Financial Performance - In H1 2025, the company achieved revenue of 3.221 billion yuan, a year-on-year increase of 32.72% [1] - The net profit attributable to shareholders was 378 million yuan, up 22.55% year-on-year [1] - In Q2 2025, revenue reached 1.741 billion yuan, growing by 30.99% year-on-year, while net profit was 174 million yuan, an increase of 8.54% [1] Incentive Plan - In August, the company announced a second phase of the restricted stock incentive plan, proposing to grant up to 556,000 shares to 9 incentive targets, accounting for approximately 0.14% of the total share capital [1] - The grant price is set at 47.55 yuan per share, targeting directors, senior management, and other key personnel [1] - The incentive goals include revenue growth rates of no less than 25%, 53%, and 84% for 2025-2027, and net profit growth rates of no less than 16%, 32%, and 45% for the same period [1] Product Performance - The main grain revenue significantly increased to 1.883 billion yuan, a year-on-year growth of 57.09%, with a corresponding gross margin of 46.23%, up 1.53 percentage points [2] - Snack revenue was 1.294 billion yuan, growing by 8.34%, but with a gross margin of 37.48%, down 1.71 percentage points [2] Brand Development - The company’s flagship brand, Maifudi, continues to lead the industry, receiving AAA-level national trademark certification in 2024 and being recognized as "China's No. 1 Pet Food Brand" by Euromonitor in August 2025 [2] - The high-end sub-brand, Wanzhenchun, has shown remarkable performance, with a 150% year-on-year increase in sales during the 2024 Double 11 shopping festival [3] Market Positioning - The company has completed a brand 2.0 upgrade and launched a new series of high-end cat food, achieving significant sales during the 2024 Double 11 event [3] - The company is strategically positioning itself in the high-end dog food market with the brand Wanzhenchun, aiming to capture further market share [3] Investment Outlook - The company maintains a strong competitive advantage and leadership position in the domestic market, supported by the new stock incentive plan to enhance core staff motivation [3] - EPS forecasts for 2025-2027 have been adjusted to 1.87, 2.59, and 3.13 yuan per share, with a target price of 113 yuan per share, corresponding to a 44 times PE for 2026 [3]