文 ｜ 李小霞 封面来源 ｜ 企业公众号 36氪获悉，精酿品牌"TAGSIU 醍宿酿造"（下称"TAGSIU"）已完成近千万Pre-A轮融资，投资方为MinIPO、酷鼠酒厂、讲真创投，本轮融资主要用于门店 连锁、零售渠道扩展以及供应链的研发。 TAGSIU成立于2020年，是一家兼具线下门店空间体验与零售渠道布局的精酿品牌。2023年5月，TAGSIU曾完成近千万元天使轮融资。品牌瞄准都市中追求 个性化、社交化饮酒体验的人群，提供兼具品质与氛围感的精酿消费场景。 零售板块以罐装产品和玻璃瓶装啤酒为主，通过各类连锁餐饮，电商平台，商超渠道等进行产品销售。 精酿啤酒不再是少数人的"专享"。 TAGSIU 据创始人吴其峰介绍，TAGSIU除了是一家啤酒公司以外，将门店延伸为城市公共空间，与不同业态品牌进行品牌联动，通过跨界合作、品牌联动、城市啤 酒节等、使精酿啤酒用不同创新等方式将传统业态与社交场景进行融合。 此外，TAGSIU也通过不断调整空间大小和餐饮组合，将门店模型从大餐酒馆向小酒馆转换，吴其峰透露，门店缩小后，有助于提高人效，且便于规模化复 制， 此次Pre-A的投资方其一，广东省酷鼠酒厂的加入，也帮助TA ...

Core Insights - TAGSIU, a craft beer brand, has completed nearly 10 million RMB in Pre-A financing, aimed at expanding its store chain, retail channels, and supply chain development [1][4] - The craft beer market in China reached 148.78 billion RMB in 2023, doubling since 2018, and is expected to exceed 180 billion RMB by 2027, with a compound annual growth rate of over 8% [4][5] Company Overview - Founded in 2020, TAGSIU combines offline store experiences with retail channel layouts, targeting urban consumers seeking personalized and social drinking experiences [1][3] - The brand's retail segment focuses on canned and bottled beers sold through various channels, including chain restaurants, e-commerce platforms, and supermarkets [1] Investment and Partnerships - The recent investment round included partners like MinIPO and Cool Mouse Brewery, which enhances TAGSIU's supply chain capabilities [1][4] - Cool Mouse Brewery, located in Guangdong, plans to expand its production capacity significantly, which will benefit TAGSIU's supply chain [4] Market Strategy - TAGSIU aims to address the industry's challenges, such as over-reliance on traditional B-end channels, by expanding its retail presence and making craft beer more accessible to the general public [5][6] - The brand has adopted a competitive pricing strategy, making its products more affordable, with prices as low as 9.9 RMB for two bottles in supermarkets [6][9] Distribution and Expansion - TAGSIU is rapidly expanding its distribution network through partnerships with convenience stores and supermarkets, ensuring product availability even in cities without physical stores [6][9] - The brand is also exploring opportunities in hotel bars and mini-bars, collaborating with various hotel chains to provide craft beer [9][12] Consumer Engagement - TAGSIU engages with younger consumers through events, brand collaborations, and creative marketing strategies, establishing itself as a cultural brand [13] - The brand's direct consumer interactions facilitate real-time feedback for product development, enhancing its supply chain and product offerings [13][15] Future Outlook - TAGSIU plans to focus on scaling its store operations, deepening retail channels, and innovating product development to capture a larger market share in the growing craft beer sector [16]