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上市公司“分体验”:从粽子按摩器到电影票,谁在用实物俘获投资者的心?
Sou Hu Cai Jing· 2025-10-26 14:30
Core Viewpoint - The capital market is undergoing a quiet transformation from cash dividends to tangible rewards for shareholders, with over 30 A-share companies participating in physical rewards, marking a 45% increase compared to the previous year [1]. Group 1: Physical Rewards "Trio" - Brand value is being tangibly integrated, with companies like Wufangzhai using QR codes on products to enhance brand engagement, resulting in a 230% average increase in social media exposure for participating companies [5]. - Companies are transforming shareholders into "product experience officers," with Tianyu Bio collecting over 2,000 feedbacks to optimize products, leading to a 40% increase in pre-sale volumes for improved designs [6]. - Strategic designs like Sichuan Changhong's "discount coupons" create a consumption-points-rights loop, increasing customer lifetime value by 65% and tripling repurchase rates compared to conventional channels [7]. Group 2: Innovation Behind "Offensive and Defensive Strategies" - Industry-specific strategies are being employed, such as Wufangzhai combining its products with cultural elements and Stone Technology providing cleaning solutions with their products [8]. - Leading companies are reducing reward costs through supply chain collaboration, with companies like Beiliang reducing marginal costs by 42% for exclusive products [9]. - Compliance risks are highlighted, with examples of companies facing scrutiny for non-compliant rewards, emphasizing the need for adherence to investor relations management guidelines [9]. Group 3: Future Competition - Digital empowerment is enhancing experiences, as seen with Bona Film's NFT movie tickets allowing shareholders to redeem physical tickets and merchandise [11]. - The C2M revolution is emerging, with companies like Dong'e Ejiao customizing products based on shareholder health data, achieving a 38% customer conversion rate [16]. - ESG values are being integrated into shareholder rewards, with companies like CATL embedding carbon credits into gifts, representing a shift in shareholder value perception [19]. Group 4: Critical Reflections - The physical reward trend faces challenges, including value disputes over inflated product prices and fairness concerns for minority shareholders [21]. - A suggested three-dimensional evaluation system includes ensuring the physical value does not exceed 5% of annual net profit, providing dual channels for participation, and maintaining transparency in reporting [21]. - The shift from financial rewards to future-oriented value creation is redefining the rules of engagement in the capital market, emphasizing the importance of product, operational, and innovative capabilities [21].
刘强东开始抢汽车人了,多个岗位年薪超百万
21世纪经济报道· 2025-10-15 15:43
Core Viewpoint - JD.com is expanding its automotive business by launching a new car model in collaboration with GAC Group and CATL, aiming to innovate the car sales model and enhance user experience in the automotive market [3][7][21]. Group 1: Recruitment and Job Opportunities - JD.com has released multiple job openings in its automotive division, with positions such as algorithm roles offering salaries up to 1.23 million yuan and automotive procurement roles exceeding 1.1 million yuan [1]. - The recruitment emphasizes the need for candidates with experience in the automotive industry, particularly in supply chain management and procurement processes [1]. Group 2: New Car Launch - JD.com, in partnership with GAC Group and CATL, announced the launch of the "National Good Car," which will be exclusively sold on JD.com starting November 9, with an estimated price range of 100,000 to 120,000 yuan [3][5]. - The new model features a rechargeable and swappable battery, highlighting the collaboration's focus on innovative automotive solutions [3]. Group 3: Strategic Partnerships - The collaboration between JD.com, GAC Group, and CATL builds on previous partnerships, including a strategic alliance with CATL's battery service arm to create integrated battery services [3][5]. - JD.com has also partnered with several other automotive manufacturers to introduce multiple new models, indicating a broader strategy to penetrate the automotive market [5]. Group 4: Sales Model Innovation - JD.com is positioning itself as a seller rather than a manufacturer, focusing on user insights and exclusive sales, which may lead to changes in the automotive sales model [7][20]. - The company aims to replicate its successful mobile phone sales strategy in the automotive sector, offering a comprehensive ecosystem that includes purchasing, customization, and after-sales services [20]. Group 5: GAC Group's Strategic Shift - GAC Group is undergoing a transformation towards a user-centric approach, incorporating user insights into product development and sales strategies [21][22]. - The partnership with JD.com is seen as a critical step in GAC's transition to a more user-focused business model, leveraging JD's e-commerce capabilities to enhance customer engagement and product offerings [22][23]. Group 6: Challenges Ahead - The collaboration faces challenges, including ensuring the quality and durability of vehicles as they are high-value consumer goods, and managing the supply chain effectively to meet potential demand for multiple vehicle models [24].
