将今年定为转型首战之年，聚焦科技研发与电动化 ...

业务进展情况 经济观察网 零跑汽车在2026年销量目标上调，并计划推出多款新车型以覆盖全品类，同时渠道建设加 速。公司已完成战略融资，资金将用于研发、运营及销售网络扩张，以支持销量目标。此外，与 Stellantis集团的合作深化，全球化进程加速，已进入多个国际市场并设定了海外销量目标。 业绩经营情况 公司于2026年2月1日公布1月交付量为3.2万台，同比增长27.4%，并宣布将全年销量目标从100万辆上调 至105万辆。 公司状况 公司与Stellantis集团合作持续深化，截至2026年1月已进入超35个国际市场，全球销售网点超1800个。 新车型A10于2026年1月在布鲁塞尔车展亮相，瞄准欧洲市场，未来海外销量目标为10万-15万辆。 以上内容基于公开资料整理，不构成投资建议。 2026年计划推出多款新车型，包括旗舰SUV D19、MPV D99和全球车型A10，以覆盖轿车、SUV和 MPV全品类。渠道建设同步加速，截至2026年1月5日全国门店达1068家。 资金动向 2026年1月，零跑汽车通过向一汽股权和金义高新发行内资股完成两笔溢价融资，总金额约67.4亿元， 认购价较H股当时市价溢价约9. ...

Core Insights - In 2025, China's automotive industry achieved a historic milestone with production and sales exceeding 34 million units, marking the 17th consecutive year as the global leader, while domestic sales of new energy vehicles surpassed 50% [1] - BYD maintained its position as the global leader in new energy vehicle sales for the fourth consecutive year, with total sales exceeding 4.6 million units in 2025, and continued strong performance into 2026 with January sales reaching 210,000 units [1] Group 1: Growth Drivers - The growth logic behind these achievements is shifting, characterized by accelerated globalization, a solidified technological framework, and rapid advancements in high-end offerings [3] - In 2025, overseas markets became a significant growth engine for BYD, with overseas sales reaching 1.0496 million units, a 145% increase year-on-year [4] - BYD emphasizes long-term strategies over short-term gains, focusing on building a comprehensive system of dealerships, local factories, and logistics networks to support its global expansion [4] Group 2: R&D and Technological Advancements - BYD's sustained global expansion is underpinned by significant long-term investments in R&D, with expenditures reaching 43.75 billion yuan in the first three quarters of 2025, a 31% increase year-on-year [6] - The company has consistently invested more in R&D than its annual net profit for 13 out of the last 14 years, translating these investments into marketable technologies [6] - New technologies such as the "Tian Shen Zhi Yan" driver assistance system and the Super e-platform have been launched, pushing the boundaries of industry technology [6] Group 3: High-End Market Strategy - BYD's approach to high-end market penetration differs from traditional Chinese brands, focusing on technological capabilities rather than brand premium to drive high-end development [8] - The company has segmented its high-end strategy through three sub-brands: Yangwang, Tengshi, and Fangchengbao, targeting various market segments from personalized luxury to ultra-high-end offerings [8] - In 2025, Fangchengbao achieved sales of 234,600 units, a 316.1% increase, while Tengshi D9 sold 103,500 units, breaking the dominance of foreign brands in the luxury MPV market [8][9] Group 4: Industry Impact - BYD's significance extends beyond its corporate success, representing a shift in the Chinese automotive industry from merely "chasing parameters" to "building systems" [10] - The ability of technology to support global expansion and further enhance high-end breakthroughs signifies a new phase of high-quality development for the Chinese automotive industry [10]

