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“数据换权益”之路难走通,特斯拉的汽车保险面临多重挑战?
Zhong Guo Qi Che Bao Wang· 2025-05-19 06:00
Core Viewpoint - Tesla's UBI (Usage-Based Insurance) model for electric vehicles has not met expectations, with a high loss ratio and ongoing operational losses despite the company's ambitions to leverage driving data for lower premiums [3][5][10]. Group 1: Insurance Performance - Tesla's insurance division has a payout ratio significantly higher than the industry average, with 2022-2024 ratios showing 116.6%, 114.7%, and 103.3% respectively, compared to industry averages of 80.1%, 75.4%, and 66.1% [7]. - The reliance on a safety scoring system to adjust premiums has faced criticism, with users reporting that cautious driving can lead to lower scores, raising concerns about the transparency of the algorithm [4][7]. - The insurance business has been operating at a loss, with payouts exceeding premium income, indicating a need for Tesla to reassess its insurance strategy [4][10]. Group 2: Customer Sentiment and Challenges - Customer dissatisfaction is evident, with complaints about long repair times, poor communication, and lengthy claims processes, leading to only 28% of Tesla owners opting for the company's insurance [9][10]. - The lack of global standards for electric vehicle insurance, particularly regarding liability for autonomous driving, adds complexity and risk to Tesla's insurance operations [8]. - Experts suggest that Tesla must balance insurance rates, claims expenses, and associated risks to avoid continued losses, indicating a critical juncture for the company's insurance business [10]. Group 3: Competitive Landscape - Traditional insurance companies are increasingly adopting UBI products, which may threaten Tesla's competitive edge in the insurance market as they leverage established data advantages [9]. - The ongoing high payout ratios could impact Tesla's credit rating, as noted by S&P Global, highlighting the financial implications of the current insurance model [10]. - The challenges faced by Tesla's insurance business reflect a broader tension between technological aspirations and commercial realities, suggesting a need for a dual focus on technology and operational efficiency [10].
赔付率高达103.3%,特斯拉的保险业务陷入困境
汽车商业评论· 2025-05-15 14:32
编 译 / 钱亚光 设 计 / 张 萌 来 源 / i n si d e e v s. c o m , w w w. w e b p r o n e w s. c o m 目前,由于安全问题多、维修费用高,新能源汽车上保险已经成为令车主们头疼的烦恼。很多国内 电车车主反映,要么保费比油车高很多,要么保险公司对一些车型拒保。为了应对这个问题,特斯 拉率先自己推出了UBI保险业务(不过目前主要在美国本土开展),国内比亚迪、蔚来、小鹏等公 司也设立了自己的保险公司。 自 2019 年在加利福尼亚州推出以来,特斯拉的保险业务已扩展至 16 个州。该公司的保险产品最初 被宣传为一种利用特斯拉对自身车辆的直接了解以及驾驶数据来为车主提供更具竞争力价格的手 段。 特斯拉当时的想法很美好,利用车主的真实驾驶数据,对于那些驾驶行为良好的车主,收取更低的 保费,加上Autopilot辅助驾驶系统的帮助,特斯拉出事故概率理论上就是比其他车要低。 这种情况持续几年了,2022年行业平均年赔付率80.1%,特斯拉是116.6%;2023年行业平均值 75.4%,特斯拉是114.7%,在2024年,特斯拉保险子公司的赔付率为 103.3 ...