中新网银川1月2日电 题：把城市记忆带回家：高颜值冰箱贴成旅行"仪式感"新宠 中新网记者 于晶 一枚不过掌心大小的冰箱贴，让每天数次打开冰箱的寻常动作被赋予新的期待，视线掠过门上琳琅满目 的小物件，旅行时的阳光、气味与欢笑便在回忆中瞬间苏醒。冰箱贴已悄然从固定便签的实用工具，跃 升为无数年轻人记录足迹、收藏故事的"时光胶囊"与"微型美术馆"。 元旦当天，在宁夏银川一家文创商店内，来自广东的游客张一帆正细心挑选具有宁夏特色的冰箱贴。她 的收藏已覆盖二十多个城市，家中的冰箱门俨然成了一幅立体生动的旅行地图。"青岛的啤酒瓶盖黄铜 贴泛着海风的味道，敦煌的飞天壁画浮雕让我仿佛触到流沙。"她向记者展示手机相册时说道。对她而 言，冰箱不再是冰冷的电器，而是一个满载回忆、能与朋友分享故事的温暖角落。 这背后，是旅行纪念品市场一场静悄悄的变革。笨重易碎的摆件、同质化的钥匙扣正逐渐让位于更轻 巧、更具设计感、更易融入日常的冰箱贴。在各大博物馆、热门景区的礼品区，设计精巧的冰箱贴已成 为不可或缺的"标配"。 冰箱贴的走红，离不开其自身持续的创意升级与技术融合。如今的它，早已超越简单的图案粘贴，进化 为凝聚地方文化、传统工艺与现代 ...

Core Insights - The cotton dolls phenomenon has emerged as a new form of emotional support and social interaction among young people, particularly among the Gen Z demographic [2][4]. Market Overview - The cotton doll market in China has reached a scale of 11.2 billion yuan in 2023, with a compound annual growth rate (CAGR) of 11% from 2016 to 2023 [4]. - The popularity of cotton dolls is reflected in social media engagement, with interaction volumes reaching 258 million and a voice volume of 6.226 million in the past year [4]. Demographics - The primary fan base for cotton dolls consists of young women under 24 years old, with those born after 2000 making up 59% of the audience. Female consumers account for 82% of the total [4]. - This demographic seeks personalization and uniqueness, showing a willingness to spend on emotional value and interests [4]. Product Categories - Cotton dolls are categorized into two main types: "attributed" dolls, which are based on celebrities or licensed IPs, and "unattributed" dolls, which are original creations by fans [3][4]. - The trend of anthropomorphized designs has allowed dolls to exhibit different personality traits, enhancing their appeal [3]. Cultural Impact - Cotton dolls have fostered a unique subculture among fans, referred to as "doll moms," who create a close-knit social circle around these toys, sharing experiences and deepening emotional connections [4]. Commercial Aspects - The commercial model for cotton dolls includes both fan-driven customizations and official merchandise, with the former catering to niche audiences and the latter targeting broader consumer bases [6]. - The market for doll clothing, a derivative product, is becoming essential for "raising" cotton dolls, with a global market size of approximately $1.8 billion in 2023 and a projected CAGR of 12% by 2025 [7]. Challenges - Despite the growth, there are concerns regarding the pricing of doll clothing, with some consumers questioning the rationality of current price levels, indicating a need for industry standardization [7].