Core Insights - The Chinese health consumption market is undergoing a significant structural transformation, with consumers shifting from a traditional "seek medical help only when sick" approach to proactive health management throughout their life cycle [1] - This shift is driven by increased public health risk awareness, enhanced consumer health cognition, and factors such as digital technology proliferation, policy guidance, and demographic changes [1] - Companies in the health consumption sector must quickly identify and address the pain points faced by Chinese consumers in proactive health management, which requires keen insight and systematic innovation [1] Industry Trends - Bayer's Health Consumer Division is breaking away from the conventional "global formula introduction" and "mature model replication" strategies, focusing instead on localized solutions that meet the unique demands of Chinese consumers [2] - In 2025, Bayer launched innovative health solutions tailored to local needs, enhancing its product portfolio and contributing to the high-quality development of the Chinese health consumption market [2] Health Issues Addressed - Allergic rhinitis is a growing public health issue in China, with self-reported cases increasing by nearly 100 million from 2005 to 2011 [5] - The prevalence of allergic rhinitis among children rose from 14.81% (2001-2011) to 19.75% (2012-2021), indicating a concerning trend [5] - Bayer is focusing on allergic conditions, launching new products like the mometasone nasal spray in 2025 to better meet the needs of patients [5] Product Innovations - Bayer introduced the Daxin® lactulose oral solution in collaboration with JD Health to address chronic constipation, which affects approximately 140 million adults in China [6][7] - The company also launched the upgraded Bepanthen B5 cream for babies, designed to protect sensitive skin, showcasing a shift from global formulas to products specifically developed for Chinese consumers [7] Collaborative Innovation - Bayer is establishing a "co-creation platform" to foster open innovation, moving away from traditional closed R&D models [10] - The Bayer China Innovation Cooperation Center, launched in October 2024, aims to integrate local research with global resources to accelerate the transformation of scientific advancements into consumer health solutions [10][12] Market Strategy - Bayer's strategy has evolved from merely importing foreign products to co-creating solutions based on Chinese consumer needs, as seen in products like One A Day fish oil and Alevin children's calcium [13] - The company emphasizes a proactive approach to health management, focusing on prevention and scientific intervention rather than just treatment [14] Global Impact - Bayer's innovations in China are not only enhancing local health management but are also being recognized globally, with successful products entering the Asia-Pacific market and beyond [17][18] - The company's commitment to leveraging local insights for global competitiveness highlights China's role as a source of innovation in the health consumption sector [18][19]

Company Overview - Shanghai Fosun Pharmaceutical (Group) Co., Ltd. is a global healthcare industry group established in 1994, focusing on pharmaceuticals, medical devices, diagnostics, and healthcare services [1] - The company operates in major markets including the US, Europe, Africa, India, and Southeast Asia, with a strong emphasis on innovative drug development in oncology and immunology [1] Innovation and Product Development - Fosun Pharmaceutical employs an open innovation model through self-research, collaboration, licensing, and industrial investment, leading to the launch of innovative products in hematological malignancies, breast cancer, and lung cancer [2] - The company has introduced China's first biosimilar drug Hanlikang®, the first domestic trastuzumab biosimilar Hanquyou®, and the world's first approved anti-PD-1 monoclonal antibody for first-line treatment of small cell lung cancer, Hanshuang® [2] - As of July 2025, Fosun has five rare disease drugs on the market and ten additional indications under research, with its innovative drug Fumainin® approved for dual indications in May 2025 [2] Market Localization and Accessibility - Fosun Pharmaceutical aims to localize international technologies and products in China, enhancing the accessibility of quality medical resources [3] - The company's subsidiary, Fosun Kite, launched the first CAR-T cell therapy product Yikaida®, which is the first CAR-T therapy approved in China, benefiting over 800 lymphoma patients by the end of 2024 [3] - The first domestically produced Da Vinci surgical system was launched in October 2023, making China the only global production base outside the US, with over 670,000 patients treated by the Da Vinci surgical robot by the end of 2024 [3] Global Health Initiatives - Fosun Pharmaceutical is committed to improving the accessibility of medicines in developing countries, particularly in combating malaria in sub-Saharan Africa, where malaria claims a life every minute [4] - The company has developed artesunate for injection, a first-line treatment for severe malaria recommended by WHO, saving over 80 million patients by the end of 2024 [4] - The completion of the first phase of the Côte d'Ivoire park in May 2025 enhances the affordability and accessibility of pharmaceutical products in the region [4]

传闻已久的资生堂医美品牌终于"揭开面纱"！ 2 0 2 5 年 4 月 2 2 日 ， 资 生 堂 中 国 官 宣 旗 下 全 新 医 美 专 研 品 牌 「 律 曜 RQ PYOLOGY 」 （ 以 下 简 称：「律曜」）于上海首发。这是资生堂集团1 5 3年发展史上首个"专为亚洲肌打造"的高端术 研科技美肤品牌，最大的亮点是 以"械妆连用"的产品组合提供医美全周期的护理方案 ，集结 众多独家科技以实现"全面之美"。 对于新品牌的上市，资生堂中国及旅游零售CEO梅津利信表示：" 作为百年东方美先行者，资 生堂中国坚持'双管齐下'的创新战略，引入集团创新的同时，不断加码本土科研投资，把握新 兴的市场机遇。此次发布的律曜品牌将聚焦高端专业医美机构，通过高功效的械妆产品以及优 质的服务体验，为亚洲肌肤提供更安全、高效、精准的全周期美肤解决方案。 " 表面看，「律曜」的上市，意味着资生堂医美战略在中国迎来里程碑式的进展，这家百年老店 有望抓住大热的医美场景机遇迎来一波业务增长。但《FBe a u t y未来迹》研究发现，这一品牌 不仅在研发底层逻辑上有着超前的洞察和系统的解法，更是资生堂集团"成为个人美肤健康公 司 ...