Core Insights - The WeChat Mini Games team announced significant user engagement metrics, with IAP (In-App Purchase) mini games reaching 300 million monthly active users and IAA (In-App Advertising) mini games reaching 400 million monthly active users [1] Group 1: User Engagement - IAP mini games have achieved 300 million monthly active users [1] - IAA mini games have reached 400 million monthly active users [1] Group 2: Financial Incentives and Growth - In 2026, the incentive cap for new IAP games will be increased to 4 million yuan [1] - The platform will integrate Apple's IAP payment capabilities on iOS to encourage long-term operation of quality content within the mini game ecosystem [1] - By 2025, nearly 70 games are expected to achieve over 1 million daily active users, and over 300 games are projected to generate more than 10 million yuan in quarterly revenue [1]

腾讯已与苹果达成一项协议，该协议规定苹果将处理支付，并从微信小游戏和应用内的购买中抽取15%的分成。两位科技巨头之间谈判已超过一年。苹果此前一直要求腾讯堵上被应用开发者将用户引导至外部支付系统的漏洞，从而规避30%的“苹果税”。近年来，苹果在多个司法管辖区采取了措施，要么降低30%的应用内购费用，允许订阅等项目的豁免，要么向替代支付处理服务开放设备。外汇交易员 (@myfxtrader):据彭博社消息，苹果据悉就中国市场的应用内购问题向腾讯与字节跳动施压，要求填补漏洞。目前腾讯与字节跳动的应用内开发者利用漏洞将用户引向外部支付系统，从而规避30%的“苹果税”。知情人士称，苹果在今年5月与6月分别警告微信与抖音，拒绝新版本在App Store上上架，除非修补漏洞。 ...