Core Viewpoint - The craft beer brand TAGSIU has completed nearly 10 million RMB in Pre-A financing, aimed at expanding its store chain, retail channels, and supply chain development [7][9]. Company Overview - TAGSIU, established in 2020, combines offline store experiences with retail channel layouts, targeting urban consumers seeking personalized and social drinking experiences [7][9]. - The brand's retail segment focuses on canned and bottled beer sold through various channels, including chain restaurants, e-commerce platforms, and supermarkets [8]. Market Context - The craft beer market in China reached 148.78 billion RMB in 2023, doubling since 2018, and is expected to exceed 180 billion RMB by 2027, with a compound annual growth rate of over 8% [9]. - Despite growth, the industry faces challenges, including a heavy reliance on traditional B-end channels and high pricing that limits consumer access [9][12]. Strategic Partnerships - The partnership with Guangdong Cool Mouse Brewery enhances TAGSIU's supply chain capabilities, allowing for high-quality imported ingredients and unique brewing processes [9][11]. - Cool Mouse Brewery, one of the largest in South China, plans to expand its production capacity significantly by 2025 [8][9]. Retail and Distribution Strategy - TAGSIU is expanding its retail presence through collaborations with convenience stores and supermarkets, making craft beer more accessible to a broader audience [11][12]. - The brand employs a competitive pricing strategy, with products available at prices as low as 9.9 RMB for two bottles, attracting consumers who previously found craft beer too expensive [11][12]. Consumer Engagement and Brand Building - TAGSIU engages with consumers through various events and collaborations, such as the "CityForce Shenzhen Craft Beer Festival," establishing itself as a cultural brand [12][13]. - The brand's innovative marketing strategies include experiential consumption scenarios and creative campaigns, enhancing consumer connection [12][13]. Future Outlook - TAGSIU aims to focus on store expansion, deepening retail channels, and product innovation to secure a competitive position in the rapidly growing craft beer market [13].

Group 1 - TAGSIU has completed nearly 10 million RMB in Pre-A round financing, with investors including MinIPO, Cool Mouse Brewery, and Jiangzhen Venture Capital [1] - The funding will primarily be used for store chain expansion, retail channel development, and supply chain research [1] - TAGSIU targets the urban craft beer market, focusing on young, fashionable consumers aged 20-35, with 80% of its customers falling within this demographic [2][3] Group 2 - Founded in 2020, TAGSIU combines offline store experiences with retail channel strategies, aiming to create a unique craft beer consumption environment [2][3] - The brand's founder, Wu Qifeng, emphasizes the importance of transforming stores into urban public spaces, collaborating with various brands through cross-industry partnerships and events like city beer festivals [4]

文 ｜ 李小霞 封面来源 ｜ 企业公众号 36氪获悉，精酿品牌"TAGSIU 醍宿酿造"（下称"TAGSIU"）已完成近千万Pre-A轮融资，投资方为MinIPO、酷鼠酒厂、讲真创投，本轮融资主要用于门店 连锁、零售渠道扩展以及供应链的研发。 TAGSIU成立于2020年，是一家兼具线下门店空间体验与零售渠道布局的精酿品牌。2023年5月，TAGSIU曾完成近千万元天使轮融资。品牌瞄准都市中追求 个性化、社交化饮酒体验的人群，提供兼具品质与氛围感的精酿消费场景。 零售板块以罐装产品和玻璃瓶装啤酒为主，通过各类连锁餐饮，电商平台，商超渠道等进行产品销售。 精酿啤酒不再是少数人的"专享"。 TAGSIU 据创始人吴其峰介绍，TAGSIU除了是一家啤酒公司以外，将门店延伸为城市公共空间，与不同业态品牌进行品牌联动，通过跨界合作、品牌联动、城市啤 酒节等、使精酿啤酒用不同创新等方式将传统业态与社交场景进行融合。 此外，TAGSIU也通过不断调整空间大小和餐饮组合，将门店模型从大餐酒馆向小酒馆转换，吴其峰透露，门店缩小后，有助于提高人效，且便于规模化复 制， 此次Pre-A的投资方其一，广东省酷鼠酒厂的加入，也帮助TA ...