流量变留量
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【甘快看】甘肃庆阳:统战聚力"新农活"流量变留量激活乡村新动能
Xin Lang Cai Jing· 2025-12-21 11:27
中新网兰州12月20日电 (侯志雄 闫姣)隆冬时节,甘肃庆阳黄土塬上寒意正浓,但乡村直播间里热度不 减。西峰区董志镇崔沟村主播秦园元举着手机推介说:"自然成熟的庆阳苹果,一口甜脆爆汁!"千余名 观众瞬间涌入,订单提示音此起彼伏。这样的场景,在庆阳已从偶发变为常态。 从果园到农庄,从民居到红色场馆,手机成了新农具,直播成了新农活。更深层的转变在于:那些曾经 单打独斗的"网络自由人",正通过统战部门的积极引导,汇聚成助力家乡发展的"统战力量"。 缘起:数字浪潮下的统战新课题 庆阳,这片红色革命老区,借力"东数西算"国家枢纽节点建设,迎来数字新机遇。大数据中心不仅带来 技术红利,更孕育出2000多名活跃的本土网络人士;仅环县,458名网红的粉丝总量就突破4000万。这 些扎根乡土的"流量主角",以镜头记录农事风情,以直播推广特产文化,成为连接乡村与市场的新纽 带。 2024年11月11日,庆阳市委常委、市委统战部部长张希岳(左二)出席2024年"同心杯·我为家乡代言"电商 直播大赛并调研网络统战工作。(资料图)受访者供图 "互联网是年轻人的主阵地,但如何让'网络自由人'转变为'社会责任人',将流量转化为农文旅发展动 ...
皖南小城美食“出圈”引“流量” 全城“宠客”守护文旅“留量”
Yang Shi Wang· 2025-12-04 02:10
Core Insights - The article highlights the surge in tourism in Guangde City, located at the intersection of Anhui, Zhejiang, and Jiangsu provinces, with over 573,500 visitors in the past week, marking a year-on-year increase of 33.65% [9][10][20] - The popularity of the "Guangde Three-piece Set" (stew pot, milk tea, and peach crisp) has attracted many visitors, particularly from the Yangtze River Delta region, due to its affordability compared to larger cities [14][16][23] Tourism Surge - Guangde City has seen a significant influx of tourists, with over 500,000 visitors in just one week, driven by the appeal of local delicacies [9][10] - The "Guangde Three-piece Set" has become a social media sensation, with the related topic garnering 1.15 billion views online [9][18] Local Cuisine and Experience - The local food scene, particularly the stewed pot, has become a major draw, with restaurants experiencing long queues of out-of-town visitors [4][6] - The combination of the three items caters to various consumer needs, from dining to social sharing, enhancing the overall experience [18] Geographic Advantage - Guangde's strategic location as the geometric center of the Yangtze River Delta makes it easily accessible for tourists from nearby cities, with travel times of about two hours by car or one hour by high-speed train [12][10] Visitor Retention Strategies - To convert the influx of visitors into long-term tourism growth, Guangde has implemented several initiatives, including free parking and dedicated bus services connecting major attractions [20][21] - The local government is also promoting unique experiences and products that can only be found in Guangde, aiming to sustain interest beyond the initial surge [23]
从网红爆款到深度奔赴,青岛激活山海文旅潜能
Qi Lu Wan Bao Wang· 2025-10-24 05:51
Core Insights - Qingdao is leveraging its unique cultural and natural resources to enhance its tourism appeal, showcasing a blend of scenic beauty and urban charm [1][2][3] Group 1: Tourism Growth and Popularity - Qingdao has become a "traffic hotspot" with various Instagram-worthy locations attracting tourists, such as the "Red Wall" and "Lonely Tree" [2][3] - The city has seen a significant increase in marine tourism, with 2.15 million visitors in July and August 2023, marking a 60.7% year-on-year growth [4] - The introduction of new marine tourism routes and events, such as the "Sea Beer Festival," has contributed to a vibrant summer tourism experience [4][5] Group 2: Cultural and Entertainment Initiatives - Qingdao is enhancing its cultural offerings with immersive performances like "Dreaming of the Sea" and "Xu Fu Legend," which utilize advanced technology for an engaging experience [6] - The city is focusing on developing a "ticket economy," allowing visitors to enjoy discounts and benefits at various attractions with their event tickets [10] Group 3: International Engagement - As the "2024-2025 SCO Tourism and Culture Capital," Qingdao is positioning itself as a gateway for international tourists, with significant increases in foreign visitor numbers, particularly from South Korea [8] - The implementation of visa-free policies has made Qingdao an attractive destination for international travelers, further boosting its tourism sector [8] Group 4: Sustainable Tourism Strategies - Qingdao aims to transform temporary tourist interest into lasting engagement by establishing a "monthly theme" mechanism to encourage repeat visits [9][10] - Seasonal events and activities are being organized to create memorable experiences throughout the year, enhancing the city's appeal as a tourist destination [10][11]
“流量”变“留量” 一根鱼竿“撬动”亿级产业
Xin Hua Wang· 2025-09-26 13:12
Core Points - The 14th China Shengzhong Lake International Fishing Competition opened in Nanchong, Sichuan, attracting 1,200 fishing enthusiasts from 21 countries and regions, along with over 7,000 spectators [1] - Since its inception in 2009, the event has driven ecological protection and industrial development, transforming local resources into economic benefits [1] Group 1: Economic Impact - The fishing competition has helped establish Shengzhong Lake as a national 4A scenic area, leading to the development of over 300 fishing-themed accommodations and homestays, primarily operated by local fishermen and farmers [2] - Local youth, like Du Chengzhou, have shifted from urban jobs to opening businesses such as homestays, generating daily revenues exceeding 10,000 yuan during events and holidays [2] - The competition has benefited over 100,000 local residents through infrastructure investments, improving access to transportation, education, and healthcare [2] Group 2: Investment and Development - During the opening ceremony, 12 projects were signed, covering tourism, commerce, and industry, with a total investment of 4.158 billion yuan [2] - In 2023, the region received 6.5 million tourists, generating over 7.5 billion yuan in comprehensive cultural and tourism revenue, aiming to enhance the "Event City, Fishing Paradise" brand [2]
秋游目的地大作战:影视营销加持,“流量”如何变“留量”?