京东如何教广汽“造车”
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-15 14:07
Core Viewpoint - JD.com has announced a collaboration with GAC Group and CATL's Times Electric to launch a new electric vehicle called "National Good Car," which will be exclusively sold by JD.com during the Double Eleven shopping festival on November 9 [2][3]. Group 1: Product and Pricing - The new vehicle is estimated to be priced between 100,000 to 120,000 yuan and is likely to be a battery-swappable model from GAC Aion, utilizing CATL's "Chocolate Battery Swap" technology [3]. - JD.com aims to provide a full-cycle car purchasing experience, allowing customers to choose standard models and customize options, including vehicle accessories and maintenance services [8][14]. Group 2: Strategic Partnerships - The collaboration builds on previous partnerships, with Times Electric having established strategic alliances with several automakers, including FAW, Changan, BAIC, and Chery, to launch 10 battery-swappable models across various market segments [5]. - JD.com has previously invested in NIO and launched a vehicle trading platform in 2018, indicating its long-standing ambition in the automotive sector [8][14]. Group 3: Role of JD.com - JD.com is positioned as a seller rather than a manufacturer in this partnership, focusing on consumer insights and exclusive sales without involvement in the vehicle development process [7][15]. - The collaboration allows GAC to leverage JD.com's e-commerce capabilities to enhance user insights and optimize product design based on consumer feedback [16]. Group 4: Market Dynamics - GAC's shift towards a user-centric approach is highlighted by its recent initiatives, including the introduction of the Huawei Integrated Product Development (IPD) process to better align with consumer needs [15][16]. - The partnership with JD.com is seen as a strategic move to explore new sales channels and adapt to the competitive landscape of the electric vehicle market [16]. Group 5: Challenges Ahead - The collaboration faces challenges, including ensuring the quality and durability of the vehicles, as consumers prioritize safety in large purchases like cars [17]. - Coordinating production capacity with a potentially high number of vehicle SKUs based on online consumer research will test the supply chain capabilities of both companies [17].
京东意外又放了一个大招
Hua Er Jie Jian Wen· 2025-10-15 06:18
Core Viewpoint - JD.com is launching a new car model in collaboration with CATL and GAC Group, aiming to innovate the automotive sales model during the Double Eleven shopping festival [5][6] Group 1: Product Launch and Sales Model - The new car, referred to as the "National Good Car," will be officially launched on November 9 and will be exclusively sold on JD.com [5] - The sales model will utilize "online customization + offline quick pickup," allowing consumers to choose from various packages similar to purchasing a smartphone [6] - The car focuses on four key aspects: stylish design, safety performance, battery life, and affordability, targeting over 90% of daily commuting needs [5][6] Group 2: Industry Context and Challenges - The automotive dealership industry is facing significant challenges, with 52.6% of dealers reporting losses, marking the first time this figure has exceeded 50% [7] - A price war has led to a situation where 80% of main selling models are sold at a loss, with losses often exceeding 20% per vehicle [7] - The rapid pace of dealership closures is evident, with over 4,400 4S stores expected to shut down by 2024, equating to 12 stores disappearing daily [8] Group 3: JD.com's Competitive Advantages - JD.com has a substantial user base, with over 600 million annual active users, including more than 200 million car owners and over 10 million new energy vehicle owners [8] - The company has established a comprehensive online and offline service network, enhancing its ability to support automotive sales [8] - There is significant consumer interest in the new car model, with nearly 150,000 users engaging with the "National Good Car" initiative on the JD app by October 15 [8]
从“工厂生产啥消费者买啥”到“消费者要啥工厂造啥” 数智供应链让百姓生活更绿色更便捷
Yang Shi Wang· 2025-05-26 08:18
Core Viewpoint - The Ministry of Commerce has announced a special action plan to accelerate the development of intelligent supply chains across key sectors such as agriculture, manufacturing, wholesale, and retail, aiming to reduce logistics costs and cultivate leading enterprises in this field [1][3]. Group 1: Action Plan Details - The action plan focuses on five key areas: agriculture, manufacturing, wholesale, retail, and aims to support the development of agricultural product supply chain service providers and the establishment of intelligent commodity markets [3]. - It proposes the creation of smart factories and intelligent supply chains, leveraging artificial intelligence to enhance new industrialization efforts [3]. - The plan emphasizes improving the integrated capabilities of wholesale supply chains, providing comprehensive services such as raw material procurement and logistics for upstream and downstream clients [3]. - Retail enterprises are encouraged to adopt intelligent technologies to integrate information across all channels, speeding up feedback from consumers to brand manufacturers and promoting personalized and flexible production [3]. - By 2030, the goal is to establish a replicable model for intelligent supply chain development, with around 100 leading enterprises in this sector and enhanced resilience and security in China's industrial and supply chains [3]. Group 2: Impact on Consumers - The development of intelligent supply chains is transforming consumer shopping preferences, allowing factories to produce based on consumer demand, thus reducing inventory risks and meeting personalized needs [5][7]. - Intelligent supply chains are also contributing to waste reduction and environmental sustainability, with improved inventory management leading to a decrease in spoilage rates of fresh produce from 30% to below 10% [7]. - The logistics optimization enabled by intelligent systems is resulting in fuel savings and reduced emissions, enhancing the overall efficiency of supply chains [7]. - The dual-channel logistics system is facilitating the flow of industrial goods to rural areas and agricultural products to urban centers, improving access to quality goods for consumers in remote regions [7].