Core Viewpoint - The company Beilingsong (倍轻松) and its actual controller Ma Xuejun are under investigation for suspected violations of information disclosure laws, following a series of financial irregularities and significant fund occupation by the controller since the company's IPO in 2021 [1][3][9]. Financial Irregularities - Ma Xuejun has continuously occupied company funds for four years, with the highest annual occupation reaching approximately 86 million yuan [3][4]. - The amounts occupied by Ma Xuejun from 2021 to 2024 were 4.15 million yuan, 7.93 million yuan, 11.23 million yuan, and 85.93 million yuan respectively, with all principal and interest now repaid [4][6]. - In 2023 and 2024, the company reported non-operating fund occupations of 5.45 million yuan and 25.1 million yuan, respectively, through early payments to suppliers and employee loans [4][6]. Stock Performance and Controller Actions - Following the announcement of the investigation, Beilingsong's stock price dropped by 14.68%, reaching a year-low of 22.01 yuan per share [3][9]. - Ma Xuejun recently sold shares worth approximately 64.7 million yuan at a price lower than the market value, reducing his stake from 52.35% to 49.38% [9][10]. Audit and Regulatory Oversight - Despite the financial irregularities, the company received standard unqualified audit opinions from Tianjian Accounting Firm for three consecutive years, indicating no significant issues were reported during audits [6][7]. - The company has faced regulatory scrutiny, receiving multiple regulatory letters from the Shanghai Stock Exchange since July 2025 [3][6]. Business Performance - Beilingsong's revenue peaked at 1.19 billion yuan in its first year but has since declined, with revenues of 896 million yuan, 1.275 billion yuan, and 1.085 billion yuan from 2022 to 2024, and a significant loss reported in 2025 [10][11]. - The company has faced over 200 consumer complaints regarding product quality and transparency in after-sales service [10][11]. Legal Challenges - Beilingsong is currently involved in a patent infringement lawsuit, facing a claim of 10 million yuan, although the company believes it will not significantly impact its operations [11].

Core Viewpoint - After its IPO, the company "倍轻松" has experienced significant performance deterioration, raising concerns about the authenticity of its financials due to frequent changes in its CFO and substantial discrepancies in sales expenses before and after listing [1][3][5]. Group 1: Financial Performance - The company reported a drastic change in performance post-IPO, with continuous losses following a period of high revenue growth prior to listing [3][5]. - In 2022, 2023, and 2024, the company achieved revenues of 895 million, 1.275 billion, and 1.085 billion respectively, with net profits of -130 million, -55 million, and -3 million, marking three consecutive years of losses [5][6]. - The company's revenue peaked at 1.275 billion in 2023, but the first quarter of 2025 saw a 32.83% year-on-year decline in revenue [5]. Group 2: Sales Expenses and Employee Compensation - There is a notable discrepancy in sales expenses, with a significant increase in employee compensation post-IPO despite stable sales personnel numbers [19][21]. - The average salary for sales personnel rose from approximately 115,000 before the IPO to around 155,000 after, despite a decline in sales revenue [21][19]. - The company's sales expense ratio has increased dramatically, reaching as high as 54% post-IPO, compared to around 40% before [14][16]. Group 3: Marketing and Revenue Generation - The company has heavily invested in online marketing, with promotional expenses accounting for 64% of total sales expenses in 2023, raising questions about the sustainability of its business model [22][23]. - The online revenue constituted nearly 70% of total sales in 2023, but the high marketing costs have led to unprofitable operations [22][26]. - There are concerns about potential "fake orders" to inflate sales figures, as the company has reported significant promotional spending without corresponding profit [22][26]. Group 4: Corporate Governance and Control - The frequent turnover of the CFO raises red flags regarding corporate governance and financial oversight, with three CFOs in a short span [8][29]. - Allegations have emerged regarding the actual controller's potential misuse of company funds through suppliers, which could further undermine the integrity of financial reporting [29][30]. - The company has been scrutinized for its relationships with suppliers, where funds appear to be funneled to the actual controller, raising concerns about financial transparency [29][31].