航旅纵横大数据显示，截至1月16日，2026年春节假期国内航线机票预订量超413万张，日均预订量同比 增长约21%；出境及入境航线机票预订量分别超过70万张和69万张，亦较去年同期实现增长。 文旅消费作为典型的服务消费，其活力离不开高质量、多样化的供给支撑。当前，中国文旅行业持续创 新，积极培育新业态、构建新场景，致力于满足不同群体多层次、个性化的消费需求，进一步激发市场 潜力，推动产业健康可持续发展。 综合多家在线旅游平台近期发布的2026年春节出游趋势报告，今年春节假期旅游市场呈现出出入境游双 双升温以及小团化、深度游成为主流等特征。 旅行不失"年味" 本报记者 梁傲男 根据众信旅游数据，当前该平台春节假期长线出境游目的地产品预订已接近尾声，出游人数较去年同期 增长60%，产品丰富度较去年同期增长50%；短线目的地增长更为强劲，出游人数同比增幅达160%，产 品丰富度提升60%。国内游市场表现也十分亮眼，出游人数较去年同期增长300%。 同程旅行相关负责人对《证券日报》记者表示，区别于过去的"打卡式"旅游，用户对"一国深度游"出境 产品的偏好度显著提升，小团化与深度体验成为主流。 入境游市场同样活跃，春节 ...

Core Insights - The outbound travel market in China is experiencing a "peak-shifting" trend following the National Day and Mid-Autumn Festival holidays, with average prices for international flights and hotels dropping by approximately 20% from the holiday period [1][3] - There is a notable shift in traveler preferences towards less conventional destinations, with Southern Europe and Central Asia emerging as popular choices [1][5] Price Trends - Average prices for outbound flights and hotels from October 11 to 31 have decreased by about 20% compared to the holiday period [3] - Specific flight prices have seen significant reductions, such as the Beijing to Singapore route dropping from 4719 yuan to 869 yuan, a decrease of 82% [3] - Other routes, including Beijing to Osaka and Kuala Lumpur, also experienced price drops exceeding 80% [3] Airline Promotions - Several airlines have launched promotional campaigns targeting off-peak travelers, including Japan Airlines' "Buy One Get One Free" offer and discounts on flights to Singapore [4] - China Southern Airlines plans to introduce an "International Flight Purchase Festival" with discounts on various routes [4] Growth in Long-Distance Travel - There has been a significant increase in bookings for long-distance travel products, with overall outbound travel numbers up by 110% year-on-year and total transaction value (GMV) increasing by 73% [5] - Destinations such as North America and Southern Europe have seen the most substantial growth in traveler numbers, with North America experiencing a 200% increase [5] Car Rental Market - The average car rental volume for self-driving trips abroad increased by 20.8% from October 8 to 11, with popular destinations including Italy and Australia [6] Trends in Group Travel - There is a growing trend towards smaller group sizes and deeper travel experiences, with group sizes decreasing from 30-40 to around 10-20 participants [7] - Travel agencies are responding to this demand by offering longer and more immersive travel experiences, with products extending beyond 10 days [7] Popularity of Cruise Travel - Cruise travel has become a favored option for off-peak travel, with various cruise products, including Southeast Asia and European long-distance cruises, gaining popularity [7]