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吴晓敏:广东新春第一会,点燃广货新动能
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-24 14:16
21财经客户端学习经济工作室《大V聊会》,特邀广州市自媒体协会秘书长吴晓敏分享真知灼见。 依托 "广货行天下" 行动,广东正整合工业、文旅、农业等优质资源,联动各大电商平台,着力破解中 小企业渠道困境,构建公共市场基础设施,为制造业强省建设注入新动能。 广东省高质量发展大会召开,为广东新一年高质量发展吹响冲锋号。会议强调推动制造业与服务业协同 发展,为产业升级指明方向。 当前广州直播电商热度高涨、广货订单持续火爆,正是广东高质量发展在消费端、产业端的生动实践。 (文章来源:21世纪经济报道) 吴晓敏认为,"广货行天下" 并非简单的区域产业促销,而是一项系统性工程,关键在于实现从 "优质生 产" 到 "广泛认可" 的高效转化。 ...
发补贴、开展览、做活动……春节将至,广州促消马力全开
Nan Fang Du Shi Bao· 2026-02-10 11:15
Core Insights - Guangzhou is experiencing a vibrant consumer atmosphere as the Spring Festival approaches, with various promotions and traditional products being highlighted in supermarkets and shopping districts [1][3] Group 1: Consumer Promotions and Activities - Guangzhou's government is issuing 50 million yuan in dining consumption vouchers and offering subsidies up to 15% for various consumer goods [3][4] - The "Year of the Horse" theme is being integrated into shopping experiences, with immersive activities and traditional elements being showcased in major shopping areas [5][10] - Various shopping centers are hosting special events, such as the "God Steed Welcomes Spring" exhibition at Taikoo Hui, which combines contemporary art with traditional cultural elements [9][10] Group 2: Supply and Demand Management - Over 1,000 supermarkets and 500 wholesale markets in Guangzhou are increasing their stock of essential goods to ensure supply during the Spring Festival, with significant quantities of vegetables, meat, and other necessities being prepared [11] - The city has a robust supply chain in place, with daily vegetable and fruit supplies expected to meet the needs of residents during the holiday [11] Group 3: Online and Offline Integration - Supermarkets are leveraging both online and offline channels to enhance consumer engagement, with promotions and discounts being offered across platforms [17][18] - Major retailers like Huarun and Yonghui are implementing strategies that include live streaming and group buying to attract consumers during the festive season [17][18]
广东创新推介形式 向世界发出“请到广东过大年”邀约
Nan Fang Ri Bao Wang Luo Ban· 2026-02-09 09:14
在刚刚过去的周末,阳江好不热闹:线上,《2026中国文旅大联欢》新春篇推出"来阳江!过大年!"专 场直播,在长达7.5小时的节目中,六条主题线路系统呈现阳江"山海+非遗+美食+康养"的文旅魅力;线 下,阳江主会场设置的广东风物市集汇集了全省21个地市的上千种新春好物,吸引众多市民游客前来逛 展采购。 文旅为广货注入情感故事 前不久,在2026年"请到广东过大年"主会场活动中,顺德华侨城欢乐海岸PLUS化身为集"逛、赏、品、 购、娱"于一体的岭南新春嘉年华,以全新的视觉盛宴呈现传统年俗,秀出了时尚感十足的烟火气。 随着"请到广东过大年"节庆品牌的知名度逐步提升,连续五年来,广州入选携程、同程、飞猪等各大在 线旅游平台最热门的春节旅游目的地榜单,潮州、汕头、佛山、江门等地春节人气爆棚,成为国内游客 过年的首选。2025年,广东接待入境游客超9000万人次,旅游外汇收入突破2000亿元,同比分别增长 38%和54%,创历史新高。这背后,是广东从"经济高地"向"生活品质高地"的跃迁,人文魅力正转化为 实实在在的旅游吸引力。游客在"去广州逛花市""去汕头看英歌舞""去湛江吃年例"等年俗体验中,不仅 感受到广东人的热情开 ...
