Workflow
宠客理念
icon
Search documents
从迎客到留客,“好客山东”又出圈
Da Zhong Ri Bao· 2025-10-09 01:04
"这个国庆节我体验了一次雨中爬蒙山,冒着雨爬到圣贤亭看到了难得一见的云海。"来自枣庄的刘 女士说,景区送了一张晴雨卡,之后还能免费再来一次。 今年国庆假期,全省多地遭遇持续降雨天气,游客出游意愿降低。如何吸引游客成为摆在景区面前 的一大难题。沂蒙山龟蒙景区、云蒙景区创新推出"晴天险",10月1日至8日期间入园且遭遇降雨的游 客,均可在明年9月30日前任选一天免费重游一次。"我们希望用一张'未来门票'将单次消费转化成长期 的情感链接。"沂蒙山龟蒙景区、云蒙景区相关负责人表示,这样既能吸引游客"回头游",又能为景区 赢得行业口碑。 应对降雨天气,其他景区也拿出应对之策。五莲山、红叶柿岩旅游区、临朐沂山风景区等都推出了 国庆下雨免费重玩活动。 由"卖门票"向"赚口碑"转型,滕州微山湖红荷湿地景区国庆假期面向全国游客免门票,通过增加园 内体验业态留住客流。解决游客"停车难"问题,泰山景区各进山口周边向游客开放停车泊位1.5万余 个,"泰山易停"整合4类停车资源、7.4万个泊位信息,实现一键导航、智能找位,为游客规划最优停车 路线。 从观光到体验,"过路客"变"过夜客" 国庆假期,山东200家景区迎客近3000万人次, ...
晋城城区:“五一”假期,花样宠客燃爆文旅市场,全城把游客当“明星”
Xin Hua Wang· 2025-05-07 09:07
Core Insights - The article highlights the successful implementation of a "star treatment" tourism service in Jincheng during the May Day holiday, attracting over one million visitors and generating significant online exposure [1][8]. Group 1: Tourism Experience - The high-speed train station was transformed into a welcoming space with cultural performances and interactive experiences, creating a "red carpet" atmosphere for visitors [2]. - Local restaurants offered a variety of traditional dishes for free tasting, enhancing the culinary experience for tourists [2]. - The city organized immersive street performances and events, making tourists the main characters in the cultural activities [3]. Group 2: Cultural Heritage - The city showcased its intangible cultural heritage through large-scale performances, such as the Guinness World Record for the largest iron flower display, providing unique experiences for visitors [5][7]. - Interactive tasks allowed tourists to enjoy free local delicacies, further engaging them in the cultural experience [5]. Group 3: Community Involvement - Over a hundred volunteers provided diverse tourism services, ensuring a warm and welcoming environment for visitors [8]. - Hotels introduced "star rooms" with special amenities, enhancing the overall guest experience [8]. - The city undertook cleanliness initiatives to ensure a pleasant atmosphere for both residents and tourists [8]. Group 4: Strategic Approach - The city adopted three main strategies: service scene enhancement, star-like experience for visitors, and resource collaboration, positioning quality service as a core competitive advantage in the tourism sector [8].