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瞄准“高质价比”,联发要为年轻人建“好房子”
Xin Jing Bao· 2025-09-22 10:48
Core Viewpoint - The company, Lianfa Group, is focusing on building "good houses" specifically for the new youth demographic, differentiating itself from other real estate firms that are targeting improvement-type housing solutions [1][3][9] Group 1: Product Strategy - Lianfa Group's new youth product strategy emphasizes "affordable price, high quality, strong operation, and intelligence," with "affordable price" being the top priority [3][5] - The company aims to create 60-80 square meter main unit types in core urban areas, combining functional design and public space to enhance living quality [3][5] - The new youth housing initiative is designed to address the housing challenges faced by young people in major cities, positioning them as homeowners rather than just renters or buyers of older properties [3][4] Group 2: Market Opportunity - The real estate industry is experiencing new opportunities with the introduction of "good house" policies, which focus on quality rather than size or price [2] - Lianfa Group is targeting areas with concentrated industries, which are likely to attract young professionals, rather than high-priced core urban districts [3][4] Group 3: Community Development - The new youth housing concept includes the creation of vibrant, interconnected communities that cater to the entire lifecycle of residents [7][8] - Lianfa Group has partnered with Huawei to develop a smart community system that integrates advanced technology for enhanced living experiences [7][8] - The company is implementing a customizable community approach, allowing residents to tailor their living environments to their preferences and needs [8] Group 4: Innovation in Design - Lianfa Group is introducing innovative design features such as "1.5 bathrooms" and "1.9 bathrooms" to optimize small living spaces for young residents [5][6] - The design philosophy incorporates flexibility, allowing units to adapt as residents' life stages change, from single living to family life [6][8]