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理想i8测试风波:声明能止争议,法律边界仍需厘清
Guan Cha Zhe Wang· 2025-08-07 08:24
Core Viewpoint - The joint statement from Li Auto, China Automotive Technology & Research Center, and Dongfeng Liuzhou Motor aims to address the controversy surrounding the crash test of the Li Auto i8, highlighting the need for clarity in legal boundaries regarding advertising and competition [1][6]. Group 1: Joint Statement and Apologies - Li Auto and China Automotive Technology & Research Center issued apologies for the potential brand association risks caused by the dissemination of related content [1]. - Dongfeng Liuzhou Motor called for the resistance of unfair competition and adherence to legal and compliant business practices [1]. Group 2: Legal Implications - The initial video presentation by Li Auto may lead to consumer concerns regarding the safety of Dongfeng Liuzhou Motor's "Chenglong" trucks, potentially harming its reputation [2]. - The current laws on unfair competition and advertising need to be examined, particularly whether the initial video constitutes infringement or violates the Advertising Law [3][4]. Group 3: Advertising Law Violations - If the crash test parameters were not fully disclosed, it could violate the principle of advertising authenticity as per the Advertising Law, potentially leading to claims of false advertising [3][4]. - Selectively showcasing favorable footage without disclosing critical parameters may result in misleading promotion [3]. Group 4: Risk Mitigation Strategies - Li Auto should publicly disclose complete test parameters and clarify that results pertain only to specific scenarios [5]. - China Automotive Technology & Research Center could issue a written statement emphasizing that the tests were conducted per the client's requirements [5]. - Dongfeng Liuzhou Motor may consider third-party testing of its trucks to validate safety claims and guide public perception regarding non-standard tests [5]. Group 5: Industry Lessons - The incident serves as a warning for companies to ensure that promotional content is grounded in factual accuracy and to respect legal boundaries in competitive practices [6]. - Companies should strive for transparency and integrity in advertising to foster a fair competitive environment in the automotive industry [6].