事件：公司发布2025 年一季报，财务方面，25Q1 公司实现营收400.2 亿元，同比-6.6%；归母净利润 17.5 亿元，同比-45.6%；扣非归母净利润14.7 亿元，同比-27.4%；销量方面，25Q1 实现销量25.7 万 辆，其中海外9.1 万辆。 25Q1 产品换代销量业绩阶段性承压，3 月起重磅车型密集上市拐点将至；销量层面，25Q1 公司销量 25.7 万辆，其中海外销售9.1 万台，新能源车销售6.3 万台，同比+5.7%。 财务层面，25Q1 实现营收400.2 亿元，同比-6.6%；归母净利润17.5 亿元，同比-45.6%。 盈利能力方面，25Q1 公司毛利率17.8％，同比-2.2pct；25Q1 公司期间费用率10.3%，同比-0.8pct，整体 保持稳定；净利率为4.4％，同比-3.2pct。其中，销售/管理/研发/财务费用率分别为 5.7%/2.3%/4.8%/-2.6%，同比+1.8/0.0/+0.2/-2.8pct，销售费用提升主要用于直营渠道拓展和新车上市预 热投入。由于哈弗、魏牌、坦克品牌处于产品换代期，25Q1 销量短期承压导致业绩阶段性受影响；往 后看，3 月起 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [4][13] Core Views - The company is expected to achieve record high revenue and profit in 2024, driven by a new product cycle, affordable intelligent driving features, and continuous expansion in exports [3][7] - The first quarter of 2025 showed a revenue of 40.02 billion yuan, a year-on-year decrease of 6.6%, and a net profit attributable to shareholders of 1.75 billion yuan, down 45.6% year-on-year [6][8] - The company is entering a new product cycle with multiple new models set to launch, which is anticipated to boost sales momentum starting from March 2025 [8][6] Financial Performance Summary - Revenue forecast for 2023A is 173.21 billion yuan, with a growth rate of 26% year-on-year; for 2024A, it is projected at 202.20 billion yuan, with a growth rate of 17% [4] - Net profit attributable to shareholders for 2023A is 7.02 billion yuan, with a year-on-year decrease of 15%; for 2024A, it is expected to rise to 12.69 billion yuan, an increase of 81% [4] - Earnings per share (EPS) for 2023A is 0.82 yuan, projected to increase to 1.48 yuan in 2024A [4] Sales and Market Dynamics - In Q1 2025, the company sold 257,000 vehicles, including 91,000 units sold overseas and 63,000 units of new energy vehicles, reflecting a year-on-year increase of 5.7% [6][8] - The company is focusing on expanding its market presence in regions such as Latin America, the Middle East, and Southeast Asia, alongside maintaining stable sales in Russia [8][6] Product and Innovation Strategy - The company plans to launch several new models across its five major brands, including Haval, Wey, Tank, Ora, and pickup trucks, with significant models expected in Q2 and Q3 of 2025 [8][6] - The introduction of affordable intelligent driving features in models priced below 200,000 yuan is expected to enhance competitiveness [8][6] Profitability and Valuation - The company’s gross margin for Q1 2025 was 17.8%, a decrease of 2.2 percentage points year-on-year, while the net profit margin was 4.4%, down 3.2 percentage points [6][8] - The projected P/E ratios for 2025E, 2026E, and 2027E are 14.5X, 12.6X, and 11.3X respectively, indicating a favorable valuation outlook [4][8]