《夜画琅琊》行进式游船演艺
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从迎客到留客,“好客山东”又出圈
Da Zhong Ri Bao· 2025-10-09 01:04
Core Insights - The National Day holiday in Shandong saw nearly 30 million visitors and generated revenue of 1.55 billion yuan, reflecting a year-on-year increase of 8.0% in visitor numbers and 5.0% in revenue compared to the previous year [2] Group 1: Visitor Statistics and Revenue - A total of 29.67 million visitors were recorded at 200 monitored tourist attractions from October 1 to 8, 2023, with an overall revenue of 1.55 billion yuan [2] - Public cultural venues served 5.83 million visitors, marking an 11.6% increase from the previous year [2] Group 2: Innovative Strategies to Attract Tourists - The "Sunny Day Insurance" initiative allowed visitors who experienced rain during their visit to return for free before September 30 of the following year, aiming to convert single visits into long-term customer relationships [3] - Various scenic spots implemented free re-entry policies during rainy weather, while others, like the Tai Mountain scenic area, enhanced parking solutions to improve visitor experience [3][4] Group 3: Enhancing Visitor Experience - Shandong's tourism strategy has shifted from merely attracting visitors to creating memorable experiences, with initiatives like immersive night tours and themed food competitions [4][5] - The "Bao Tu Night Painting" immersive night tour in Jinan combined cultural experiences with interactive performances, enhancing visitor engagement [4] Group 4: Culinary Events and Economic Impact - The "Shandong Vegetable Culinary Competition" set a new Guinness World Record during the holiday, attracting significant visitor numbers and boosting local consumption [5] - The event in Zaozhuang alone drew 597,000 visitors and generated 32.65 million yuan in comprehensive tourism consumption [5] Group 5: Growth in Inbound Tourism - Inbound tourism orders in Shandong doubled compared to the previous year, with major contributions from cities like Qingdao, Tai'an, and Jinan [6][7] - The average stay for inbound tourists was 3.2 nights, surpassing domestic tourists by 0.8 nights, indicating a growing interest in extended visits [7]
“沉浸式夜游”点亮山东假日经济 给足游客情绪价值
Zhong Guo Xin Wen Wang· 2025-10-04 09:06
"这个长假,天下第一泉风景区联动趵突泉、大明湖、五龙潭和环城公园四大园区,推出趵突揽月、明 湖邀月、龙潭映月和黑虎啸月四个篇章的主题活动,并首次开放超然楼三楼平台,邀市民游客赏灯望 月,解锁'视听味觉交融、古今时空对话'的文旅新场景。"济南文旅集团旅游开发有限公司经营管理部 副部长牛晓霞受访时说。 在临沂市兰山区涑河上,一声凤鸣,一场表演,一个娓娓道来的故事,将游客带回千年前的琅琊。《夜 画琅琊》行进式游船演艺入夜开演。 临沂水韵琅琊文化旅游发展有限公司总经理王梅莹介绍,该演艺打破传统实景演出场地限制,以歌舞表 演、装置艺术、水特效等为表现形式,为游客呈现"人在船中坐、船在画中游"场景。10月3日,水韵琅 琊旅游区单日客流量累计突破13万人次。 "沉浸式夜游"点亮山东假日经济 给足游客情绪价值 中新网济南10月4日电 (记者 赵晓)从画舫游船到国风演艺,从无人机秀到水幕电影……今年国庆中秋长 假,山东各地依托光影技术、交互设计等现代科技,打造"沉浸式夜游"体验场景,让游客在流光溢彩间 收获满满情绪价值。 月色初上,济南大明湖畔,游人仍未"散场",翘首企足等待参与一场别开生面的"月满超然"沉浸式赏月 主题活动。 ...