当瓶装饮用水市场格局已定，产品价格趋于透明化，渠道面临饱和，你是不是以为这个赛道没有机会了？ 最近我们发现了一款有趣的瓶装饮用水，或许能够给予这个拥挤的赛道带来一些机会，它就是自热矿泉水。 没错就是和自热食品一样，能够自动加热的矿泉水，那么这是一个拥有潜力的小众赛道，还是一个见光就死的商业模式？ 故事要从这瓶自热矿泉水说起。 自热矿泉水的发热原理和自热食品一样，都是利用生石灰遇水发热的原理，而且水温在3分钟之内能够加热到40度，9分钟达到极限，大约为50度。 好了接下来让我们想象一下，在寒冷的冬天，你手捧一瓶自热矿泉水，仅需简单的拧一下瓶底，你便能感受到这瓶冰凉的水在你的手里慢慢变暖，三分钟 后打开瓶盖，你便在户外也能喝到热水了。 听上去是不是很令人激动？你接下来一定会关心它的价格还有哪些品牌都有这款能够发热的矿泉水。 遗憾的是当你找遍线下平台，似乎发现主流品牌并没有这款产品，事实上目前自热矿泉水品牌并不多，且没有知名品牌入局，如果非要说的话，那么崂山 可乐有一款自热可乐，但这款产品目前没有进行销售，只是在当地特定渠道里有。 图源：小红书@浅夏未央 目前我们能够买到的自热矿泉水品牌不多，有自热山泉，一瓶300 ...

Core Viewpoint - The company, Jishi Automotive, is facing challenges in the competitive Chinese automotive market, particularly in the niche off-road segment, despite achieving a cumulative delivery of over 10,000 units for its sole model, Jishi 01, after 22 months since its launch [3][5]. Sales Performance - In April 2024, Jishi Automotive's delivery volume reached 1,128 units, but its cumulative retail volume for the year is projected to be only 5,682 units, which is less than 1% of the total off-road SUV market in China [3][5]. - The broader off-road SUV market in China is expected to grow significantly, with a projected sales volume of 764,000 units in 2024, reflecting a year-on-year increase of 87.3% [3][4]. Market Positioning - Jishi Automotive's focus on a niche market may limit its growth potential, as the company has only one product and is competing in a crowded market with high consumer expectations [6][9]. - The pricing of Jishi 01 is relatively high, with the lowest version priced at 299,900 yuan, compared to competitors like Tank 400, which is priced at 285,800 yuan [6]. Strategic Challenges - The company is criticized for its narrow market focus, which may hinder its ability to scale and sustain long-term growth [6][9]. - Jishi Automotive's reliance on external suppliers for core technologies raises concerns about its ability to innovate and maintain a competitive edge in the rapidly evolving electric vehicle market [9]. Future Plans - Jishi Automotive aims to accelerate product development with plans to launch one new vehicle each year from 2025 to 2027, targeting diverse outdoor travel scenarios [9]. - The company is also looking to expand its presence in overseas markets, particularly in the Middle East, where it has achieved a market share of 6% for Jishi 01 [10].