Core Insights - The founder of Pet Fresh, Hou Yi, announced the closure of all Pet Fresh stores, citing the pet fresh food market as not being a viable business due to its small market size and inherent challenges [1][3]. Company Overview - Pet Fresh was launched by Hou Yi after his retirement from Hema, with ambitious plans to open 100 stores in Shanghai and successfully raised $25 million in angel funding earlier this year [1][4]. - The first store opened in February 2023, featuring a 200 square meter space divided into various functional areas, focusing on fresh pet food and social interaction [4]. Market Analysis - The global pet fresh food market is projected to exceed $4.5 billion by 2025, with a compound annual growth rate (CAGR) of 21.3%, significantly outpacing the traditional dry food market's growth of 5.2% [4]. - However, the penetration rate of fresh food feeding in China is below 5%, compared to 36% in the United States, indicating potential growth opportunities [4]. Consumer Behavior - Current consumer habits show that pet owners typically mix feeding, primarily using dry food supplemented with other types, rather than exclusively purchasing fresh food [5]. - The high cost of fresh pet food, which can reach 500-600 yuan per month compared to 150 yuan for dry food, poses a barrier to widespread adoption [5]. Future Directions - Despite the setbacks with Pet Fresh, Hou Yi expressed intentions to continue entrepreneurship, focusing on the retail and fresh food sectors, emphasizing a strong product brand system [6]. - There are speculations that Hou Yi may transition into becoming a fresh food live-streaming host [6].

Core Viewpoint - The closure of all "Pet Fresh" stores by Hou Yi, the founder of Hema, indicates challenges in the pet fresh food market, which is deemed not a good market due to its small scale and unresolved issues [1][6]. Company Overview - "Pet Fresh" was Hou Yi's second entrepreneurial project after leaving Hema, initially aiming to open 100 stores in Shanghai and successfully raising $25 million in angel funding, setting a record in the pet industry [2][6]. Market Analysis - The global pet fresh food market is projected to exceed $4.5 billion by 2025, with a compound annual growth rate (CAGR) of 21.3%, significantly outpacing the traditional dry food market's growth of 5.2% [8]. - However, the penetration rate of fresh food feeding in China is below 5%, compared to 36% in the U.S., indicating potential growth opportunities despite current market challenges [8]. Consumer Behavior - Consumers typically mix pet food types, with dry food being the primary choice, and fresh food purchases often influenced by marketing rather than nutritional needs [8][9]. - The cost of fresh food is significantly higher, with monthly expenses for dry food around 150 RMB, freeze-dried food at 300 RMB, and fresh food ranging from 500 to 600 RMB [8]. Future Outlook - Hou Yi plans to continue his entrepreneurial journey, focusing on the retail and fresh food sectors, emphasizing a strong product brand and system [10].

21世纪经济报道记者 易佳颖 11月17日晚，侯毅在一场采访直播中公开回应，表示将关闭所有"派特鲜生"门店。 另一位小狗珞珞的"爸爸"小于则表示，派特鲜生刚开业时，由于国内人宠共处的公共空间有限，对其门 店还很期待。"认为它不光是消费场所，也是小狗的社交空间。" 欧睿国际数据显示，2025年全球宠物鲜粮市场规模将突破45亿美元，年复合增长率达21.3%，远超传统 干粮市场5.2%的增速。但鲜食喂养在国内的市场渗透率不足5%，远低于美国的36%，仍有不错的增长 空间。 与市场前景形成鲜明对比的是，当下的实际现状。 "大家一般是混着喂食，狗粮为主，也会加一些其他饮食改善。"小于解释道，购买鲜食类宠物食品很难 说是出于营养上的需要，还是受广告营销的影响。"鲜食品牌的广告往往宣称，小狗生命短暂，每天都 吃狗粮太可怜，如果爱它，要多补充一些鲜食等等。" "有一个潜在鄙视链，喂鲜食的看不上喂冻干主食的，喂冻干主食的看不上喂狗粮的，而且价格也有阶 梯。"他进一步介绍道，以自家宠物为例，一个月喂狗粮花费150元，冻干主食则在300元，鲜食的花销 在500-600元左右。小于表示，鲜食兴起的比较晚，是一个新兴赛道，每次打开社交 ...