太好逛了!本周末,肇庆多个集市活动火热进行中
Xin Lang Cai Jing· 2026-02-08 05:06
转自:肇庆发布 这个周末, 肇庆大街小巷都好热闹! 年味拉满了! 品广货、赏山水、过大年……2月7日上午,2026"广货行天下·请到肇庆过大年"活动在肇庆端州宋城骑楼街正式启动。本次活动为期两天,融合广货展 销、非遗体验、直播带货、新春祈福等多元场景,为市民与游客呈现一场具有山水情、广府味的春节盛会。 △ 市文广旅体局供图 △ 市文广旅体局 供图 启动仪式上, 一首活力满满的粤曲歌曲串烧联唱 迅速点燃现场气氛。 高要金象山景区代表 △ 肇庆市融媒体中心记者 陈明红 摄 紧接着, 精彩的文艺节目陆续上演, 男女声合唱《同心共祝中国梦》、 笛子独奏《骏马奔驰保边疆》等节目, 传递出新春的喜悦与奋进的激情。 △ 肇庆市融媒体中心实习生 区芳婷 摄 随后, 精彩的醒狮表演将活动推向高潮, 现场欢呼声热烈。 △ 肇庆市融媒体中心实习生 区芳婷 摄 好运 来袭 △ 市文广旅体局 供图 星湖风景名胜区管理局代表、 先后推介新春特色活动, 展现肇庆全域旅游的多样魅力, 也诚邀游客在景区过大年。 据悉,今年春节期间,肇庆将继续以"年味肇庆"为主题,打造覆盖全市、持续近2个月的文旅盛宴,推出200多场文旅体活动,50多项优惠措施 ...
逛花灯、办年货:广州“千年商道”变身“广货长廊”
Xin Lang Cai Jing· 2026-02-04 14:19
本次活动融合"广货"与"花灯"两大元素,在北京路步行街南段设置了"北京路的老字号故事"老照片展, 讲述包括宝生园、广州酒家、陈李济等一批老字号"广货"的历史故事,让一场活动实现从"卖产 品"到"传文化"的跨越。 同时在广东省财政厅前、北京路泰康路口设置了两组马年主题花灯,在北京路步行街南段设置百米挂树 鱼灯,加之主街红色灯笼红火喜庆,惠福美食花街灯笼金光熠熠,北京路天河城B区"爱心树"挂树灯饰 银光闪闪,让"千年古道"沉浸于灯火璀璨、喜庆祥和的节日场景之中,为市民游客营造出"逛花灯、办 年货、赏非遗"的沉浸式体验。 中新网广州2月4日电 (记者 蔡敏婕)"广货行天下"2026年北京路花灯年货节4日在广州北京路步行街启 幕。"千年商道"变身"广货长廊",激活北京路商圈春节消费活力。 广州市越秀区是"广府文化发源地、千年商都核心",北京路自古便是广货汇聚、商贾云集之地。 下"2026年北京路花灯年货节启幕。中新网记者 蔡敏婕 摄 "广货行天 自今年以来,北京路步行街已举办"岭南律动粤潮生活嘉年华""首届地理标志产品嘉年华""广府腊味手 信节"等近10场"广货"主题促消费活动,涵盖非遗、腊味、地标产品、帮扶农产品等 ...
“广货伴我行”征稿
Xin Lang Cai Jing· 2026-02-02 00:29
Group 1 - The "Guanghuo Ban Wo Xing" theme article collection is open to students, encouraging them to share touching stories related to Guangdong-produced goods [1] - The "Guanghuo" category includes a wide range of products such as clothing, home appliances, food, and agricultural products from Guangdong [1] - Submissions should be within 3000 words and can be in any literary form [1] Group 2 - Submissions should be sent to the specified email address with the title "Guanghuo Ban Wo Xing" [2] - Authors are required to include their school and class information in the submission [2]
经济持续保持韧劲 寻找到更多增长极 大湾区融合无间
Nan Fang Du Shi Bao· 2026-01-29 23:11
2026年1月1日,广州东部公铁联运枢纽发出粤港澳大湾区2026年首列中欧班列。 南都记者 黎湛均 摄 港珠澳大桥桥头等待北上的车辆。 新华社发 "十五五"时期是我国基本实现社会主义现代化夯实基础、全面发力的关键时期,也是广东增创新优势、 实现新突破的紧要时期。 1月29日,广东省第十四届人民代表大会第五次会议通过关于广东省国民经济和社会发展第十五个五年 规划纲要的决议(以下简称:广东"十五五"规划纲要)。下一个五年,广东如何跑好关键一程?读懂这份沉 甸甸的"施工图",就读懂了"再造一个新广东"的未来。 "十五五"关键一程,广东要回答什么命题? "十四五"期间,广东连续迈过3个万亿级大关,经济总量来到14.58万亿元,已连续37年位列全国第一。 这五年里,广东的发展历程极不寻常、极不平凡,但走过的每一步都扎扎实实,也很不容易。 下一个五年,广东怎么干,能不能继续发挥主力军火车头的作用,关系到中国式现代化的战略全局。一 方面,作为"大块头",广东要继续挑起全国经济稳的大梁;另一方面,作为"优等生",广东还要为其他 省份提供现代化建设的解题思路。未来五年,广东要重点回答好几道命题—— 经济能否持续保持韧劲 作为改 ...