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-22 09:10
Core Insights - The tourism industry is experiencing a surge in demand as the Mid-Autumn and National Day holidays approach, with hotel bookings for popular autumn destinations increasing by over 30% year-on-year [1] - The integration of film and tourism is becoming a new marketing strategy, with significant increases in tourist orders and ticket sales linked to popular films and series [2][3] - The challenge remains in converting the temporary influx of tourists driven by films into sustained visitor engagement and repeat visits [6][7] Group 1: Tourism Demand and Trends - Hotel bookings for popular autumn destinations have seen a year-on-year increase of over 30% as of mid-September [1] - The search volume for themes like "autumn viewing" and "red leaves" has doubled compared to previous periods, indicating a shift in tourist preferences towards experiences rather than destinations [1] - The impact of popular media, such as the series "My Alatai," has significantly boosted interest in specific regions, with a 323% increase in search volume for "Xinjiang" [2][8] Group 2: Film and Tourism Integration - The "film + tourism" model is emerging as a powerful marketing tool, with examples like "Go Where the Wind Blows" leading to a 126% increase in tourism orders for Dali [2][3] - A report indicates that 24.5% of tourists are inspired to visit filming locations after watching related media, highlighting the effectiveness of this strategy [3] - The proactive collaboration between film productions and local tourism departments, as seen with "My Alatai," has resulted in a 200% increase in hotel bookings in Alatai [8] Group 3: Challenges in Sustaining Tourism Growth - Despite initial spikes in visitor numbers, many locations struggle to maintain interest post-film release, with some experiencing a 60% drop in visitors within three months [6] - The low repeat visit rate for locations featured in films indicates a need for better strategies to convert transient visitors into loyal customers [6][7] - Issues such as inadequate infrastructure and service quality often lead to negative experiences for tourists, which can hinder long-term growth [7] Group 4: Future Directions and Policy Support - The Chinese government is promoting the integration of film and tourism through various policies aimed at enhancing cultural and tourism consumption [9][10] - Companies are encouraged to develop derivative products and leverage new media to strengthen the film-tourism connection [10] - The industry is still in the early stages of fully realizing the potential of film and tourism synergy, necessitating further development and strategic planning [9]
观察:“流量”变“留量” 深圳应打造更多“入境游”名片
Zheng Quan Shi Bao Wang· 2025-05-22 12:17
Group 1 - The recent surge in inbound tourism has made Shenzhen a key destination for foreign visitors, driven by factors such as visa exemptions, convenient travel, and restored flight routes [1] - Shenzhen has successfully transformed transient visitors into longer-staying tourists, with foreign tourists increasingly shopping for local products like gold jewelry and electronics [1] - The city's unique technological offerings are becoming a new tourism highlight, with products like drones and camera accessories gaining popularity among foreign visitors [1] Group 2 - Shenzhen's tourism is evolving to combine cultural heritage and natural beauty, with attractions like Dongmen Old Street and Dapeng New District being highlighted [2] - To convert inbound tourism "flow" into "stay," Shenzhen aims to leverage its diverse resources to create distinctive tourism products and enhance its city branding [2] - The focus is on developing high-quality, competitive sightseeing tourism products that reflect Shenzhen's unique characteristics and advantages [2]
流量变留量,济南假期经济“破圈—沉淀”的双重密码
Qi Lu Wan Bao Wang· 2025-05-07 12:07
Group 1 - The core idea of the article revolves around transforming the influx of tourists during the "May Day" holiday into sustainable economic growth for Jinan, with a focus on converting short-term visitor flow into long-term consumer engagement [1][2][6] - Jinan's cultural and tourism bureau has launched a "15-minute city roaming route" to enhance visitor experience and increase overnight stays, thereby driving economic activity in surrounding commercial areas [2][3] - The "531 Shopping Market" at major scenic spots has successfully attracted tourists, promoting local cultural products and enhancing the overall visitor experience [2][3] Group 2 - The "Six Advances" series of activities for Shandong's foreign trade products leveraged the holiday crowd, resulting in significant sales for participating foreign trade enterprises [3] - The reopening of the tea house at the Baotu Spring scenic area has seen high customer traffic, effectively converting tourist flow into consumer spending [3][6] - Jinan's government has implemented various consumer subsidies, including home appliance and furniture vouchers, which have led to a notable increase in foot traffic and sales in retail stores [4][5] Group 3 - The city has created a "flow-reserve-consumption-repurchase" closed loop to ensure that the influx of tourists translates into lasting economic benefits [6][8] - Jinan's strategic initiatives include extending public transport hours and offering free entry to attractions with boarding passes, enhancing accessibility for tourists [7] - The establishment of a consumption alliance among various sectors aims to boost consumer confidence and stimulate spending across the city [7][8]