多场景K歌系统行业 丨研究报告 摘要： 行业发展环境 经济层面：国内宏观经济稳增及消费能力提升，稳固了文娱消费根基；国民人均收支同步增长，尤其是消费 结构中文教消费规模攀升，也有助于释放大众娱乐消费潜力。 社会层面：音乐产业规模稳步复苏，从供给端为多场景K歌系统行业提供了丰富的内容储备与发展 动能；网 络K歌凸显的用户粘性以及K歌娱乐多维健康价值，为行业注入了持续的社 会消费活力。 技术层面：国内头部K歌系统商不断加码研发投入，专利布局向智能化延伸；同时K歌系统技术实现跨越式 迭代升级，AI已可全流程赋能K歌娱乐体验，成为驱动行业突破发展的"核心引擎"。 政策层面：文旅部、中娱协、音集协三方协同发力，构筑"内容+版权"双防线；曲库版权上，国内K歌场景 已确立"二合一"版权许可机制，保障曲库版权流转和使用合法合规。 行业发展现状 中国K歌系统行业正处于生态融合期，从初始封闭娱乐场景演进至全域开放生态。并且已形成以K歌系统商 为核心的结构清晰、涵盖多类参与者的完整产业生态。 2024年中国K歌系统行业市场规模达14.5亿元，受益于车载、户外等多场景业务拓展驱动，预计未来几年里 继续维持较高增速，2028年将突破3 ...

Industry Development Environment - The macroeconomic stability and rising consumer spending in China have solidified the foundation for entertainment consumption, with GDP increasing from 70.3 trillion yuan to 134.9 trillion yuan from 2015 to 2024, and per capita disposable income rising from 22,000 yuan to 41,000 yuan, a 100% increase [9][11] - The music industry has shown steady recovery, with its total scale increasing from 301.8 billion yuan to 492.9 billion yuan during the same period, providing a rich content reserve for the karaoke system industry [17] - Leading karaoke system companies are increasing R&D investments, with an average of over 100 patent applications per year from 2015 to 2024, marking a shift towards intelligent technology [22] - The "two-in-one" copyright licensing mechanism has been established, ensuring legal compliance in the use of song libraries [26][29] Industry Development Status - The karaoke system industry in China is in an ecological integration phase, evolving from a closed entertainment scene to an open ecosystem, with a market size projected to reach 1.45 billion yuan in 2024 and exceed 3 billion yuan by 2028 [2] - Traditional commercial entertainment is declining, while home, in-car, and outdoor entertainment are rapidly rising, with in-car and outdoor segments expected to become the main growth drivers [2] Industry Development Trends - The industry is transitioning from hardware dependence to cloud-network integration, enabling light asset operations [3] - The deep integration of digitalization and AI is transforming operational intelligence, immersive experiences, and data-driven decision-making [4][66] - The shift from traditional closed operations to open scene-based services is creating a comprehensive karaoke entertainment coverage [5][69] Industry Structure and Competition - The karaoke system industry has a clear structure with various participants, including content providers, hardware manufacturers, and service providers [33] - The industry faces three barriers to entry: qualification, technology, and ecosystem, which collectively raise the entry threshold [36] - Competition is driven by policy, market demand, technology, and maturity, shaping the industry's differentiated competitiveness [39] Business Model and Market Size - The industry has developed a four-wheel-driven business model, including basic hardware sales, content licensing, operational maintenance, and value-added services [42] - The market size is expected to grow steadily, reaching 1.45 billion yuan in 2024, with significant contributions from in-car and outdoor entertainment segments [45][57][59] Segment Analysis - The commercial entertainment segment is recovering slowly, with a projected size of 690 million yuan by 2028, while the in-car segment is experiencing explosive growth, expected to reach 1.1 billion yuan by 2028 [55][57] - The outdoor entertainment segment is rapidly rising, projected to reach 580 million yuan by 2028, driven by new leisure lifestyles [59] - The home entertainment segment is steadily growing, expected to reach 640 million yuan by 2028, supported by increasing consumer willingness to pay for quality content and services [61] Future Outlook - The karaoke system industry is expected to continue evolving towards intelligent, ecological, and refined directions, driven by technological advancements and changing consumer preferences [66][69]

