Core Viewpoint - The Chinese gaming industry, while a global leader, faces three critical contradictions that need to be balanced for higher quality development [1]. Group 1: Balancing Performance and Value - The gaming industry has regained growth momentum after adjustments, but its value is not fully recognized by society, leading to lower valuations compared to the "new consumption" sector [3]. - Bridging the value gap requires high-quality innovative products, including the release of premium titles and a proactive approach to market exploration [3]. - The industry must actively demonstrate its technological contributions and build communication bridges to convey its positive value, exemplified by the "Dragon Cup" competition initiated by Century Huatong [3]. Group 2: Balancing Emotional Value and Brand Value - The current trend favors "emotional value," with gaming serving as an excellent medium for entertainment and stress relief, but it must evolve into sustainable "brand value" with cultural depth and social recognition [4]. - Successful gaming brands in Japan, like Doraemon and Mario, symbolize cultural strength, while China still has a long way to go in establishing culturally impactful gaming brands globally [4]. - To empower emotional and brand value, the industry must protect intellectual property and integrate national values into product culture [4]. Group 3: Balancing Simple Answers and Complex Questions - The emergence of AI, such as ChatGPT, has made complex problems easier to solve, but the ability to pose high-level questions and possess scientific thinking is becoming a rare asset [5]. - Historical productivity revolutions lead to "human-machine collaboration," focusing on how humans can work with AI, with Century Huatong enhancing development efficiency through AI tools [5]. - Maintaining content originality is crucial, as AI's tendency to average content may reshape human thinking; thus, supporting incremental content creation is essential [5].

平衡二：平衡"情绪价值"和"品牌价值"的冲撞 7月31日，以"聚新质动能，引全球共振"为主题的第22届中国国际数字娱乐产业大会（CDEC）上海举行。作为行业头部公司，世纪华通总裁谢斐受邀 参会并发表了题为《在平衡中领跑：有关中国游戏新质发展的思考》的主题演讲。她指出，中国游戏行业虽然已成为全球游戏领域的"领跑者"，但也面临三 大亟需平衡的矛盾，需要在平衡中实现更高质量的发展。以下是她的主要观点概述： 世纪华通总裁谢斐 平衡一：平衡"业绩高地"和"价值洼地"的矛盾 近年间，游戏行业在经历调整后重拾增长动能，但其行业价值尚未获社会充分的认可，最直接的反应就是在资本市场中，游戏公司估值远低于"新消 费"领域，形成"价值洼地"。此外，游戏行业也已成为人工智能、云计算等技术的关键推动力，并助力国内芯片产业发展，但这方面的正向价值也亟待更广 泛的社会认同。 弥合价值落差的核心在于锻造高品质创新产品力：一方面行业应继续推出精品大作，另一方面也应当具备开创而非跟随的意识，像《无尽冬日》那样去 开拓蓝海市场。此外，行业需主动展现技术推动作用，搭建更坚实的沟通桥梁，传递游戏行业的正向价值。今年，世纪华通发起"数龙杯"大赛也是这样 ...