Core Insights - JD Beauty held its first "Beauty Awards" ceremony in Tianjin, showcasing over 100 renowned beauty brands and sharing its development progress in areas such as category co-construction, new product incubation, and celebrity collaborations [1][3] Performance Overview - JD Beauty's overall performance has accelerated in the first half of the year, leading the industry in the share of imported high-end beauty brands, becoming the largest online sales channel for major international brands like Lancôme, SK-II, and Dior [3][5] Award Details - The "Beauty Awards" is a comprehensive industry award established by JD Beauty, evaluating products based on sales, user reputation, and technical strength across 32 categories, including skincare and makeup, aimed at selecting quality beauty products for consumers [3][4] Industry Trends - The beauty industry faces both opportunities and challenges, with over 90% of users emphasizing the importance of genuine products and 54.9% focusing on specific efficacy like anti-aging and skin barrier repair [4] Strategic Initiatives - JD Beauty is implementing a "Category Penetration" strategy to support key segments like anti-aging and sun protection, collaborating with brand partners to create standout products [4] - The "Tenfold Growth Plan" is designed to provide tailored resource combinations for brands, enhancing their growth through refined operations [4] Marketing Innovations - JD Beauty is innovating its marketing strategies through gift scenarios and celebrity collaborations, enhancing brand visibility and sales [6] - The "Physical Sampling" initiative has significantly increased sampling scale by over 16 times, improving user repurchase rates [6] Future Plans - JD Beauty aims to continue enriching its product offerings and optimizing service systems to enhance the beauty shopping experience, while fostering sustainable development in the beauty industry through open ecosystems and refined audience operations [7]

Core Viewpoint - The beauty industry is experiencing a shift where consumers are becoming more rational and focused on product efficacy rather than marketing hype, leading to a demand for stability and quality in purchasing decisions [1][5][6]. Group 1: Market Trends - The beauty market is characterized by fluctuating trends, with brands struggling to maintain consistent consumer interest amid a backdrop of price wars and fleeting product popularity [1][5]. - JD Beauty has reported a "counter-cyclical" performance, achieving double-digit growth in the first half of 2025 and accelerating growth over four consecutive quarters [2][3]. Group 2: Brand Performance - High-end brands like SK-II have established a strong presence on JD Beauty, becoming the leading online channel for the brand in China, contributing approximately 60% of its sales [11][20]. - The low return rate of SK-II products on JD Beauty, averaging around 9%, indicates a higher quality of users and a more stable sales environment compared to other platforms [13][16]. Group 3: Consumer Behavior - Consumers are increasingly prioritizing product ingredients and long-term usage experiences over impulsive purchases driven by marketing [1][5][6]. - The demand for genuine products has intensified, with over 50% of consumers focusing on hydration and anti-aging benefits when purchasing skincare products [37]. Group 4: Strategic Initiatives - JD Beauty is leveraging its supply chain capabilities to enhance customer experience, such as offering same-day delivery and ensuring product authenticity through a dual-store model [37][38]. - The "Tenfold Growth Plan" initiated by JD Beauty has seen over 230 brands participating, with many achieving significant sales increases, indicating a successful collaborative approach to brand growth [33]. Group 5: Innovation and Engagement - JD Beauty is innovating in customer engagement through initiatives like "Super Star Fan Day," which fosters a collaborative environment between brands and consumers, enhancing emotional connections [40][41]. - The platform's focus on service and user experience is becoming a key differentiator in the competitive beauty market, aiming to redefine the shopping experience for consumers [38][41].

Core Insights - JD Beauty held its first "Beauty Awards" ceremony in Tianjin, showcasing over 100 renowned beauty brands and highlighting its growth since 2025, with double-digit growth in the first half of 2025 and accelerated growth over four consecutive quarters [1][2] - The "Beauty Awards" aims to recognize outstanding products and brands based on sales, user feedback, and technical strength, covering 32 categories including skincare and makeup, and will be an annual event to support the healthy development of the beauty industry [1][3] Group 1: Industry Trends - The beauty industry faces both opportunities and challenges, with strong consumer demand for skincare and a focus on product efficacy, as over 90% of users prioritize genuine products and 54.9% seek advanced effects like whitening and anti-aging [3][4] - New brands are rapidly entering the market, intensifying competition, necessitating brands to capture beauty trends accurately and innovate continuously to build differentiated competitive advantages [3][4] Group 2: JD Beauty's Strategies - JD Beauty implements a "Category Penetration" strategy to identify potential market segments and support key categories like anti-aging and sun protection throughout the year, collaborating with brand partners to create popular beauty products [3][4] - The "Tenfold Growth Plan" launched in 2024 has attracted over 230 brands, with 146 achieving over tenfold growth, and average growth exceeding 14 times, demonstrating the plan's effectiveness across various brand types [4][5] Group 3: Marketing Innovations - JD Beauty is innovating its marketing approach by integrating internal and external resources, focusing on gift scenarios and celebrity collaborations to provide brands with more certain growth paths [5][6] - The introduction of the "Physical Sampling" initiative in 2025 has increased sampling scale by over 16 times, significantly enhancing user repurchase rates through professional product reviews [6][7]