京东美妆

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京东美妆与厦航云初达成战略合作 携手推动“航空+美妆”深度融合
Zhong Jin Zai Xian· 2025-09-30 08:30
在达人共建方面,厦航旗下空乘达人群体将入驻京东美妆,将依托平台的内容生态优势,结合自身在航 旅护肤领域的专业经验,共同策划美妆教程、飞行护肤、产品测评等方向的短视频与直播活动,为消费 者带来针对性的护肤技巧分享。 9月29日,京东美妆与厦航旗下美妆品牌"云初"签署战略合作协议。双方将围绕全域种草、绿色美妆、 达人共建等方面进行深度合作,布局覆盖机上平台、线上直播和线下体验的全渠道矩阵,推动"航空 +美妆"深度融合迈向新阶段。 厦航云初是厦门航空旗下的美妆品牌,产品涵盖面膜、底霜、气垫、睫毛膏、口红等品类,以天然植物 萃取成分为主,致力于满足空中乘务员等高频出行人群对纯净、便捷美妆的需求。 根据战略合作协议,双方将充分整合全域资源,为航旅人群打造更沉浸的美妆体验。京东美妆将为厦航 云初量身定制"种草小盒",内含精华油面膜、云柔底霜等产品试用装,由厦航乘务组在贵宾休息室、航 班等航旅场景中进行派发,助力品牌精准触达用户,实现可持续增长。 双方还将携手推进绿色美妆实践,依托于京东"青绿计划",厦航云初"种草小盒"将成为京东美妆首款绿 色环保小盒,采用FSC认证的信封式环保包装,从原材料采购到生产环节均严格控制污染, ...
9点1氪:小米召回超11万辆SU7;翟欣欣案宣判:犯敲诈勒索罪,判刑12年;云海肴创始人去世,年仅40岁
36氪· 2025-09-20 02:49
小米汽车科技有限公司将通过汽车远程升级技术,为召回范围内的车辆免费升级软件。 整理 |xm 法院经审理认为:被告人翟某某的行为构成敲诈勒索罪,数额特别巨大。在案证据显示,翟某某与苏某某婚姻关系仅存续42 天,二人无夫妻共同财产,翟某某索取的系苏某某个人财产。翟某某不存在离婚时申请补偿、损害赔偿的民事请求权基础,为 索取财物实施了敲诈勒索行为。法院综合考虑翟某某犯罪的性质、情节、社会危害程度等,依法予以量刑。附带民事诉讼原告 人魏某某等人所主张的赔偿请求符合法律规定,法院均予以支持。(21世纪经济报道) 云海肴创始人突发心梗去世,年仅40岁 小米宣 布召回116887辆S U7标准版 9月19日,有消息称,知名连锁餐饮品牌云海肴联合创始人、董事长赵晗因突发心梗,经医治无效在9月18日于昆明同仁医院病 逝,年仅40岁。据赵晗家属发布的讣告显示,遗体告别仪式定于9月20日11时在昆明市殡仪馆"慎远厅"举行。澎湃新闻致电昆 明市殡仪馆之后,证实了上述消息属实。公开资料显示,赵晗毕业于中国人民大学国学院,2009年与堂哥吕志韬、好友朱海琴 等共同创立云海肴,将云南菜带出云南,发展为全国知名的餐饮品牌。他致力于传承云南美 ...
京东美妆实现整体双位数增长 构建线上+线下种草转化新范式
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-19 12:56
Core Insights - JD Beauty held its first "Beauty Awards" ceremony in Tianjin, showcasing over 100 renowned beauty brands and highlighting its growth since 2025, with double-digit growth in the first half of 2025 and accelerated growth over four consecutive quarters [1][2] - The "Beauty Awards" aims to recognize outstanding products and brands based on sales, user feedback, and technical strength, covering 32 categories including skincare and makeup, and will be an annual event to support the healthy development of the beauty industry [1][3] Group 1: Industry Trends - The beauty industry faces both opportunities and challenges, with strong consumer demand for skincare and a focus on product efficacy, as over 90% of users prioritize genuine products and 54.9% seek advanced effects like whitening and anti-aging [3][4] - New brands are rapidly entering the market, intensifying competition, necessitating brands to capture beauty trends accurately and innovate continuously to build differentiated competitive advantages [3][4] Group 2: JD Beauty's Strategies - JD Beauty implements a "Category Penetration" strategy to identify potential market segments and support key categories like anti-aging and sun protection throughout the year, collaborating with brand partners to create popular beauty products [3][4] - The "Tenfold Growth Plan" launched in 2024 has attracted over 230 brands, with 146 achieving over tenfold growth, and average growth exceeding 14 times, demonstrating the plan's effectiveness across various brand types [4][5] Group 3: Marketing Innovations - JD Beauty is innovating its marketing approach by integrating internal and external resources, focusing on gift scenarios and celebrity collaborations to provide brands with more certain growth paths [5][6] - The introduction of the "Physical Sampling" initiative in 2025 has increased sampling scale by over 16 times, significantly enhancing user repurchase rates through professional product reviews [6][7]