Core Viewpoint - The article discusses the evolving landscape of the Chinese automotive industry, focusing on the impact of personal branding (IP) of industry leaders, the rise of Huawei in automotive technology, and the trends in global expansion and regulatory changes in autonomous driving [4][5][6]. Group 1: Personal Branding in Automotive Industry - The debate on whether automotive leaders like Lei Jun and Wei Jianjun should develop personal brands (IP) has intensified, with differing opinions on its effectiveness and potential backlash [5][25]. - Lei Jun's recent challenges with Xiaomi's automotive ventures highlight the risks of personal branding, while Wei Jianjun's successful IP development reflects a more grounded approach [26][30]. - The article emphasizes the need for automotive leaders to focus on product quality and strategic management rather than solely on personal branding [31][35]. Group 2: Huawei's Role in Automotive Technology - Huawei's positioning as a service provider rather than a car manufacturer allows it to play a unique role in the automotive industry, focusing on empowering car manufacturers with advanced technologies [7][10]. - The introduction of Huawei's "Jing" and "Jie" series vehicles indicates a strategic expansion into the automotive market, with a focus on high-end segments [9][10]. - Huawei's technology capabilities, including smart cockpit and driving technologies, are seen as critical to its success in the automotive sector, potentially reshaping the competitive landscape [12][15]. Group 3: Trends in Global Expansion - The article notes a significant trend of Chinese automotive companies pursuing IPOs in Hong Kong, reflecting a renewed interest in capital markets and the need for ongoing funding in a capital-intensive industry [38][39]. - The global expansion of Chinese automotive brands is characterized by a shift towards local production and partnerships, moving beyond simple export strategies to more integrated approaches [43][45]. - The necessity for Chinese companies to adapt to local markets and consumer behaviors is emphasized, indicating a more mature approach to globalization [47][49]. Group 4: Regulatory Changes in Autonomous Driving - The Chinese government has implemented stricter regulations on L2 autonomous driving systems, reflecting a growing emphasis on safety following recent incidents [58][60]. - The approval of L3 autonomous driving systems indicates a positive regulatory environment for advanced driving technologies, with companies like Deep Blue and BAIC leading the way [58][61]. - The article suggests that the development of Robotaxi services is gaining momentum, with a focus on subscription-based models as a viable business strategy [61][63].

Core Viewpoint - The article discusses the evolution and current state of the Chinese automotive industry, highlighting the significance of achieving global sales leadership for domestic brands and the need for industry maturity and strategic resource consolidation [5][31][44]. Group 1: Achievements in the Automotive Industry - In 2025, Chinese domestic brands achieved global sales leadership, with total sales expected to reach 27 million units, surpassing Japanese brands by approximately 2 million units [13][20]. - The domestic market is projected to exceed 34 million units, marking a growth of about 3 million units from the previous year [13][20]. - The automotive industry contributes over 10% to China's GDP, emphasizing its critical role in the national economy [18][25]. Group 2: Industry Challenges and Maturity - The industry faces challenges such as declining profit margins, with the average profit rate rising slightly from 4.3% to 4.4% [35][25]. - There is a need for the industry to transition from aggressive competition to value-based competition, as highlighted by government interventions aimed at curbing price wars and promoting sustainable practices [31][36]. - The government has implemented measures to address industry chaos, including guidelines to prevent arbitrary price reductions and improve supply chain management [34][31]. Group 3: Resource Consolidation and Strategic Adjustments - Traditional automakers are increasingly consolidating resources and streamlining operations to enhance efficiency and competitiveness [45][47]. - Companies like Geely and Dongfeng are integrating their brands to strengthen their market position and improve operational effectiveness [45][47]. - The article emphasizes the importance of strategic focus and resource allocation in navigating the evolving automotive landscape, with companies needing to adapt to new market realities [51][53].

Core Insights - In 2025, Chery demonstrated unprecedented vitality and resilience, marking a pivotal year in its transformation from an automotive manufacturer to a global high-tech ecological group [1] - Chery sold 2,806,393 vehicles, a 7.8% increase year-on-year, with overseas exports reaching 1,344,020 units, up 17.4%, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years [1][4] - The company achieved a historic breakthrough in sales, exports, new energy vehicles, and product quality, reflecting the overall upward momentum of the Chinese automotive industry [1] Sales and Market Performance - Chery's sales performance of over 2.8 million units solidifies its position in the industry, supported by a balanced and high-quality market structure [4] - The export volume of 1,344,020 units set new historical records for Chinese automotive companies, indicating a shift towards systematic and scalable global competition [4][6] - The successful listing of Chery on the Hong Kong Stock Exchange in September 2025 provided strong capital and institutional momentum for long-term development [4] Globalization Strategy - Chery's globalization strategy evolved to a new height, focusing on local market integration and social responsibility [7] - The company expanded its operations to over 120 countries and regions, successfully entering high-barrier European markets [9] - Chery's multi-brand strategy allowed it to effectively cover various market segments, with significant contributions from its brands such as Jetour and Exeed [11] Technological Innovation - Chery emphasized technological innovation as a core competitive advantage, showcasing advancements in powertrains, batteries, and smart technologies [14] - The company adopted a pragmatic approach to energy transition, developing hybrid and electric vehicle technologies that set industry benchmarks [16] - Chery's commitment to sustainable manufacturing practices, including groundbreaking recycling technologies, significantly reduced carbon emissions [18] Future Outlook - Chery's strategic focus for 2026 includes enhancing brand strength, accelerating sustainable globalization, and advancing technological innovation [20] - The company aims to transition from merely selling products to building a strong brand, while also striving for excellence in management and organizational agility [20]

