转自：新华网客户端 支持单位：广州市海珠区融媒体中心 新华网海外社交媒体传播中心、新华网广东频道联合制作 新华网、新华社广东分社、新华社国际传播平台联合出品 统筹：汤丹鹭黄玫 编导：韩笑朱梦娜陈雪莹 制作：任佳嶷高姗姗吴汉章 行花街，即逛迎春花市，是岭南颇具特色的传统年俗，承载新春祈福寓意。春节临近，众多外国友人走 进广州塔下的水岸花市，体验了一把地道的广府年味。 策划：刘洪 ...

Core Viewpoint - The article highlights the cultural significance of the traditional flower market in Guangzhou, known as the "Flower Street," which symbolizes New Year blessings and attracts many foreign visitors to experience local customs during the Spring Festival [2] Group 1 - The Flower Street is a distinctive traditional custom in Lingnan, representing the essence of the Spring Festival [2] - Many foreign friends visited the flower market at the base of the Guangzhou Tower to immerse themselves in authentic Cantonese New Year festivities [2]

Core Insights - Guangzhou is experiencing a vibrant consumer atmosphere as the Spring Festival approaches, with various promotions and traditional products being highlighted in supermarkets and shopping districts [1][3] Group 1: Consumer Promotions and Activities - Guangzhou's government is issuing 50 million yuan in dining consumption vouchers and offering subsidies up to 15% for various consumer goods [3][4] - The "Year of the Horse" theme is being integrated into shopping experiences, with immersive activities and traditional elements being showcased in major shopping areas [5][10] - Various shopping centers are hosting special events, such as the "God Steed Welcomes Spring" exhibition at Taikoo Hui, which combines contemporary art with traditional cultural elements [9][10] Group 2: Supply and Demand Management - Over 1,000 supermarkets and 500 wholesale markets in Guangzhou are increasing their stock of essential goods to ensure supply during the Spring Festival, with significant quantities of vegetables, meat, and other necessities being prepared [11] - The city has a robust supply chain in place, with daily vegetable and fruit supplies expected to meet the needs of residents during the holiday [11] Group 3: Online and Offline Integration - Supermarkets are leveraging both online and offline channels to enhance consumer engagement, with promotions and discounts being offered across platforms [17][18] - Major retailers like Huarun and Yonghui are implementing strategies that include live streaming and group buying to attract consumers during the festive season [17][18]

Core Viewpoint - The article highlights a vibrant New Year celebration in Zengcheng, Guangzhou, featuring traditional cultural activities, local products, and a rich historical backdrop, aimed at promoting local heritage and tourism. Group 1: Event Overview - The event is centered around four themes: "New Year goods, New Year food, New Year customs, and New Year joy," showcasing the festive atmosphere as the Spring Festival approaches [1]. - The celebration includes a non-heritage parade, which features a unique "Pixiu" dance, a provincial-level intangible cultural heritage that has been passed down for over 300 years, particularly popular among the Hakka community [3]. Group 2: Cultural Activities - The parade features various traditional performances, including the "Pixiu," fishing lanterns, lion dances, and the Spring Cow dance, allowing attendees to interact closely with cultural inheritors [5]. - The event also serves as a cultural experience hub, with a market showcasing 18 traditional crafts, such as intricately carved olive pits and wooden dragon boats, highlighting local craftsmanship [5][8]. Group 3: Local Products and Economic Impact - The market features local agricultural products, including Zengcheng's nine-layer cake and olive fried rice cakes, providing a one-stop shopping experience for visitors and promoting local brands [8]. - The historical context of the event is emphasized, as the ancient town of Zhenguo has over 1800 years of history, revitalized through recent renovations that preserve its traditional architecture [10]. Group 4: Broader Cultural and Tourism Initiatives - Throughout the Spring Festival, Zengcheng is hosting over 50 cultural and tourism activities, including hiking, hot spring vacations, and ecological fruit picking, inviting visitors to experience authentic Cantonese New Year celebrations [12].