Core Viewpoint - The report from Guotai Junan Securities maintains an "Overweight" rating for Prada (01913), projecting steady growth for Miu Miu and new contributions from the consolidation of Versace, with expected net profits for 2025-2027 at €8.8/9.6/10.5 billion, reflecting year-on-year growth of 5.2%/8.7%/9.0% [1] Group 1 - The company anticipates a high single-digit year-on-year growth in retail sales for 2025 at fixed exchange rates, leading the industry; Q4 2025 retail sales growth is expected to slow slightly to mid-single digits compared to Q3 [1] - For the Prada brand, retail growth in Q4 2025 is expected to improve from a decline of -1% in Q3 to flat, while Miu Miu is projected to achieve a retail growth rate of 15-20% in Q4 2025, supported by sustained brand momentum despite high base effects [1][2] - The company estimates a negative impact from foreign exchange of approximately 700 basis points in Q4 2025, with an annual impact of about 400 basis points [1] Group 2 - Looking ahead to 2026, Miu Miu is expected to increase retail space by 10%-15%, focusing on the Eurasian region and planning further expansion into the low-penetration U.S. market by 2027 [2] - Prada aims to balance "strategic price points" by enhancing its nylon collection to reach a broader audience while attracting high-net-worth clients through limited edition leather goods [2] - Versace's acquisition was completed on December 2, 2025, with expected contributions to financials in 2026; Versace reported revenues of approximately €705 million and an operating loss of about €46 million as of March 2025 [2] Group 3 - The overall customer base remains stable, with the luxury goods industry entering a "new normal," characterized by market share consolidation among strong brand DNA companies [3] - The industry trend is shifting from overt consumption and brand-driven strategies to authenticity and value-driven approaches [3] Group 4 - The outlook for Miu Miu's growth is supported by high-quality growth, with most of the growth in high base years coming from same-store sales; there is significant potential for new store openings, with 147 direct stores globally by the end of 2024 compared to over 300 for YSL and BV [4] - The brand has established a differentiated brand perception in recent years, likely benefiting from the trend of entry-level consumers shifting from high luxury [4] - Prada's Q3 2025 showed sequential improvement, with expectations for continued investment in creative leather goods and marketing of iconic products like Galleria, as well as expansion of the regenerated nylon series to enhance entry-level product offerings [4]

Group 1 - The core viewpoint of the report is that Cathay Securities maintains an "overweight" rating on Prada, expecting steady growth in retail sales and net profit in the coming years, with specific profit projections for 2025-2027 [1][2] - For 2025, the company is projected to achieve a net profit of €8.8 billion, with year-on-year growth rates of 5.2%, 8.7%, and 9.0% for the subsequent years [1] - The report anticipates a retail sales growth of approximately high single digits for the entire year of 2025, with a slight slowdown in Q4 compared to Q3 [1][3] Group 2 - Miu Miu is expected to expand its retail space by 10%-15% in 2026, focusing on the Eurasian region and planning to enter the low-penetration U.S. market by 2027 [2] - The acquisition of Versace is expected to contribute new revenue streams, with Versace's revenue at approximately €705 million and an operating loss of €46 million as of March 2025 [2] - The luxury goods industry is transitioning to a "new normal," characterized by a concentration of market share among strong brand DNA companies, with a shift from overt consumption to authenticity and value-driven purchasing [3] Group 3 - Miu Miu's growth potential is supported by high-quality growth, significant store opening potential, and a differentiated brand perception that appeals to entry-level consumers [4] - Prada's Q3 performance showed improvement, with future strategies focusing on enhancing product creativity and expanding entry-level offerings through innovative marketing [4]

Investment Rating - The investment rating for the company is "Buy" [7] Core Insights - The company is expected to maintain stable performance despite high base effects, with currency fluctuations potentially causing short-term profit disturbances. The expansion of Miu Miu and the consolidation of Versace are anticipated to contribute new revenue streams in 2026. The overall customer base remains robust as the industry transitions into a new normal [2][11]. Financial Summary - Total revenue projections (in million euros) are as follows: - 2024A: 5,432 - 2025E: 5,716 (+5.2%) - 2026E: 6,162 (+7.8%) - 2027E: 6,640 (+7.8%) [4] - Gross profit estimates (in million euros): - 2024A: 4,337 - 2025E: 4,573 - 2026E: 4,935 - 2027E: 5,325 [4] - Net profit attributable to shareholders (in million euros): - 2024A: 839 - 2025E: 882 (+5.2%) - 2026E: 959 (+8.7%) - 2027E: 1,046 (+9.0%) [4] Market Outlook - The company is expected to achieve a retail sales growth of approximately high single digits in 2025, leading the industry. The retail growth rate for Q4 2025 is projected to be in the mid-single digits, slightly slowing from Q3. Miu Miu's retail growth rate for Q4 2025 is expected to be between 15-20% [11]. - The company plans to expand Miu Miu's retail space by 10%-15%, focusing on the Eurasian region and further penetrating the U.S. market by 2027. Prada aims to balance its strategic price points while enhancing its product offerings to attract both mass and high-net-worth customers [11]. Valuation Metrics - The company is projected to have a Price-to-Earnings (PE) ratio of: - 2025E: 20X - 2026E: 14.88 - 2027E: 13.65 [11] - The Price-to-Book (PB) ratio is expected to decrease from 3.24 in 2024A to 2.42 in 2027E [4].

Investment Rating - The investment rating for the company is "Buy" [7] Core Insights - The company has shown steady performance despite high base effects, with currency fluctuations potentially causing short-term profit disturbances. The expansion of Miu Miu continues in 2026, and the consolidation of Versace will contribute new revenue streams. The overall customer base remains stable, and the industry is entering a new normal [2][11]. Financial Summary - Total revenue is projected to reach €5,432 million in 2024, with a growth rate of 14.9%. By 2027, revenue is expected to increase to €6,640 million, maintaining a growth rate of 7.8% [4]. - Gross profit is forecasted to be €4,337 million in 2024, increasing to €5,325 million by 2027, with a consistent gross margin around 80% [4][15]. - Net profit attributable to shareholders is expected to grow from €839 million in 2024 to €1,046 million in 2027, reflecting a growth rate of 25.0% in 2024 and around 9.0% in 2027 [4][15]. Market Outlook - The company anticipates a retail sales growth of approximately high single digits for the full year 2025 at constant exchange rates, leading the industry. The retail growth for Q4 2025 is expected to be in the mid-single digits, slightly slowing from Q3 [11]. - Miu Miu is projected to contribute an additional 10%-15% in retail space, focusing on the Eurasian region, with plans to expand into the low-penetration U.S. market by 2027 [11]. - The luxury goods industry is shifting from rapid growth to a "new normal," characterized by market share consolidation among strong brand DNA companies [11].