工人缝反马嘴差点扔掉，义乌哭哭马爆火！藏着情绪消费密码与普通人可抄的创业逻辑 2026年1月初，义乌国际商贸城一区的张火清，还在为自家新款生肖马公仔的销量发愁。这款叫"马上有钱"的红色小马，上架两个多月，每天就卖400来个， 远不如同期的挂件受欢迎。她甚至有点后悔，当初没坚持把马嘴改成黄色——在她看来，过年就得红红火火，白色马嘴总少点年味。 改变发生在1月7号下午。杭州一位采购商发来消息，说去年11月拿的货里，有个小马的嘴巴缝反了，原本上扬的微笑嘴角，变成了往下耷拉的委屈脸。张火 清没多想，按惯例补发了一个，心里还嘀咕：20多个工人两条生产线，每天产3000多个，偶尔出个残次品很正常，谁也没功夫去查是谁缝错的。 她万万没想到，这个差点被当成垃圾处理的 "哭哭马"，会在几天后炸穿全网。 买到这只错版小马的网友，把换货聊天记录和小马的"委屈脸"拍下来发了短视频。一开始没多少人关注，直到有人把它和正版微笑马放在一起对比——一边 是强行营业的快乐，一边是生无可恋的emo，瞬间戳中了无数人。 "这就是我上班的真实状态！""打工人嘴替实锤了！""带薪emo的样子被它演活了"……评论区炸了，短视频点赞涨到42.7万，转发超 ...

进入12月，各地寒潮来袭，羽绒服销量持续攀升。头部直播电商也抓住这一消费热潮积极备战，纷纷加 大羽绒服品类的选品力度、策划专场直播，抢占市场份额。 据介绍，与往年最大的不同是，今年的羽绒服专场，像是一场"国民老友的线上重逢"。雪中飞、雅鹿、 鸭鸭、坦博尔、千仞岗等经典国货，纷纷选择通过直播间窗口，与年轻消费群体重新对话，并展开了各 具特色的差异化突围。老品牌焕发新活力的同时，新锐品牌也凭借鲜明标签迅速破圈。 "以往，含90%高品质鹅绒的长款羽绒服，市场价位多在1500元以上。我们基于对消费需求的深度洞 察，与品牌方共同将'千元内高品质鹅绒服'的构想变为现实。"李佳琦直播间女装招商负责人拿铁表 示，这款产品在双十一期间销量超6万件，不仅登顶品牌销售榜首，更成功拉升了雪中飞的整体客单 价。 "现在的消费者，就像研究护肤品成分一样，会认真对比羽绒服绒子含量、充绒克重这些核心指标。"李 佳琦直播间时尚主播Seeya表示，这些藏在吊牌里的专业术语，如今成了直播间评论区热议的焦点，构 成了消费者决策的新依据。 雪中飞品牌方对此深有感触，"这次合作让我们真正以用户需求为起点进行开发，跳出了原有的产品开 发惯性。这个成功思路 ...

Core Viewpoint - The capital market is undergoing a quiet transformation from cash dividends to tangible rewards for shareholders, with over 30 A-share companies participating in physical rewards, marking a 45% increase compared to the previous year [1]. Group 1: Physical Rewards "Trio" - Brand value is being tangibly integrated, with companies like Wufangzhai using QR codes on products to enhance brand engagement, resulting in a 230% average increase in social media exposure for participating companies [5]. - Companies are transforming shareholders into "product experience officers," with Tianyu Bio collecting over 2,000 feedbacks to optimize products, leading to a 40% increase in pre-sale volumes for improved designs [6]. - Strategic designs like Sichuan Changhong's "discount coupons" create a consumption-points-rights loop, increasing customer lifetime value by 65% and tripling repurchase rates compared to conventional channels [7]. Group 2: Innovation Behind "Offensive and Defensive Strategies" - Industry-specific strategies are being employed, such as Wufangzhai combining its products with cultural elements and Stone Technology providing cleaning solutions with their products [8]. - Leading companies are reducing reward costs through supply chain collaboration, with companies like Beiliang reducing marginal costs by 42% for exclusive products [9]. - Compliance risks are highlighted, with examples of companies facing scrutiny for non-compliant rewards, emphasizing the need for adherence to investor relations management guidelines [9]. Group 3: Future Competition - Digital empowerment is enhancing experiences, as seen with Bona Film's NFT movie tickets allowing shareholders to redeem physical tickets and merchandise [11]. - The C2M revolution is emerging, with companies like Dong'e Ejiao customizing products based on shareholder health data, achieving a 38% customer conversion rate [16]. - ESG values are being integrated into shareholder rewards, with companies like CATL embedding carbon credits into gifts, representing a shift in shareholder value perception [19]. Group 4: Critical Reflections - The physical reward trend faces challenges, including value disputes over inflated product prices and fairness concerns for minority shareholders [21]. - A suggested three-dimensional evaluation system includes ensuring the physical value does not exceed 5% of annual net profit, providing dual channels for participation, and maintaining transparency in reporting [21]. - The shift from financial rewards to future-oriented value creation is redefining the rules of engagement in the capital market, emphasizing the importance of product, operational, and innovative capabilities [21].

