流量变留量

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“流量”变“留量” 一根鱼竿“撬动”亿级产业
Xin Hua Wang· 2025-09-26 13:12
借助钓鱼赛事影响,升钟湖成功创建国家4A级景区,湖区已发展起渔家乐、民宿超过300家,基本 形成以当地渔民、农户为主要从业者的旅游产业体系。"开创赛事前,当地没什么产业,成年人不是上 船打鱼就是出门打工,我们这里的孩子,小时候很多都是留守儿童。"湖边的碑垭庙村"90后"小伙杜成 洲笑着说道。去年他像很多村里的年轻人一样放弃了城里的事业,在家门口开办了一家民宿,现在赛事 和节假日期间每天营收额可以过万元。 不仅如此,大赛还让湖区十多万群众得到了"实惠"。持续的基础设施投资,解决了原先的行路难、 上学难、就医难等问题。新修的900多公里硬化乡村道路宛如蜿蜒的银丝带,串起了湖边的数十个小山 村,让客群好进来,让农产品能走出去,源源不断为当地发展 "输血"。 作为第十四届中国升钟湖国际钓鱼大赛系列活动之一,2025南部县"双招双引"投资推介暨项目签约 仪式也在开幕式当天举行。现场围绕文旅、商贸、工业等领域签约项目12个,协议总投资41.58亿元。 南部县委副书记、县长庞亮表示,今年以来当地共接待游客650万人次,实现文旅综合收入75亿元以 上,着力做响"赛事名城、垂钓天堂"品牌。 【纠错】 【责任编辑:吴京泽】 新华 ...
秋游目的地大作战:影视营销加持,“流量”如何变“留量”?
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-22 09:10
(原标题:秋游目的地大作战:影视营销加持,"流量"如何变"留量"?) 21世纪经济报道记者 唐唯珂 报道 随着中秋、国庆双节的临近,游客热情不断升温。根据OTA数据,截至9月中日,热门赏秋目的地酒店 预订热度同比增长超30%;"赏秋""红叶""晒秋"等主题搜索量环比增长两倍。游客"重玩法"大过"重目的 地",秋景和体验成为主要吸引力。 在需求升温的同时,各地的营销战役已提前打响。热门航线和酒店预订提前走俏。华南多个旅行社从业 者向21世纪经济报道记者指出,受到《我的阿勒泰》影视剧热播影响的持续,以及本身旅行目的地的独 特优势,预计黄金周的新疆仍是热门赏秋目的地。 影视+旅游热度持续 类似的案例不胜枚举——《去有风的地方》带火大理旅游订单激增126%,《狂飙》让江门游客量暴涨5 倍,《我的阿勒泰》上线仅一周就让"新疆"整体搜索热度上涨323%——影视IP与目的地深度联动,已 成为文旅营销的全新战略高地。 此前即有负责目的地营销的市场人士向21世纪经济报道记者表示,目的地营销已经成为新环境下各方争 夺的关键,而与影视剧和综艺的结合近年来也成为新的增长点。 一场热情的音乐节、一次沉浸式汉服体验、一部与地域文化深度融 ...
观察:“流量”变“留量” 深圳应打造更多“入境游”名片
Zheng Quan Shi Bao Wang· 2025-05-22 12:17
Group 1 - The recent surge in inbound tourism has made Shenzhen a key destination for foreign visitors, driven by factors such as visa exemptions, convenient travel, and restored flight routes [1] - Shenzhen has successfully transformed transient visitors into longer-staying tourists, with foreign tourists increasingly shopping for local products like gold jewelry and electronics [1] - The city's unique technological offerings are becoming a new tourism highlight, with products like drones and camera accessories gaining popularity among foreign visitors [1] Group 2 - Shenzhen's tourism is evolving to combine cultural heritage and natural beauty, with attractions like Dongmen Old Street and Dapeng New District being highlighted [2] - To convert inbound tourism "flow" into "stay," Shenzhen aims to leverage its diverse resources to create distinctive tourism products and enhance its city branding [2] - The focus is on developing high-quality, competitive sightseeing tourism products that reflect Shenzhen's unique characteristics and advantages [2]
流量变留量,济南假期经济“破圈—沉淀”的双重密码
Qi Lu Wan Bao Wang· 2025-05-07 12:07
Group 1 - The core idea of the article revolves around transforming the influx of tourists during the "May Day" holiday into sustainable economic growth for Jinan, with a focus on converting short-term visitor flow into long-term consumer engagement [1][2][6] - Jinan's cultural and tourism bureau has launched a "15-minute city roaming route" to enhance visitor experience and increase overnight stays, thereby driving economic activity in surrounding commercial areas [2][3] - The "531 Shopping Market" at major scenic spots has successfully attracted tourists, promoting local cultural products and enhancing the overall visitor experience [2][3] Group 2 - The "Six Advances" series of activities for Shandong's foreign trade products leveraged the holiday crowd, resulting in significant sales for participating foreign trade enterprises [3] - The reopening of the tea house at the Baotu Spring scenic area has seen high customer traffic, effectively converting tourist flow into consumer spending [3][6] - Jinan's government has implemented various consumer subsidies, including home appliance and furniture vouchers, which have led to a notable increase in foot traffic and sales in retail stores [4][5] Group 3 - The city has created a "flow-reserve-consumption-repurchase" closed loop to ensure that the influx of tourists translates into lasting economic benefits [6][8] - Jinan's strategic initiatives include extending public transport hours and offering free entry to attractions with boarding passes, enhancing accessibility for tourists [7] - The establishment of a consumption alliance among various sectors aims to boost consumer confidence and stimulate spending across the city [7][8]