Core Viewpoint - The launch of the fund custody service by Beike's "Beike" brand marks a significant milestone in the home decoration industry, aiming to enhance consumer protection and establish a new standard for safety in home renovation services [1][2]. Group 1: Fund Custody Service Overview - The fund custody service is designed to address two major pain points in the home decoration industry: loss of consumer control after payment and the risk of fund misappropriation [2]. - The service operates on a mechanism of "node acceptance, mutual confirmation, and bank disbursement," ensuring that renovation funds are deposited into a dedicated bank account and released only upon completion of agreed milestones [1][2]. - As of October 2025, the fund custody service has been launched in 43 cities, serving over 25,000 families, with a user adoption rate exceeding 92% and a completion release rate of 97% within seven days [2]. Group 2: Industry Impact and Expert Opinions - The fund custody service is seen as a proactive upgrade in service quality, contributing to the establishment of a trustworthy transaction mechanism in the home decoration industry and enhancing consumer rights protection [2]. - Experts emphasize the importance of collaborative efforts among various stakeholders to create a fair, transparent, and safe consumer environment in the home decoration sector [2].

Core Insights - The launch of the "2025 BeWo Fund Custody Service" marks a significant milestone in the home decoration service industry, focusing on consumer safety and trust [1][4] - The service aims to address two major pain points in the home decoration industry: loss of consumer control after payment and the risk of fund misappropriation [1][3] Service Upgrade - BeWo has served over 16,000 families and covered more than 4,500 communities, achieving a service coverage rate exceeding 95% and a timely fund release rate of over 96% [2] - The service model emphasizes returning control to customers, creating a positive feedback loop between customers and service providers [2][3] Innovative Mechanism - The fund custody mechanism involves a structured process where renovation funds are deposited into a dedicated bank account, with payments released only after project milestones are verified by the homeowner [2][3] - This model effectively eliminates the risk of fund misappropriation, ensuring that payments are made according to project progress and quality [2][3] Industry Impact - By October 2025, BeWo has implemented the fund custody service in 43 cities, providing safety guarantees for over 25,000 families, with a user adoption rate exceeding 92% and a completion release rate of 97% [3] - The introduction of this service has led to a 50% reduction in customer complaints compared to the previous year, indicating improved service quality and consumer satisfaction [3] Regulatory and Market Response - The fund custody service aligns with policy initiatives aimed at enhancing consumer protection in the home decoration sector, contributing to the establishment of a trustworthy transaction mechanism [4][5] - The service reflects a shift in the industry towards prioritizing consumer needs and safety, moving beyond mere price competition to focus on quality and trust [5]

Core Insights - The traditional home decoration market's "pay first, renovate later" model poses financial risks, prompting Beike to launch a "renovate first, pay later" fund custody project, enhancing consumer choice and confidence [1][2] - Beike's fund custody service has been implemented in 43 cities, providing financial security for 25,000 families, with over 92% of users opting for the service and a 97% completion rate for fund release within 7 days [1] - The service aligns with government policies aimed at high-quality development in the home decoration industry, contributing to a trustworthy transaction mechanism and improved consumer rights protection [1] Company Developments - Beike's strategy as a "full-case decoration service provider" integrates design, construction, supply chain, and after-sales services, with its subsidiary brands achieving significant service coverage [2] - The fund custody service has served over 16,000 families and covered more than 4,500 communities, with a service coverage rate exceeding 95% and a timely fund release rate above 96% [2] - The risk control mechanism established with CITIC Bank ensures that renovation funds are only released upon completion and verification of project milestones, mitigating the risk of fund misappropriation [2] Industry Impact - The introduction of fund custody services has led to a significant reduction in customer complaints, halving the volume compared to the previous year, indicating improved service quality and consumer satisfaction [2] - The industry is witnessing a positive shift, with other decoration companies beginning to adopt similar fund custody services, promoting enhanced consumer rights protection [2] - Fund custody services are seen as a groundbreaking practice in consumer safety, setting a new benchmark for consumer rights protection in the home decoration sector [2]

Core Viewpoint - The article discusses the introduction of an innovative "funds custody" model in the home decoration industry, aimed at enhancing consumer rights protection and building a trustworthy consumption environment, in response to government policies promoting high-quality service consumption [1][3]. Group 1: Background and Purpose - The academic seminar on "Home Decoration Funds Custody and Consumer Rights Protection" was held to explore the legal basis, practical paths, and industry value of the funds custody model [1]. - The seminar aimed to gather insights from academia and industry to provide theoretical support and practical guidance for creating a trustworthy home decoration consumption environment [1]. Group 2: Industry Challenges - The traditional "pay first, inspect later" model in home decoration creates conflicts between consumers' payment obligations and their rights to inspect, leading to issues such as fund loss, unfinished projects, and high costs of rights protection [3][5]. - Consumers face significant risks under the current model, which suppresses their willingness to spend on home decoration [3]. Group 3: Innovative Solutions - Leading company Beike has introduced a "pay after inspection" funds custody model by involving commercial banks as independent custodians, addressing the core contradictions in the industry [3][4]. - The funds custody model allows consumers to deposit their renovation funds into a jointly managed account with the renovation company and the bank, ensuring that funds are released only after consumers confirm the completion of specific project milestones [4][5]. Group 4: Benefits of the Funds Custody Model - This model fundamentally changes the flow of funds and risk distribution in home decoration transactions, granting consumers substantial inspection rights at critical fulfillment points [5]. - The model generates interest on the unallocated funds during the custody period, benefiting consumers and enhancing their control over the payment process [5]. - The funds custody mechanism is seen as a comprehensive credit solution that improves consumer rights protection and fosters trust in the industry [7][8]. Group 5: Market Impact and Future Prospects - The funds custody mechanism has been implemented in 33 cities across China, providing safety guarantees for approximately 30 billion yuan and receiving positive feedback from over 20,000 households [5][8]. - Experts at the seminar praised the funds custody model as a significant breakthrough in credit construction within the home decoration sector, promoting a shift towards refined, standardized, and credit-based services [7][10]. - The model aligns with national policies aimed at boosting consumption and is expected to evolve into a foundational practice across the industry, enhancing transparency and fairness in consumer transactions [12][13].