多场景K歌系统行业 丨研究报告 摘要： 技术层面：国内头部K歌系统商不断加码研发投入，专利布局向智能化延伸；同时K歌系统技术实现跨越式 迭代升级，AI已可全流程赋能K歌娱乐体验，成为驱动行业突破发展的"核心引擎"。 政策层面：文旅部、中娱协、音集协三方协同发力，构筑"内容+版权"双防线；曲库版权上，国内K歌场景 已确立"二合一"版权许可机制，保障曲库版权流转和使用合法合规。 行业发展现状 中国K歌系统行业正处于生态融合期，从初始封闭娱乐场景演进至全域开放生态。并且已形成以K歌系统商 为核心的结构清晰、涵盖多类参与者的完整产业生态。 2024年中国K歌系统行业市场规模达14.5亿元，受益于车载、户外等多场景业务拓展驱动，预计未来几年里 继续维持较高增速，2028年将突破30亿元，增长态势稳健。 行业发展环境 经济层面：国内宏观经济稳增及消费能力提升，稳固了文娱消费根基；国民人均收支同步增长，尤其是消费 结构中文教消费规模攀升，也有助于释放大众娱乐消费潜力。 社会层面：音乐产业规模稳步复苏，从供给端为多场景K歌系统行业提供了丰富的内容储备与发展 动能；网 络K歌凸显的用户粘性以及K歌娱乐多维健康价值，为行业注入了 ...

多场景K歌系统行业 丨研究报告 摘要： 行业发展环境 经济层面：国内宏观经济稳增及消费能力提升，稳固了文娱消费根基；国民人均收支同步增长，尤其是消费 结构中文教消费规模攀升，也有助于释放大众娱乐消费潜力。 社会层面：音乐产业规模稳步复苏，从供给端为多场景K歌系统行业提供了丰富的内容储备与发展 动能；网 络K歌凸显的用户粘性以及K歌娱乐多维健康价值，为行业注入了持续的社 会消费活力。 技术层面：国内头部K歌系统商不断加码研发投入，专利布局向智能化延伸；同时K歌系统技术实现跨越式 迭代升级，AI已可全流程赋能K歌娱乐体验，成为驱动行业突破发展的"核心引擎"。 政策层面：文旅部、中娱协、音集协三方协同发力，构筑"内容+版权"双防线；曲库版权上，国内K歌场景 已确立"二合一"版权许可机制，保障曲库版权流转和使用合法合规。 行业发展现状 中国K歌系统行业正处于生态融合期，从初始封闭娱乐场景演进至全域开放生态。并且已形成以K歌系统商 为核心的结构清晰、涵盖多类参与者的完整产业生态。 2024年中国K歌系统行业市场规模达14.5亿元，受益于车载、户外等多场景业务拓展驱动，预计未来几年里 继续维持较高增速，2028年将突破3 ...

Industry Development Environment - The macroeconomic environment in China is stable, with GDP increasing from 70.3 trillion yuan to 134.9 trillion yuan from 2015 to 2024, and per capita disposable income rising from 22,000 yuan to 41,000 yuan, indicating a 100% increase in consumer spending power [8][11] - The music industry in China has shown steady recovery, with its total scale growing from 301.8 billion yuan to 492.9 billion yuan during the same period, maintaining an average annual growth rate of over 5% [20] - The K-song system industry benefits from high user engagement and health value, with 100 million monthly active devices and an average usage time of 26.5 minutes per device per day, enhancing social consumption vitality [23] Industry Development Status - The K-song system industry in China is transitioning to an open ecological model, with a market size projected to reach 1.45 billion yuan in 2024 and expected to exceed 3 billion yuan by 2028, driven by the expansion of multi-scenario businesses [2][51] - The industry is experiencing a structural shift, with traditional commercial entertainment declining while home, in-car, and outdoor entertainment rapidly rise, particularly in-car and outdoor segments expected to become the main growth drivers [2][61] Industry Development Trends - The industry is shifting from hardware dependence to cloud-network integration, enabling light-asset operations and driving industrial upgrades [3][78] - The integration of digitalization and AI is providing new growth opportunities through intelligent operations, immersive experiences, and data-driven decision-making [81] Research Object Description - The multi-scenario K-song system industry, derived from traditional karaoke video-on-demand services, focuses on providing a comprehensive entertainment experience across various settings, including commercial, in-car, outdoor, and home entertainment [4] Regulatory Environment - The K-song system industry is regulated by a tripartite collaboration among the Ministry of Culture and Tourism, the China Cultural Entertainment Industry Association, and the China Audio-Video Copyright Association, ensuring content safety and copyright compliance [32][34] - The "two-in-one" copyright licensing mechanism has been established to streamline copyright management and ensure legal compliance in the K-song scene [35] Market Size and Growth - The K-song system industry is projected to reach a market size of 1.45 billion yuan in 2024, with expectations to surpass 3 billion yuan by 2028, driven by the expansion of multi-scenario businesses and the integration of AI and AR/VR technologies [51][66] - Revenue from software and hardware services is expected to reach 960 million yuan in 2024, while paid value-added services are projected to grow to 440 million yuan, indicating a robust growth trajectory [55] Segment Analysis - The commercial entertainment segment is recovering slowly, with a projected business scale of 690 million yuan by 2028, while the in-car entertainment segment is experiencing explosive growth, expected to reach 1.1 billion yuan by 2028 [64][66] - The outdoor entertainment segment is also rapidly rising, with a projected business scale of 580 million yuan by 2028, driven by new leisure activities and the integration of K-song systems into outdoor settings [71][73]