Core Points - Apple and Tencent have reached a historic settlement after over a year of negotiations, launching the App Store Mini Program Partner Program, which will handle payments for all iOS/iPadOS app mini programs, including WeChat mini programs, with a reduced revenue share of 15% compared to the previous 30% [1][12][22] Summary by Sections Settlement Details - The new revenue-sharing model allows Tencent to retain 85% of the revenue from mini programs and mini games, while Apple takes a 15% cut, marking a significant shift in their long-standing revenue-sharing disputes [12][19][23] Historical Context - The conflict between Apple and Tencent dates back nearly a decade, with disputes over in-app purchase (IAP) mechanisms and revenue sharing, particularly regarding WeChat's features like tipping and mini programs [5][8][9][12] Market Impact - The integration of WeChat mini programs and mini games into Apple's virtual payment system is expected to enhance the commercial viability of these platforms, paving the way for a more regulated and profitable ecosystem [17][23] - The mini game market is projected to reach approximately 39.84 billion yuan in 2024, reflecting a year-on-year growth of 99.18%, indicating a robust market potential for both companies [15] Future Prospects - The settlement is seen as a milestone for the mini program and mini game industry, establishing a new standard for revenue sharing that could influence other super apps like Alipay on the iOS platform [23] - With Apple's endorsement, the commercial landscape for WeChat mini programs and mini games is expected to expand significantly, benefiting from Apple's user base and payment infrastructure [21][23]

11月14日，苹果正式推出"小程序合作伙伴计划"，其中提到，符合条件的小程序应用开发者，可在其小 程序内交易中享受85%的收益分成。 这意味着，苹果终于与腾讯就微信小程序（包括微信游戏）内购15%的手续费达成了一致，苹果将进一 步切入正在增长的小游戏等市场，打开新的收入来源，同时也将推动各类小程序的商业化。 苹果方面表示，"小程序合作伙伴计划"一方面为用户优化使用体验，另一方面希望助力托管小程序和小 程序游戏的开发者，在苹果商店（App Store）生态中拓展业务边界。 具体来看，该计划专为托管特定小程序包括小程序游戏的开发者设计，这类产品基于HTML5、 JavaScript等Web技术构建，通过大型原生应用完成分发。参与计划的小程序需支持苹果商店的指定技 术，包括"声明年龄范围API""高级商务 API""苹果内购系统"以及"消费API"。 其中，苹果内购系统将提供熟悉且可靠的交易方式，用户可便捷查询购买记录，查看、修改或取消订 阅，还能获取客户支持（例如申请退款）。 消费API的作用是，当用户申请退款时，向苹果提交该用户的内购相关信息。这一信息也将为退款申请 流程的优化提供参考依据。 智通财经记者 吴遇 ...