柳井正接受采访 2026年春季入职迅销的应届毕业生为480人。预计年收入将增加约10%，达到约590万日元（约合人民币 26.57万元）。无需搬家等工作调动的地区正式员工的薪酬也将从25.5万日元提高到28万日元（约合人民 币1.26万元）。迅销在2020年把21万日元的起薪提高到25.5万日元，到2025年增加到33万日元。6年内合 计上调16万日元。 在以高薪闻名的日本商社中，从大学毕业生起薪来看，三菱商事为34万日元，伊藤忠商事为36万日元。 在超大型银行之中，三菱UFJ银行和三井住友银行为30万日元，瑞穗银行为28万日元。在不动产行业， 三井不动产为32万日元，三菱地所为33万日元。 在劳动力短缺的情况下，大型广告企业CyberAgent的起薪定为42万日元，软件开发公司才望子 （Cybozu）定为40万日元。Open House Group也于12月19日宣布上调至40万日元。由于是采取年薪制， 这个金额包含了一次性奖金和固定加班费。 迅销提供的是除去津贴等的基本工资，不包括加班费和一次性奖金。在此次上调之后，迅销的起薪超过 了大部分日本国内大企业。尽管如此，柳井正仍表示"还是很低，今后会继续提高" ...

Core Viewpoint - H&M is undergoing a significant transformation in the Chinese market, focusing on store renovations, digitalization, and enhanced customer experience to adapt to changing consumer preferences and competitive pressures [2][4][11]. Store Renovation Strategy - H&M's store strategy is characterized by "closing old stores and renovating," which involves shutting down underperforming locations while upgrading existing stores to create larger, more engaging flagship experiences in key commercial areas [4][9]. - The newly renovated flagship store in Beijing features improved layout and design, including spacious fitting rooms, comfortable seating areas, and a focus on seasonal displays, enhancing the overall shopping experience [6][10]. Digital Transformation - H&M is accelerating its digital transformation, moving from a traditional retail model to a more integrated digital experience, allowing consumers to purchase items instantly through platforms like Douyin and Pinduoduo [11][14]. - The brand aims to create a seamless omnichannel experience, emphasizing the importance of digital engagement alongside physical retail [12][15]. Design and Product Strategy - H&M is shifting its focus from seasonal collections to more frequent, smaller-scale product launches, responding to consumer demand for real-time updates and higher quality [14][20]. - The company is increasing collaboration with local designers and enhancing its Studio series to improve overall design quality and brand positioning, aiming to carve out a unique space between fast fashion and high-end brands [19][22]. Market Positioning - H&M's approach reflects a broader trend in the fashion industry, where brands are adapting to a faster-paced market and changing consumer expectations, particularly in China, which is seen as a key growth area [18][22]. - The establishment of a design center in Shanghai allows H&M to create products tailored to local tastes, leveraging digital advantages unique to the Chinese market [22].