头皮护理已经成为一片看得见的红海。 8月2 2日，海飞丝在中国香港举办「深处自有新答案」品牌发布会。作为中国市场的最大的洗 护品牌，海飞丝重磅发布了全新"肌底护理洗发水"，围绕头皮护理这一深层命题，再一次实现 产品线升级。 " 我们要跳出只做表面清洁的旧圈子，进入头皮肌底护理的新圈子。 "在发布会上，海飞丝品 牌代言人刘德华先生宣布海飞丝肌底护理洗发水将引领头皮护理进入"肌底"时代。 海飞丝早在两年前就围绕"头皮护理"开展品牌心智升级，时至今日，海飞丝在中国市场依旧保 持良性增长，我们并没有在这一品牌身上看到所谓的"转型阵痛"。 更深层次来看，在头皮护理引导整个洗护转型的大背景下，但科研集约度更高的头皮护理，一 定不是盲目跟进就能起飞的"风口"，需要品牌对消费者、科技做出精准且理性的判断。如何读 懂真正意义上的"头皮护理"并合理布局生意，是海飞丝破局的关键。 宝洁大中华区美发品牌事业部副总裁何珍珍 为此《FBe a u t y未来迹》专访了宝洁大中华区美发品牌事业部副总裁何珍珍与宝洁洗护发科学 传播总监张超，系统解读宝洁洗护在头皮护理领域的解题思路。 此 次 ， 海 飞 全 新 丝 肌 底 系 列 上 市 ， ...

今天分享的是：2025美妆个护行业洞察数据报告 报告共计：19页 《2025美妆个护行业洞察数据报告（小红书平台）》由千瓜数据出品，数据时间范围为2025年1月1日至6月30日，报告核心围绕小红书平台美妆个护行业的 相关数据展开分析，其数据来源基于千瓜数据在库达人样本抽取，涵盖该时间段内平台美妆个护行业的种草笔记、热门话题及品牌相关笔记预估数据，并通 过趋势研究形成行业洞察。报告明确了数据处理方式，因隐私及数据安全考虑，所有数据均经过脱敏及指数化处理，同时对版权归属作出说明，指出除部分 备注的公开信息外，报告中图表及文字等其他内容的版权均归千瓜数据所有，强调任何对报告的使用需遵守法律法规，不得侵犯第三方合法权益，转述、引 述、转载或引用均需获得千瓜数据同意，且不可对报告进行有悖原意的删减与修改，违者将被追究相关法律责任。此外，报告也提及抽样数据仅供参考使 用，旨在为了解小红书平台美妆个护行业在2025年上半年的发展态势提供数据支撑，助力相关方把握行业种草内容、热门话题及品牌动态等方面的趋势特 征，为行业研究与实践提供参考依据。 以下为报告节选内容 Ell 从"精致"到"好气色"； 从"无死角"到"个性点"; ...

Core Viewpoint - The article discusses the causes of premature graying of hair and emphasizes the importance of scalp health in maintaining hair color and quality. It introduces a new shampoo product that claims to address these issues effectively. Group 1: Causes of Hair Graying - Hair turns gray due to the loss of melanocytes in hair follicles, which produce melanin [7] - Two main categories of causes for the loss of melanocytes are identified: pathological (e.g., follicle atrophy, chronic scalp inflammation) and physiological (e.g., genetic factors, aging) [8][11] - A study involving 467 individuals with premature graying found no significant correlation between graying and factors like obesity, alcohol consumption, or stress [11][13] Group 2: Scalp Health and Hair Care - The article highlights that scalp health is crucial for hair health, as the scalp serves as the foundation for hair follicles [19][21] - Many commercial shampoos only clean hair without effectively caring for the scalp, which is essential for nourishing hair follicles [24][25] - A new shampoo, 臻玉露Rebuild生姜氨基酸润养洗发露, developed by a team from Peking University, focuses on deep cleaning the scalp and nourishing hair follicles [29][31] Group 3: Product Features and Benefits - The shampoo contains a patented HAP-Rebuild repair factor and a high concentration (30%) of natural ginger juice, along with other herbal extracts [31][117] - Third-party testing shows the product has significant efficacy in controlling oil (87.88%), reducing dandruff (81.82%), and soothing itchiness (81.82%) [32] - The product is marketed at a special price of 98 yuan per bottle, with a trial offer that includes a free 100ml sample [55][56]

Core Viewpoint - The hair care market is becoming a significant opportunity for both domestic and international companies, with increasing investments and acquisitions in this sector [1][2][9]. Investment and Acquisition Activities - In 2023, notable acquisitions include L'Oréal's purchase of Color Wow and Kid's King's acquisition of the hair care brand Si Yu for 1.65 billion yuan [1]. - Blackstone is in negotiations to acquire Juno Hair, South Korea's largest high-end salon chain, for approximately 590 million USD (around 4.233 billion yuan), which would be one of the largest acquisitions in the personal care services industry in Korea [2][5][7]. Financial Performance and Valuation - Juno Hair reported sales of approximately 300 billion KRW (around 1.572 billion yuan) last year, with an EBITDA of 37 billion KRW (around 194 million yuan) [4]. - The proposed acquisition valuation for Juno Hair is over 20 times its EBITDA, which is considered unusually high for the Korean salon industry [2][5]. Market Growth and Trends - The global shampoo market is projected to grow from 34.46 billion USD (approximately 247.185 billion yuan) in 2023 to 56.54 billion USD (approximately 405.567 billion yuan) by 2032, with a compound annual growth rate (CAGR) of 5.71% [9]. - The Chinese hair care market has expanded from 43.39 billion yuan in 2017 to 65.5 billion yuan in 2023, with expectations to reach 82.79 billion yuan by 2027 [13]. Competitive Landscape - Major international beauty brands, including L'Oréal and Proya, are actively entering the hair care market, with L'Oréal's professional hair product division experiencing continuous sales growth [11][14]. - Domestic brands are focusing on launching new hair care products, with significant growth reported in high-end segments [14][17]. Emerging Opportunities - The scalp care segment is identified as a potential growth area, with a significant increase in consumer interest and market size for anti-hair loss products, projected to grow from 2.332 billion yuan in 2018 to 7.636 billion yuan in 2022 [18]. - Companies are shifting their focus from traditional hair care solutions to innovative scalp and hair management products, indicating a trend towards more specialized offerings in the market [17][18].