Core Viewpoint - Recent reports indicate that prices of certain infant formula brands, including Aptamil, Royal FrieslandCampina, Wyeth, Beingmate, and a2, have increased, primarily influenced by promotional activities on platforms and the recovery of domestic milk powder prices after a prolonged price war [1][4] Price Fluctuations - Consumer feedback on social media highlighted price increases for several milk powder brands, although investigations revealed that price changes were largely due to promotional activities rather than consistent price hikes [1][2] - Online channels showed significant price volatility for premium brands, with Royal FrieslandCampina's Stage 3 formula ranging from 298 yuan to 356 yuan per can, a difference of 58 yuan [2] - Offline channels reported stable prices for domestic brands, with promotional offers available in various supermarkets [2] Company Responses - Beingmate publicly stated that there have been no price increases for their products, urging consumers not to spread rumors [3] Market Dynamics - The infant formula market is undergoing a deep adjustment phase, with domestic brands recovering from a price war while foreign brands maintain strict control over pricing and distribution [4] - The demand for ultra-premium formulas containing HMO and A2 protein is rising, with foreign brands leveraging price increases to uphold their high-end image [4] Raw Material Costs - The increase in prices for international bulk powder raw materials, such as whole and skim milk powder from New Zealand, is contributing to the rising costs of foreign brands [5] - Factors such as high European milk prices and inflation are impacting the cost of raw milk, which in turn affects consumer prices [5] Competitive Landscape - Foreign companies like Danone and FrieslandCampina dominate the ultra-premium segment of the infant formula market in China, with FrieslandCampina's market share leading among international brands [7] - Danone reported a 12.9% year-on-year sales growth in its specialized nutrition segment, driven by strong demand for its premium products [7] E-commerce Impact - The development of cross-border e-commerce is providing favorable conditions for foreign dairy companies, with policy adjustments since 2024 facilitating easier access to high-end formulas [8] - The ultra-premium formula market is projected to grow by 4.2% year-on-year, becoming a key growth driver in the industry [8] Strategic Directions - Industry experts suggest that companies should focus on three main areas: enhancing high-end product development, strengthening niche market offerings, and optimizing channel strategies to improve brand loyalty [8] - The future of the dairy industry is expected to shift towards service-oriented models, emphasizing comprehensive nutritional solutions over mere product sales [8]

近日，根据消费者在社交平台上晒出的产品截图，爱他美、皇家美素佳儿、惠氏、贝因美、a2等奶粉品牌价格出现上涨。北京商报记者通过第三方网站，对 近半年上述奶粉品牌的官方旗舰店价格进行比对，同时走访了线下商超和母婴店渠道，未发现有明显涨价情况，但终端价格确实因平台促销活动出现波动。 因促销出现波动 8月13日，北京商报记者向多家奶粉旗舰店客服询问是否有涨价情况，惠氏京东自营旗舰店客服回复称，"产品的价格会根据平台和店铺活动在不同时期作相 应的调整，具体以下单当天页面显示为准，下单支持保价7天"。a2海外京东自营旗舰店客服回复称，"商品价格随市场情况波动，会有一定的变化，可能发 生涨价、降价或者其他优惠，也属于正常现象。在价保周期内发生降价，可以申请价保，申请成功即可退还差价"。 在线上渠道，某些头部高端品牌受活动促销影响，奶粉价格波动幅度较大。如皇家美素佳儿3段近半年价格为298元/罐到356元/罐不等，价差58元/罐。京东 皇家美素佳儿官方旗舰店客服回复，"商品价格会随着市场的波动每日都会有涨价、降价或者优惠等变化"。 在线下渠道，北京商报记者走访了朝阳、东城、海淀线下大型连锁商超，发现国产奶粉价格基本稳定。在物 ...