Investment Rating - The report maintains a positive outlook on the automotive industry, particularly focusing on globalization, intelligence, and high-end market opportunities [5]. Core Insights - The automotive industry is experiencing intensified competition in the domestic market while witnessing significant growth in new energy vehicle (NEV) exports [2][3]. - The overall vehicle sales are projected to remain stable in 2026, with a notable increase in NEV sales driven by favorable policies and consumer demand [4][5]. - The report emphasizes the importance of high-end vehicles and intelligent driving technologies as key growth areas for automotive companies [5][14]. Summary by Sections 1. 2025 Review: Intensified Domestic Competition, High Growth in NEV Exports - Total vehicle sales in China for January to November 2025 reached 20.45 million units, a year-on-year increase of 2.0% in retail and 11.2% in wholesale [2]. - Domestic sales showed slight growth, heavily influenced by policy changes, while exports surged, particularly in the NEV segment, which saw a 19% increase year-on-year [2][19]. - The NEV penetration rate reached 40.8% in exports, with significant contributions from plug-in hybrid vehicles [19]. 2. 2026 Outlook: Stability Expected, Acceleration in Globalization and Intelligence - Retail sales of passenger vehicles are expected to reach 22.03 million units in 2026, with NEVs projected to grow by 12% year-on-year [3][4]. - The high-end vehicle segment is anticipated to perform better due to a shift in consumer preferences and the increasing market share of domestic brands [4]. - NEV exports are expected to reach 6.73 million units, with a 34% increase in NEV exports alone, driven by improved product quality and market maturity [4]. 3. Investment Strategy: Favorable Opportunities in Globalization, Intelligence, and High-End Markets - The report highlights the potential for automotive companies that excel in international markets, high-end product offerings, and advanced intelligent driving technologies [5][13]. - Companies like BYD, Geely, and Li Auto are identified as key players likely to benefit from these trends due to their strong export capabilities and innovative products [5][13]. - The report also emphasizes the importance of the AI driving sector, predicting that leading companies will leverage their technological advancements to gain competitive advantages [14][15].

Core Viewpoint - The article emphasizes the importance of collaboration and collective effort in navigating the evolving landscape of the automotive industry, particularly in the context of globalization and technological advancements in the AI era [4][6][9]. Group 1: Event Overview - The "Xuanyuan New Auto Night" will take place on January 7, 2026, at the Luxor Hotel in Las Vegas, focusing on the theme "WITH YOU ALL, ALL IN," which reflects the need for collective action in the automotive sector [4][17]. - This event marks a significant gathering for stakeholders in the automotive industry, including representatives from mainstream Chinese auto manufacturers and suppliers, to discuss trends and innovations in automotive technology [17][18]. Group 2: Industry Context - The automotive industry has shifted from a fragmented to a more integrated ecosystem, highlighting the necessity for companies to collaborate in overcoming challenges such as geopolitical tensions and varying technical standards across markets [6][9]. - The establishment of the "World New Automotive Technology Cooperation Ecological Association" in 2023 aims to facilitate connections among manufacturers, suppliers, and research institutions, fostering a collaborative environment for innovation [8][9]. Group 3: Historical Perspective - The article reflects on the evolution of the Chinese automotive industry, from initial attempts at globalization in 2015 with the "Four Transformations of Automobiles" concept to the current focus on creating a robust cooperative ecosystem [8][9]. - The Xuanyuan New Auto Night has evolved since its inception in 2019, witnessing the transformation of the Chinese automotive industry from merely exporting products to establishing a global ecological presence [9][10].