Core Insights - The National Day holiday in Shandong saw nearly 30 million visitors and generated revenue of 1.55 billion yuan, reflecting a year-on-year increase of 8.0% in visitor numbers and 5.0% in revenue compared to the previous year [2] Group 1: Visitor Statistics and Revenue - A total of 29.67 million visitors were recorded at 200 monitored tourist attractions from October 1 to 8, 2023, with an overall revenue of 1.55 billion yuan [2] - Public cultural venues served 5.83 million visitors, marking an 11.6% increase from the previous year [2] Group 2: Innovative Strategies to Attract Tourists - The "Sunny Day Insurance" initiative allowed visitors who experienced rain during their visit to return for free before September 30 of the following year, aiming to convert single visits into long-term customer relationships [3] - Various scenic spots implemented free re-entry policies during rainy weather, while others, like the Tai Mountain scenic area, enhanced parking solutions to improve visitor experience [3][4] Group 3: Enhancing Visitor Experience - Shandong's tourism strategy has shifted from merely attracting visitors to creating memorable experiences, with initiatives like immersive night tours and themed food competitions [4][5] - The "Bao Tu Night Painting" immersive night tour in Jinan combined cultural experiences with interactive performances, enhancing visitor engagement [4] Group 4: Culinary Events and Economic Impact - The "Shandong Vegetable Culinary Competition" set a new Guinness World Record during the holiday, attracting significant visitor numbers and boosting local consumption [5] - The event in Zaozhuang alone drew 597,000 visitors and generated 32.65 million yuan in comprehensive tourism consumption [5] Group 5: Growth in Inbound Tourism - Inbound tourism orders in Shandong doubled compared to the previous year, with major contributions from cities like Qingdao, Tai'an, and Jinan [6][7] - The average stay for inbound tourists was 3.2 nights, surpassing domestic tourists by 0.8 nights, indicating a growing interest in extended visits [7]

Core Insights - The article highlights the successful implementation of a "star treatment" tourism service in Jincheng during the May Day holiday, attracting over one million visitors and generating significant online exposure [1][8]. Group 1: Tourism Experience - The high-speed train station was transformed into a welcoming space with cultural performances and interactive experiences, creating a "red carpet" atmosphere for visitors [2]. - Local restaurants offered a variety of traditional dishes for free tasting, enhancing the culinary experience for tourists [2]. - The city organized immersive street performances and events, making tourists the main characters in the cultural activities [3]. Group 2: Cultural Heritage - The city showcased its intangible cultural heritage through large-scale performances, such as the Guinness World Record for the largest iron flower display, providing unique experiences for visitors [5][7]. - Interactive tasks allowed tourists to enjoy free local delicacies, further engaging them in the cultural experience [5]. Group 3: Community Involvement - Over a hundred volunteers provided diverse tourism services, ensuring a warm and welcoming environment for visitors [8]. - Hotels introduced "star rooms" with special amenities, enhancing the overall guest experience [8]. - The city undertook cleanliness initiatives to ensure a pleasant atmosphere for both residents and tourists [8]. Group 4: Strategic Approach - The city adopted three main strategies: service scene enhancement, star-like experience for visitors, and resource collaboration, positioning quality service as a core competitive advantage in the tourism sector [8].