Core Viewpoint - The craft beer brand TAGSIU has completed nearly 10 million RMB in Pre-A financing, aimed at expanding its store chain, retail channels, and supply chain development [7][9]. Company Overview - TAGSIU, established in 2020, combines offline store experiences with retail channel layouts, targeting urban consumers seeking personalized and social drinking experiences [7][9]. - The brand's retail segment focuses on canned and bottled beer sold through various channels, including chain restaurants, e-commerce platforms, and supermarkets [8]. Market Context - The craft beer market in China reached 148.78 billion RMB in 2023, doubling since 2018, and is expected to exceed 180 billion RMB by 2027, with a compound annual growth rate of over 8% [9]. - Despite growth, the industry faces challenges, including a heavy reliance on traditional B-end channels and high pricing that limits consumer access [9][12]. Strategic Partnerships - The partnership with Guangdong Cool Mouse Brewery enhances TAGSIU's supply chain capabilities, allowing for high-quality imported ingredients and unique brewing processes [9][11]. - Cool Mouse Brewery, one of the largest in South China, plans to expand its production capacity significantly by 2025 [8][9]. Retail and Distribution Strategy - TAGSIU is expanding its retail presence through collaborations with convenience stores and supermarkets, making craft beer more accessible to a broader audience [11][12]. - The brand employs a competitive pricing strategy, with products available at prices as low as 9.9 RMB for two bottles, attracting consumers who previously found craft beer too expensive [11][12]. Consumer Engagement and Brand Building - TAGSIU engages with consumers through various events and collaborations, such as the "CityForce Shenzhen Craft Beer Festival," establishing itself as a cultural brand [12][13]. - The brand's innovative marketing strategies include experiential consumption scenarios and creative campaigns, enhancing consumer connection [12][13]. Future Outlook - TAGSIU aims to focus on store expansion, deepening retail channels, and product innovation to secure a competitive position in the rapidly growing craft beer market [13].

Group 1 - TAGSIU has completed nearly 10 million RMB in Pre-A round financing, with investors including MinIPO, Cool Mouse Brewery, and Jiangzhen Venture Capital [1] - The funding will primarily be used for store chain expansion, retail channel development, and supply chain research [1] - TAGSIU targets the urban craft beer market, focusing on young, fashionable consumers aged 20-35, with 80% of its customers falling within this demographic [2][3] Group 2 - Founded in 2020, TAGSIU combines offline store experiences with retail channel strategies, aiming to create a unique craft beer consumption environment [2][3] - The brand's founder, Wu Qifeng, emphasizes the importance of transforming stores into urban public spaces, collaborating with various brands through cross-industry partnerships and events like city beer festivals [4]

Core Insights - TAGSIU, a craft beer brand, has completed nearly 10 million Pre-A round financing, aimed at expanding its store chain, retail channels, and supply chain development [1] - The craft beer market in China reached 148.78 billion RMB in 2023, doubling since 2018, and is expected to exceed 180 billion RMB by 2027, with a compound annual growth rate of over 8% [6] Company Overview - Founded in 2020, TAGSIU combines offline store experiences with retail channel layouts, targeting urban consumers seeking personalized and social drinking experiences [1] - The brand has transitioned from large dining taverns to smaller pubs to enhance operational efficiency and scalability [5] Investment and Supply Chain - The investment from Guangdong Cool Mouse Brewery enhances TAGSIU's supply chain capabilities, allowing for high-quality imported ingredients and unique brewing processes [6] - Cool Mouse Brewery, one of the largest in South China, plans to expand its production capacity significantly by 2025 [5] Market Strategy - TAGSIU focuses on expanding its retail presence through partnerships with convenience stores and supermarkets, making craft beer more accessible to a broader audience [8] - The brand employs a competitive pricing strategy, with products available at low prices, such as 9.9 RMB for two bottles, to attract price-sensitive consumers [8] Consumer Engagement - TAGSIU engages with younger consumers through various events and collaborations, establishing itself as a cultural brand in the craft beer space [14] - The brand's direct interaction with consumers aids in real-time feedback for product development, enhancing its ability to innovate [15] Future Outlook - TAGSIU aims to continue expanding its store network and retail channels while focusing on product innovation and supply chain efficiency [17] - The company acknowledges challenges in organizational capacity and channel management but remains optimistic about overcoming these hurdles [17]