Core Insights - The pet photography industry in China is experiencing significant growth, driven by the increasing number of pet owners who treat their pets as family members [1][2][3] - The average revenue for a pet photographer can reach up to 1 million yuan annually, with some photographers charging as much as 20,000 yuan for customized photo sessions [1][3][8] - The market for pet photography is estimated to be part of a larger pet economy worth over 300 billion yuan, indicating a strong consumer demand for pet-related services [1][3] Company Overview - The company, founded 15 years ago, has expanded from a small studio to 7 locations across China, with a revenue of approximately 8 million yuan last year [3][6] - The average customer spending is around 2,000 yuan, with higher prices in cities like Shanghai and Beijing, where the average can reach 2,400 yuan and 1,300 yuan respectively [7] - The company employs a stable team of over 30 staff members, including full-time photographers and pet guides, with a focus on maintaining high-quality service [6][10] Market Dynamics - The pet photography market is still in the "market education" phase, with many potential customers unaware of the service's existence [16] - The industry has seen a rise in repeat customers, with many clients returning annually to document their pets' lives [10][17] - Seasonal trends affect business, with spring and autumn being peak seasons for outdoor photography [7] Customer Insights - Customers are often described as "extreme pet lovers," willing to spend significantly on their pets despite having modest lifestyles [8][10] - Emotional connections between pets and owners drive the demand for photography services, as many clients view their pets as family members [10][11] - Unique stories from clients highlight the lengths they go to for their pets, including traveling long distances for photo sessions [9][10] Industry Challenges and Future Outlook - The industry faces challenges such as competition from AI-generated photography, but the experiential aspect of pet photography remains irreplaceable [16][17] - The company plans to continue expanding, with new locations in cities like Chengdu and a belief that pet photography will become a standard service for pet owners in the future [17]

为了给生病的狗留下最后的纪念，一位来自广州的宠物主辞掉工作，带它到上海看病，并在崇明岛租了 一辆房车旅居。她花费两万元，请了摄影师专程为它拍照。对她而言，这不是一次普通的消费，而是一 场郑重的告别。 张天航便是为这只宠物拍照的摄影师，他的档期已经排到了一年后。作为国内最早的专业宠物摄影师之 一，他拍一套写真定价5200元，外景定制写真定价1万元/天，拍摄携宠婚纱照定价1.4万元/天。很多人 可能对这样高额的定价难以理解，但仍有一批忠实的客户会每年复购。 当下，将宠物视为"家人"的养宠人越来越多。据《2025年中国宠物行业白皮书》，中国城镇宠物（犬 猫）主已达7689万人，他们把"毛孩子"纳入家庭情感结构，也催生了一股规模超3000亿元的消费浪潮。 在这股浪潮中，宠物摄影——这门为"家人"留存影像的生意，正从极少数人的需求，变为一些人的刚 需，宠物摄影师的含金量也水涨船高。 最开始只有我们两个人，慢慢招人，到2015年团队扩大到20人左右，也开始带学生。那时候，"90后创 业"正是热点，我们又是留学回国做宠物摄影，算是"Buff叠满"，关注度很高。 真正的扩张是从2020年开始的。那一年，我们在上海开了第一家店 ...