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机酒价格普降两成 出境错峰游正当时
Bei Jing Shang Bao· 2025-10-12 15:22
Core Insights - The outbound travel market in China is experiencing a "peak-shifting" trend following the National Day and Mid-Autumn Festival holidays, with average prices for international flights and hotels dropping by approximately 20% from the holiday period [1][3] - There is a notable shift in traveler preferences towards less conventional destinations, with Southern Europe and Central Asia emerging as popular choices [1][5] Price Trends - Average prices for outbound flights and hotels from October 11 to 31 have decreased by about 20% compared to the holiday period [3] - Specific flight prices have seen significant reductions, such as the Beijing to Singapore route dropping from 4719 yuan to 869 yuan, a decrease of 82% [3] - Other routes, including Beijing to Osaka and Kuala Lumpur, also experienced price drops exceeding 80% [3] Airline Promotions - Several airlines have launched promotional campaigns targeting off-peak travelers, including Japan Airlines' "Buy One Get One Free" offer and discounts on flights to Singapore [4] - China Southern Airlines plans to introduce an "International Flight Purchase Festival" with discounts on various routes [4] Growth in Long-Distance Travel - There has been a significant increase in bookings for long-distance travel products, with overall outbound travel numbers up by 110% year-on-year and total transaction value (GMV) increasing by 73% [5] - Destinations such as North America and Southern Europe have seen the most substantial growth in traveler numbers, with North America experiencing a 200% increase [5] Car Rental Market - The average car rental volume for self-driving trips abroad increased by 20.8% from October 8 to 11, with popular destinations including Italy and Australia [6] Trends in Group Travel - There is a growing trend towards smaller group sizes and deeper travel experiences, with group sizes decreasing from 30-40 to around 10-20 participants [7] - Travel agencies are responding to this demand by offering longer and more immersive travel experiences, with products extending beyond 10 days [7] Popularity of Cruise Travel - Cruise travel has become a favored option for off-peak travel, with various cruise products, including Southeast Asia and European long-distance cruises, gaining popularity [7]