Core Insights - Estee Lauder Group is showcasing innovative technology at the 8th China International Import Expo, particularly a brainwave-based experience to gauge emotional responses to different fragrances [1] - The company has designed a dedicated experience area for its fragrance products, allowing visitors to engage with various iconic perfumes through interactive installations [1] - Estee Lauder aims to highlight its advancements in skin science, AI personalized beauty, fragrance science, and sustainability through immersive experiences at the expo [1] Group 1 - Estee Lauder's booth features a unique technology that uses brainwaves to understand consumer preferences for fragrances [1] - The independent experience area for fragrances is a first for Estee Lauder at this expo [1] - Visitors can experience the emotional impact of each fragrance through a combination of neuroscience and emotional modeling [1] Group 2 - The expo includes multiple technology interaction zones to showcase the company's innovations [1] - Estee Lauder's focus on immersive experiences aims to deepen consumer engagement with its brand [1] - The company is positioning itself as a leader in integrating science with beauty and sustainability [1]

Core Insights - Estee Lauder has introduced an innovative technology at the 8th China International Import Expo, allowing visitors to explore their emotional connections to different fragrances through brainwave analysis [1] - The company has designed a dedicated experience zone for its fragrance category, showcasing its most representative perfumes and integrating neuroscience and emotional models for a unique sensory experience [1] Group 1: Technology and Innovation - The use of brainwave technology enables "emotional visualization," helping consumers understand their emotional responses to various scents [1] - Estee Lauder's exhibition includes multiple interactive technology zones, emphasizing innovations in skin science, AI personalized beauty, fragrance science, and sustainability [1] Group 2: Consumer Experience - Visitors can engage with a fun bubble machine to experience different perfumes, enhancing the immersive experience [1] - The exhibition aims to provide a close and engaging encounter with the company's advancements in various fields [1]