Group 1: Autumn Tourism in Inner Mongolia - The autumn season in Inner Mongolia's Daxing'anling region is attracting a significant influx of tourists, particularly in the town of Moerdaoga, which is experiencing a peak in autumn tourism [1][3] - The average daily visitor count in Moerdaoga has exceeded 6,000, with expectations for this tourism peak to continue through the National Day holiday [4] Group 2: Film and Tourism Integration in Zhejiang - The integration of film and tourism in Zhejiang is creating new consumer dynamics, with various "movie+" activities enhancing the tourism experience [5][7] - A recent event in Hangzhou featured a film-themed lifestyle exhibition, allowing visitors to engage with movie-related activities and purchase themed products [5] - The "movie+" consumption model has attracted over one million participants, generating more than 500 million yuan in tourism-related spending [9] Group 3: Agricultural Tourism in Dazhou, Sichuan - The "Gan Village" event in Dazhou's Dazhu County is a vibrant celebration of the harvest, featuring local products and traditional food [10][12] - The event includes various engaging activities, such as a farmers' sports day, which enhances community participation and local culture [12] - From January to September 2025, Dazhu County's total tourism revenue reached approximately 4.43 billion yuan, with nearly 2 billion yuan coming from agricultural tourism integration [15]

Core Insights - The tourism industry is experiencing a surge in demand as the Mid-Autumn and National Day holidays approach, with hotel bookings for popular autumn destinations increasing by over 30% year-on-year [1] - The integration of film and tourism is becoming a new marketing strategy, with significant increases in tourist orders and ticket sales linked to popular films and series [2][3] - The challenge remains in converting the temporary influx of tourists driven by films into sustained visitor engagement and repeat visits [6][7] Group 1: Tourism Demand and Trends - Hotel bookings for popular autumn destinations have seen a year-on-year increase of over 30% as of mid-September [1] - The search volume for themes like "autumn viewing" and "red leaves" has doubled compared to previous periods, indicating a shift in tourist preferences towards experiences rather than destinations [1] - The impact of popular media, such as the series "My Alatai," has significantly boosted interest in specific regions, with a 323% increase in search volume for "Xinjiang" [2][8] Group 2: Film and Tourism Integration - The "film + tourism" model is emerging as a powerful marketing tool, with examples like "Go Where the Wind Blows" leading to a 126% increase in tourism orders for Dali [2][3] - A report indicates that 24.5% of tourists are inspired to visit filming locations after watching related media, highlighting the effectiveness of this strategy [3] - The proactive collaboration between film productions and local tourism departments, as seen with "My Alatai," has resulted in a 200% increase in hotel bookings in Alatai [8] Group 3: Challenges in Sustaining Tourism Growth - Despite initial spikes in visitor numbers, many locations struggle to maintain interest post-film release, with some experiencing a 60% drop in visitors within three months [6] - The low repeat visit rate for locations featured in films indicates a need for better strategies to convert transient visitors into loyal customers [6][7] - Issues such as inadequate infrastructure and service quality often lead to negative experiences for tourists, which can hinder long-term growth [7] Group 4: Future Directions and Policy Support - The Chinese government is promoting the integration of film and tourism through various policies aimed at enhancing cultural and tourism consumption [9][10] - Companies are encouraged to develop derivative products and leverage new media to strengthen the film-tourism connection [10] - The industry is still in the early stages of fully realizing the potential of film and tourism synergy, necessitating further development and strategic planning [9]