Core Insights - The report "Return to Self - 2025 Douyin Selected Trends for Young People" analyzes over 30,000 topics and popular videos from Douyin between January 2024 and February 2025, summarizing ten major lifestyle trends among young people [1][9]. Group 1: Cultural and Emotional Expression - Young people are engaging in "low-cost rebellion" to relieve stress, showcasing this through creative reinterpretations of popular characters and expressing their work-related frustrations [1][13]. - The "Cultural Physical Recovery Plan" is emerging, where young individuals seek healing through experiences like resigning to rediscover life and learning scientific knowledge on Douyin [1][46]. Group 2: Lifestyle Changes - A trend towards "low-energy" living is noted, with young people experimenting with pre-prepared meals and focusing on local markets and rural tourism, reflecting a shift towards "nearby living" [1][10]. - Young individuals are reconstructing their daily radius, emphasizing local experiences and community engagement [1][10]. Group 3: Career and Growth Paths - The exploration of "non-standard life paths" is prevalent, with young people developing side jobs and engaging in diverse careers, including public service and skill learning to achieve personal value [1][10]. Group 4: Social and Interest Dynamics - The integration of subculture into daily life is significant, with elements like cosplay and extreme sports reflecting a spirit of exploration and challenge [2][10]. - Young people are revitalizing traditional culture through innovative forms, such as Hanfu and intangible cultural heritage crafts, demonstrating a blend of modernity and tradition [2][10]. Group 5: Technology and Future Living - The "cyber generation" is adept at utilizing AI tools for various creative applications, showcasing a deep integration of technology into daily life [2][10]. - Young individuals are increasingly using platforms like Douyin for educational purposes, engaging with content that enhances their knowledge and skills [1][62].

Core Insights - The article discusses the generational differences between young people and their predecessors, highlighting a shift towards self-exploration and personal needs rather than grand narratives [1] - The theme of the report is "Returning to Self" and focuses on the trends among young people as observed on Douyin (TikTok) [1] Group 1: Trends in Young People's Behavior - Young people are moving away from traditional standards to create their own life scripts, with Douyin providing a platform for individual expression and interaction [6] - The popular topics on Douyin reflect the focal points of user interests and interactions, with rich content leading to trendsetting [7] - Young individuals are engaging in low-cost daily "rebellion," allowing themselves to explore life in a childlike manner [11] Group 2: Lifestyle Changes - There is a notable shift towards a "low-energy" lifestyle, where young people seek efficiency without sacrificing experiences, utilizing the internet for freedom [13] - Young people are reconstructing their daily living radius, embracing local culture and experiences, and challenging themselves to explore new places [15] - They are arming themselves with knowledge and skills, exploring unconventional career paths while integrating personal passions into their daily lives [17] Group 3: Technological Integration - The acceleration of technological iteration is leading to a blend of new and old practices, with young people embracing a cyber lifestyle while keeping traditional skills alive [19] - Douyin serves as a cultural hub for youth, witnessing and supporting this transformation while fostering diverse creators [20]