Core Viewpoint - The article discusses the introduction of the "Internet Platform Pricing Behavior Rules" aimed at regulating pricing practices in the platform economy, promoting transparency, and protecting consumer rights [1][2][3] Group 1: Regulatory Framework - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the pricing behavior that platform operators and internal operators must adhere to [1] - Prohibited practices include predatory pricing, price discrimination, collusion to raise prices, price fraud, and price gouging, establishing clear boundaries for competition [1] - The rules aim to create a healthy platform ecosystem by enhancing transparency and collaboration among stakeholders [1] Group 2: Pricing Practices - The rules require platform operators to standardize their pricing practices, protect their autonomy in pricing, and publicly disclose rules related to differential pricing, dynamic pricing, and promotional activities [2] - Specific requirements include clear pricing displays, publicizing subsidy and promotional rules, and ensuring that platform operators do not impose unreasonable restrictions on internal operators' pricing [2] - The rules address common issues such as misleading pricing and excessive price competition among operators, aiming to mitigate these problems [3] Group 3: Implementation Timeline - The implementation date for the "Behavior Rules" is set for April 10, 2026, allowing time for platform operators to comply with the new regulations [3] - During the period leading up to implementation, regulatory bodies will conduct self-assessments with major platform operators to ensure adherence to the new requirements [3]

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to regulate pricing behaviors of platform operators and protect consumer rights, set to take effect on April 10, 2026 [1][2]. Group 1: Regulatory Framework - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the pricing behaviors that platform operators must adhere to, including price setting, fee collection, and subsidies [1]. - The rules are designed to address unfair pricing practices that have emerged due to the use of algorithms for dynamic pricing, ensuring transparency and fairness in the platform economy [2][3]. Group 2: Stakeholder Rights - The rules protect the rights of various stakeholders, including platform operators, internal operators, and consumers, emphasizing the importance of fair competition and consumer protection [3][4]. - The rules affirm the autonomy of platform operators in pricing while ensuring that any pricing changes are communicated transparently through contracts and orders [4]. Group 3: Consumer Protection - The "Behavior Rules" mandate clear pricing displays, including the characteristics of products and services, to safeguard consumer rights and prevent misleading promotions [5]. - Specific provisions are included to address issues like automatic renewals and hidden fees, encouraging platforms to establish mechanisms for resolving pricing disputes and ensuring product quality [5].

格隆汇12月20日｜《互联网平台价格行为规则》印发，规则指出，平台经营者、平台内经营者不得违反 《中华人民共和国价格法》第十四条第一项规定，利用平台规则、数据和算法等手段，相互串通，操纵 市场价格，损害其他经营者、消费者合法权益。 ...

Group 1 - The article emphasizes that platform operators must not violate Article 35 of the E-commerce Law of the People's Republic of China, which prohibits unreasonable restrictions on the pricing behavior of operators within the platform [1] - It outlines specific actions that are considered unreasonable, including forcing or indirectly forcing operators to lower prices or offer discounts, and imposing conditions that restrict operators' autonomy in setting prices [1] - The article notes that these restrictions do not apply to cases where a unified pricing model is implemented by the platform operator [1]