Industry Development Environment - The macroeconomic environment in China is stable, with GDP increasing from 70.3 trillion yuan to 134.9 trillion yuan from 2015 to 2024, and per capita disposable income rising from 22,000 yuan to 41,000 yuan, indicating a 100% increase in consumer spending power [8][11] - The music industry in China has shown steady recovery, with its total scale growing from 301.8 billion yuan to 492.9 billion yuan during the same period, maintaining an average annual growth rate of over 5% [20] - The K-song system industry benefits from high user engagement and health value, with 100 million monthly active devices and an average usage time of 26.5 minutes per device per day, enhancing social consumption vitality [23] Industry Development Status - The K-song system industry in China is transitioning to an open ecological model, with a market size projected to reach 1.45 billion yuan in 2024 and expected to exceed 3 billion yuan by 2028, driven by the expansion of multi-scenario businesses [2][51] - The industry is experiencing a structural shift, with traditional commercial entertainment declining while home, in-car, and outdoor entertainment rapidly rise, particularly in-car and outdoor segments expected to become the main growth drivers [2][61] Industry Development Trends - The industry is shifting from hardware dependence to cloud-network integration, enabling light-asset operations and driving industrial upgrades [3][78] - The integration of digitalization and AI is providing new growth opportunities through intelligent operations, immersive experiences, and data-driven decision-making [81] Research Object Description - The multi-scenario K-song system industry, derived from traditional karaoke video-on-demand services, focuses on providing a comprehensive entertainment experience across various settings, including commercial, in-car, outdoor, and home entertainment [4] Regulatory Environment - The K-song system industry is regulated by a tripartite collaboration among the Ministry of Culture and Tourism, the China Cultural Entertainment Industry Association, and the China Audio-Video Copyright Association, ensuring content safety and copyright compliance [32][34] - The "two-in-one" copyright licensing mechanism has been established to streamline copyright management and ensure legal compliance in the K-song scene [35] Market Size and Growth - The K-song system industry is projected to reach a market size of 1.45 billion yuan in 2024, with expectations to surpass 3 billion yuan by 2028, driven by the expansion of multi-scenario businesses and the integration of AI and AR/VR technologies [51][66] - Revenue from software and hardware services is expected to reach 960 million yuan in 2024, while paid value-added services are projected to grow to 440 million yuan, indicating a robust growth trajectory [55] Segment Analysis - The commercial entertainment segment is recovering slowly, with a projected business scale of 690 million yuan by 2028, while the in-car entertainment segment is experiencing explosive growth, expected to reach 1.1 billion yuan by 2028 [64][66] - The outdoor entertainment segment is also rapidly rising, with a projected business scale of 580 million yuan by 2028, driven by new leisure activities and the integration of K-song systems into outdoor settings [71][73]

Core Viewpoint - The multi-scenario karaoke system industry in China is experiencing robust growth driven by macroeconomic stability, rising consumer spending, technological advancements, and supportive policies, leading to a projected market size of 14.5 billion yuan in 2024 and over 30 billion yuan by 2028 [1][2][45]. Industry Development Environment - Economic Factors: The macroeconomic growth from 70.3 trillion yuan in 2015 to 134.9 trillion yuan in 2024, alongside a 100% increase in per capita disposable income, has solidified the foundation for entertainment consumption [9][11]. - Social Factors: The music industry has shown steady recovery, with its total scale increasing from 301.8 billion yuan to 492.9 billion yuan from 2015 to 2024, enhancing the content supply for the karaoke industry [17][20]. - Technological Factors: Leading karaoke system providers are increasing R&D investments, with over 100 patent applications annually from 2015 to 2024, focusing on AI and smart technologies [22][24]. - Policy Factors: The establishment of a "dual protection" mechanism for content and copyright by the Ministry of Culture and Tourism, along with industry associations, ensures legal compliance in the karaoke scene [26][29]. Industry Development Status - The karaoke system industry is transitioning from a closed entertainment model to an open ecosystem, with a market size expected to reach 14.5 billion yuan in 2024 and surpass 30 billion yuan by 2028, driven by the expansion of in-car and outdoor scenarios [2][45]. - The industry is witnessing a structural shift, with traditional commercial entertainment declining while home, in-car, and outdoor entertainment rapidly rise, particularly in the in-car and outdoor segments [2][53]. Industry Development Trends - The industry is shifting from hardware dependence to cloud-network integration, enabling light asset operations and enhancing flexibility [3][63]. - The deep integration of digitalization and AI is driving intelligent operations, immersive experiences, and data-driven decision-making [4][66]. - The transition from traditional closed operations to open scenario-based services is creating a comprehensive karaoke entertainment landscape [5][69]. Industry Structure and Participants - The karaoke system industry features a clear structure with various participants, including upstream content providers, midstream system providers, and downstream consumers across multiple scenarios [33][36]. Market Size and Growth Drivers - The karaoke system market is projected to grow steadily, with a market size of 14.5 billion yuan in 2024, driven by the expansion of multi-scenario businesses and the increasing willingness of users to pay for services [45][48]. - The revenue from software and hardware services is expected to reach 9.6 billion yuan in 2024, while paid value-added services are projected to grow to 4.4 billion yuan, indicating a sustainable growth trajectory [48][50]. Segment Analysis - The traditional commercial entertainment segment is recovering slowly, while the in-car segment is experiencing explosive growth, with a projected increase from 0.5 billion yuan in 2021 to 11.0 billion yuan by 2028 [55][57]. - The outdoor karaoke segment is also rapidly emerging, with expected growth from 1.1 billion yuan in 2019 to 5.8 billion yuan by 2028, driven by new leisure activities [59]. - The home karaoke segment is anticipated to grow steadily, from 0.6 billion yuan in 2019 to 6.4 billion yuan by 2028, supported by the increasing popularity of smart home devices [61]. Conclusion - The multi-scenario karaoke system industry in China is poised for significant growth, driven by economic stability, technological advancements, and evolving consumer preferences, marking a transition towards a more integrated and immersive entertainment experience [1][2][66].