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广汽改革进行时:研究院与产品本部重组 “大研发体系”调整正处于过渡期
Mei Ri Jing Ji Xin Wen· 2025-05-13 09:30
Group 1 - GAC Group has completed the restructuring of its product division and research institute into a "large R&D system," which was confirmed to have been implemented on July 1 after a trial period starting April 1 [2][3] - The restructuring aims to align with the Integrated Product Development (IPD) process, enhancing product development efficiency and focusing on consumer needs [2][4] - The new structure includes the establishment of four primary departments: the vehicle development institute, platform technology institute, styling design institute, and product division, all managed directly by GAC Group [2][3] Group 2 - GAC Group has consolidated the product development teams of its brands Aion and Trumpchi into the product division, aiming to improve execution efficiency by unifying previously dispersed R&D resources [3] - The company emphasizes a dual-driven approach of "market + technology" to transition from accidental to inevitable successful product development, focusing on market insights and technological innovation [4] - GAC Group has reported significant improvements in procurement efficiency and cost reduction through a comprehensive supply chain reform and the implementation of a digital procurement system, achieving approximately 50% enhancement in business and decision-making efficiency [5] Group 3 - The company aims to achieve a target of 2 million units in sales for its self-owned brands by 2027, guided by the "Panyu Action" initiative [5]