从广东“十五五”规划,看未来五年如何“再造一个新广东”
Nan Fang Du Shi Bao· 2026-01-29 15:01
"十五五"时期是我国基本实现社会主义现代化夯实基础、全面发力的关键时期,也是广东增创新优势、 实现新突破的紧要时期。 1月29日,广东省第十四届人民代表大会第五次会议通过关于广东省国民经济和社会发展第十五个五年 规划纲要的决议(以下简称:广东"十五五"规划纲要)。下一个五年,广东如何跑好关键一程?读懂这 份沉甸甸的"施工图",就读懂了"再造一个新广东"的未来。 "十五五"关键一程 广东要回答什么命题? "十四五"期间,广东连续迈过3个万亿级大关,经济总量来到14.58万亿元,已连续37年位列全国第一。 这五年里,广东的发展历程极不寻常、极不平凡,但走过的每一步都扎扎实实,也很不容易。 下一个五年,广东怎么干,能不能继续发挥主力军火车头的作用,关系到中国式现代化的战略全局。一 方面,作为"大块头",广东要继续挑起全国经济稳的大梁;另一方面,作为"优等生",广东还要为其他 省份提供现代化建设的解题思路。未来五年,广东要重点回答好几道命题—— 第一道,是经济能否持续保持韧劲的命题。 作为改革开放依靠"三来一补"起家的广东,外贸进出口规模已连续40年居全国首位。但从另外一个面向 来看,广东经济的外向度也很高。这意味着 ...
“广货行天下”广州春季行动发布:5000万元消费券 邀你畅享广州味
Guang Zhou Ri Bao· 2026-01-29 02:00
Core Viewpoint - The "Guangdong Goods Going Global" initiative aims to enhance local consumption, deepen national market penetration, and expand global reach, showcasing Guangdong's economic vitality and industrial strength through various promotional activities during the Spring Festival [1][2]. Group 1: Local Consumption Initiatives - Guangzhou will distribute 50 million yuan in government dining consumption vouchers to stimulate holiday spending [1][2]. - The "Guangzhou Goods Going Global" action will create a vibrant consumer ecosystem, featuring local culinary experiences and discounts through partnerships with financial institutions and platforms like Meituan and Douyin [2][3]. Group 2: National and Global Market Expansion - The initiative includes a dual approach of online and offline strategies to build a comprehensive distribution network for Guangdong goods across the nation [2]. - Online events like the New Year Goods Festival will promote Guangdong products nationwide, while trade fairs and cross-border e-commerce will facilitate global outreach [2]. Group 3: Cultural and Technological Integration - Guangzhou will introduce immersive tech-driven cultural tourism projects during the Spring Festival, blending technology with traditional cultural experiences [4]. - The "Cyber Lantern Festival" will utilize advanced technologies to enhance the traditional lantern display, promoting Guangdong's cultural heritage [4][5]. Group 4: Special Events and Promotions - The city will host specialized promotional events focusing on clothing, food, and automotive sectors to further enhance the "Guangdong Goods" brand [7]. - The "Guangdong Year Flower" campaign will feature both online and offline activities, including a comprehensive guide for purchasing flowers and local agricultural products [9].
广货+文旅!蒙曼助阵、GMV4.17亿引爆广东新春消费
Sou Hu Cai Jing· 2026-01-28 16:39
Core Viewpoint - The Guangdong Provincial Department of Culture and Tourism, in collaboration with various partners, launched the "Guangdong Goods Going Global" Spring Action, featuring the "Bay Area Shopping Carnival" to promote local products and tourism through innovative formats like live streaming and immersive experiences [1][3]. Group 1: Event Overview - The event "Guangdong Goods Going Global, Come to Guangdong for the New Year - Bay Area Shopping Carnival" aims to integrate cultural tourism with e-commerce [1][3]. - The live streaming sales project will run from December 14, 2025, to January 26, 2026, with 20,292 registered merchants and 170,000 products [3][4]. - The total number of user payment orders reached 2.847 million, generating a Gross Merchandise Volume (GMV) of 417 million [3][4]. Group 2: Launch Ceremony - The launch ceremony took place on January 25 at Haixinsha in Guangzhou, featuring cultural scholar Meng Man, who expressed the sentiment of "Come to Guangdong for the New Year" through poetry [4][10]. - The event included partnerships with Guangdong Post, Vipshop, Lingnan Group, China Mobile, and others, showcasing seven themed market categories such as rural beauty, Lingnan flavors, and outdoor leisure [4][10]. - The ceremony was broadcasted live across multiple platforms, accumulating over 1.149 million views [1][9].