Core Viewpoint - JD.com is expanding its automotive business by launching a new car model in collaboration with GAC Group and CATL, aiming to innovate the car sales model and enhance user experience in the automotive market [3][7][21]. Group 1: Recruitment and Job Opportunities - JD.com has released multiple job openings in its automotive division, with positions such as algorithm roles offering salaries up to 1.23 million yuan and automotive procurement roles exceeding 1.1 million yuan [1]. - The recruitment emphasizes the need for candidates with experience in the automotive industry, particularly in supply chain management and procurement processes [1]. Group 2: New Car Launch - JD.com, in partnership with GAC Group and CATL, announced the launch of the "National Good Car," which will be exclusively sold on JD.com starting November 9, with an estimated price range of 100,000 to 120,000 yuan [3][5]. - The new model features a rechargeable and swappable battery, highlighting the collaboration's focus on innovative automotive solutions [3]. Group 3: Strategic Partnerships - The collaboration between JD.com, GAC Group, and CATL builds on previous partnerships, including a strategic alliance with CATL's battery service arm to create integrated battery services [3][5]. - JD.com has also partnered with several other automotive manufacturers to introduce multiple new models, indicating a broader strategy to penetrate the automotive market [5]. Group 4: Sales Model Innovation - JD.com is positioning itself as a seller rather than a manufacturer, focusing on user insights and exclusive sales, which may lead to changes in the automotive sales model [7][20]. - The company aims to replicate its successful mobile phone sales strategy in the automotive sector, offering a comprehensive ecosystem that includes purchasing, customization, and after-sales services [20]. Group 5: GAC Group's Strategic Shift - GAC Group is undergoing a transformation towards a user-centric approach, incorporating user insights into product development and sales strategies [21][22]. - The partnership with JD.com is seen as a critical step in GAC's transition to a more user-focused business model, leveraging JD's e-commerce capabilities to enhance customer engagement and product offerings [22][23]. Group 6: Challenges Ahead - The collaboration faces challenges, including ensuring the quality and durability of vehicles as they are high-value consumer goods, and managing the supply chain effectively to meet potential demand for multiple vehicle models [24].

Core Viewpoint - JD.com has announced a collaboration with GAC Group and CATL's Times Electric to launch a new electric vehicle called "National Good Car," which will be exclusively sold by JD.com during the Double Eleven shopping festival on November 9 [2][3]. Group 1: Product and Pricing - The new vehicle is estimated to be priced between 100,000 to 120,000 yuan and is likely to be a battery-swappable model from GAC Aion, utilizing CATL's "Chocolate Battery Swap" technology [3]. - JD.com aims to provide a full-cycle car purchasing experience, allowing customers to choose standard models and customize options, including vehicle accessories and maintenance services [8][14]. Group 2: Strategic Partnerships - The collaboration builds on previous partnerships, with Times Electric having established strategic alliances with several automakers, including FAW, Changan, BAIC, and Chery, to launch 10 battery-swappable models across various market segments [5]. - JD.com has previously invested in NIO and launched a vehicle trading platform in 2018, indicating its long-standing ambition in the automotive sector [8][14]. Group 3: Role of JD.com - JD.com is positioned as a seller rather than a manufacturer in this partnership, focusing on consumer insights and exclusive sales without involvement in the vehicle development process [7][15]. - The collaboration allows GAC to leverage JD.com's e-commerce capabilities to enhance user insights and optimize product design based on consumer feedback [16]. Group 4: Market Dynamics - GAC's shift towards a user-centric approach is highlighted by its recent initiatives, including the introduction of the Huawei Integrated Product Development (IPD) process to better align with consumer needs [15][16]. - The partnership with JD.com is seen as a strategic move to explore new sales channels and adapt to the competitive landscape of the electric vehicle market [16]. Group 5: Challenges Ahead - The collaboration faces challenges, including ensuring the quality and durability of the vehicles, as consumers prioritize safety in large purchases like cars [17]. - Coordinating production capacity with a potentially high number of vehicle SKUs based on online consumer research will test the supply chain capabilities of both companies [17].

