流量变留量

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观察:“流量”变“留量” 深圳应打造更多“入境游”名片
Zheng Quan Shi Bao Wang· 2025-05-22 12:17
Group 1 - The recent surge in inbound tourism has made Shenzhen a key destination for foreign visitors, driven by factors such as visa exemptions, convenient travel, and restored flight routes [1] - Shenzhen has successfully transformed transient visitors into longer-staying tourists, with foreign tourists increasingly shopping for local products like gold jewelry and electronics [1] - The city's unique technological offerings are becoming a new tourism highlight, with products like drones and camera accessories gaining popularity among foreign visitors [1] Group 2 - Shenzhen's tourism is evolving to combine cultural heritage and natural beauty, with attractions like Dongmen Old Street and Dapeng New District being highlighted [2] - To convert inbound tourism "flow" into "stay," Shenzhen aims to leverage its diverse resources to create distinctive tourism products and enhance its city branding [2] - The focus is on developing high-quality, competitive sightseeing tourism products that reflect Shenzhen's unique characteristics and advantages [2]
流量变留量,济南假期经济“破圈—沉淀”的双重密码
Qi Lu Wan Bao Wang· 2025-05-07 12:07
Group 1 - The core idea of the article revolves around transforming the influx of tourists during the "May Day" holiday into sustainable economic growth for Jinan, with a focus on converting short-term visitor flow into long-term consumer engagement [1][2][6] - Jinan's cultural and tourism bureau has launched a "15-minute city roaming route" to enhance visitor experience and increase overnight stays, thereby driving economic activity in surrounding commercial areas [2][3] - The "531 Shopping Market" at major scenic spots has successfully attracted tourists, promoting local cultural products and enhancing the overall visitor experience [2][3] Group 2 - The "Six Advances" series of activities for Shandong's foreign trade products leveraged the holiday crowd, resulting in significant sales for participating foreign trade enterprises [3] - The reopening of the tea house at the Baotu Spring scenic area has seen high customer traffic, effectively converting tourist flow into consumer spending [3][6] - Jinan's government has implemented various consumer subsidies, including home appliance and furniture vouchers, which have led to a notable increase in foot traffic and sales in retail stores [4][5] Group 3 - The city has created a "flow-reserve-consumption-repurchase" closed loop to ensure that the influx of tourists translates into lasting economic benefits [6][8] - Jinan's strategic initiatives include extending public transport hours and offering free entry to attractions with boarding passes, enhancing accessibility for tourists [7] - The establishment of a consumption alliance among various sectors aims to boost consumer confidence and stimulate spending across the city [7][8]