Financial Performance - In Q1 2025, the company achieved revenue of 40.02 billion yuan, a year-on-year decrease of 6.6% [1][2] - The net profit attributable to shareholders was 1.75 billion yuan, down 45.6% year-on-year [1][2] - The non-recurring net profit was 1.47 billion yuan, a decline of 27.4% year-on-year [1] - The gross margin for Q1 2025 was 17.8%, a decrease of 2.2 percentage points year-on-year [2] - The net profit margin stood at 4.4%, down 3.2 percentage points year-on-year [2] Sales Performance - The company sold 257,000 vehicles in Q1 2025, with 91,000 units sold overseas [1][2] - Sales of new energy vehicles reached 63,000 units, an increase of 5.7% year-on-year [1] Product Cycle and Market Strategy - The company is entering a new product cycle with multiple new models set to launch starting in March 2025, which is expected to improve sales momentum [3] - The company plans to introduce new models under its five major brands, including Haval, Wey, Tank, Ora, and pickup trucks [3] - The introduction of affordable intelligent driving features in models priced below 200,000 yuan is anticipated to enhance market competitiveness [3] Profit Forecast - The revenue projections for 2025, 2026, and 2027 are adjusted to 226.86 billion yuan, 256.58 billion yuan, and 283.78 billion yuan, respectively, with year-on-year growth rates of 12.2%, 13.1%, and 10.6% [4] - The net profit forecasts for the same years are 13.64 billion yuan, 15.72 billion yuan, and 17.62 billion yuan, with year-on-year growth rates of 7.5%, 15.2%, and 12.1% [4] - The corresponding price-to-earnings ratios are projected to be 14.5X, 12.6X, and 11.3X [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [4][13] Core Views - The company is expected to achieve record high revenue and profit in 2024, driven by a new product cycle, affordable intelligent driving features, and continuous expansion in exports [3][7] - The first quarter of 2025 showed a revenue of 40.02 billion yuan, a year-on-year decrease of 6.6%, and a net profit attributable to shareholders of 1.75 billion yuan, down 45.6% year-on-year [6][8] - The company is entering a new product cycle with multiple new models set to launch, which is anticipated to boost sales momentum starting from March 2025 [8][6] Financial Performance Summary - Revenue forecast for 2023A is 173.21 billion yuan, with a growth rate of 26% year-on-year; for 2024A, it is projected at 202.20 billion yuan, with a growth rate of 17% [4] - Net profit attributable to shareholders for 2023A is 7.02 billion yuan, with a year-on-year decrease of 15%; for 2024A, it is expected to rise to 12.69 billion yuan, an increase of 81% [4] - Earnings per share (EPS) for 2023A is 0.82 yuan, projected to increase to 1.48 yuan in 2024A [4] Sales and Market Dynamics - In Q1 2025, the company sold 257,000 vehicles, including 91,000 units sold overseas and 63,000 units of new energy vehicles, reflecting a year-on-year increase of 5.7% [6][8] - The company is focusing on expanding its market presence in regions such as Latin America, the Middle East, and Southeast Asia, alongside maintaining stable sales in Russia [8][6] Product and Innovation Strategy - The company plans to launch several new models across its five major brands, including Haval, Wey, Tank, Ora, and pickup trucks, with significant models expected in Q2 and Q3 of 2025 [8][6] - The introduction of affordable intelligent driving features in models priced below 200,000 yuan is expected to enhance competitiveness [8][6] Profitability and Valuation - The company’s gross margin for Q1 2025 was 17.8%, a decrease of 2.2 percentage points year-on-year, while the net profit margin was 4.4%, down 3.2 percentage points [6][8] - The projected P/E ratios for 2025E, 2026E, and 2027E are 14.5X, 12.6X, and 11.3X respectively, indicating a favorable valuation outlook [4][8]