Core Viewpoint - JD.com is launching a new car model in collaboration with CATL and GAC Group, aiming to innovate the automotive sales model during the Double Eleven shopping festival [5][6] Group 1: Product Launch and Sales Model - The new car, referred to as the "National Good Car," will be officially launched on November 9 and will be exclusively sold on JD.com [5] - The sales model will utilize "online customization + offline quick pickup," allowing consumers to choose from various packages similar to purchasing a smartphone [6] - The car focuses on four key aspects: stylish design, safety performance, battery life, and affordability, targeting over 90% of daily commuting needs [5][6] Group 2: Industry Context and Challenges - The automotive dealership industry is facing significant challenges, with 52.6% of dealers reporting losses, marking the first time this figure has exceeded 50% [7] - A price war has led to a situation where 80% of main selling models are sold at a loss, with losses often exceeding 20% per vehicle [7] - The rapid pace of dealership closures is evident, with over 4,400 4S stores expected to shut down by 2024, equating to 12 stores disappearing daily [8] Group 3: JD.com's Competitive Advantages - JD.com has a substantial user base, with over 600 million annual active users, including more than 200 million car owners and over 10 million new energy vehicle owners [8] - The company has established a comprehensive online and offline service network, enhancing its ability to support automotive sales [8] - There is significant consumer interest in the new car model, with nearly 150,000 users engaging with the "National Good Car" initiative on the JD app by October 15 [8]

Core Viewpoint - The Ministry of Commerce has announced a special action plan to accelerate the development of intelligent supply chains across key sectors such as agriculture, manufacturing, wholesale, and retail, aiming to reduce logistics costs and cultivate leading enterprises in this field [1][3]. Group 1: Action Plan Details - The action plan focuses on five key areas: agriculture, manufacturing, wholesale, retail, and aims to support the development of agricultural product supply chain service providers and the establishment of intelligent commodity markets [3]. - It proposes the creation of smart factories and intelligent supply chains, leveraging artificial intelligence to enhance new industrialization efforts [3]. - The plan emphasizes improving the integrated capabilities of wholesale supply chains, providing comprehensive services such as raw material procurement and logistics for upstream and downstream clients [3]. - Retail enterprises are encouraged to adopt intelligent technologies to integrate information across all channels, speeding up feedback from consumers to brand manufacturers and promoting personalized and flexible production [3]. - By 2030, the goal is to establish a replicable model for intelligent supply chain development, with around 100 leading enterprises in this sector and enhanced resilience and security in China's industrial and supply chains [3]. Group 2: Impact on Consumers - The development of intelligent supply chains is transforming consumer shopping preferences, allowing factories to produce based on consumer demand, thus reducing inventory risks and meeting personalized needs [5][7]. - Intelligent supply chains are also contributing to waste reduction and environmental sustainability, with improved inventory management leading to a decrease in spoilage rates of fresh produce from 30% to below 10% [7]. - The logistics optimization enabled by intelligent systems is resulting in fuel savings and reduced emissions, enhancing the overall efficiency of supply chains [7]. - The dual-channel logistics system is facilitating the flow of industrial goods to rural areas and agricultural products to urban centers, improving access to quality goods for consumers in remote regions [7].