Core Insights - Estee Lauder has introduced an innovative technology at the 8th China International Import Expo, allowing visitors to explore their emotional connections to different fragrances through brainwave analysis [1] - The company has designed a dedicated experience zone for its fragrance category, showcasing its most representative perfumes and integrating neuroscience and emotional models for a unique sensory experience [1] Group 1: Technology and Innovation - The use of brainwave technology enables "emotional visualization," helping consumers understand their emotional responses to various scents [1] - Estee Lauder's exhibition includes multiple interactive technology zones, emphasizing innovations in skin science, AI personalized beauty, fragrance science, and sustainability [1] Group 2: Consumer Experience - Visitors can engage with a fun bubble machine to experience different perfumes, enhancing the immersive experience [1] - The exhibition aims to provide a close and engaging encounter with the company's advancements in various fields [1]

Core Insights - The cosmetics industry is a key focus for Shanghai, representing one of the six major industries aimed at enhancing the city's industrial capabilities and soft power [1][2] - The industry is undergoing structural adjustments and upgrades, facing both opportunities and challenges due to evolving regulations and rapid technological advancements [1] Industry Development Measures - Shanghai's measures to promote high-quality development in the cosmetics sector include branding "Shanghai-made" cosmetics and supporting the development of functional skincare products, fragrances, and domestic brands in the Qingpu District [2] - Qingpu District is leveraging its advantages as a gateway and exhibition hub, gathering a diverse range of leading and specialized enterprises to foster innovation and create a more efficient development environment [2] Innovation and Collaboration - The Qingpu cosmetics industry aims to enhance its innovation capabilities, intelligent manufacturing, and promote cross-industry integration and international cooperation [2][3] - The release of the "White Paper on the Cosmetics Industry in the Core Area of the Yangtze River Delta Integration Demonstration Zone" highlights the establishment of a closed-loop ecosystem encompassing R&D, production, marketing, and logistics [3] Industry Initiatives - A collective industry initiative was launched by eight cosmetics companies in Qingpu, emphasizing the commitment to mutual growth and the principles of openness, innovation, and sharing [3]

Core Viewpoint - The newly introduced measures aim to promote high-quality development in the cosmetics industry in Shanghai, focusing on brand building and innovation in technology and services [1][4]. Group 1: Measures and Initiatives - The measures consist of 11 initiatives across four areas: technological innovation, service system innovation, ecological development, and industrial layout optimization [2]. - Financial support is provided for new raw materials, with a maximum of 2 million yuan for registered new materials and 500,000 yuan for filed new materials, marking the highest subsidy level in the country [4]. - The establishment of a "Shanghai Manufacturing Brand" initiative aims to support high-end brand development and enhance supply response mechanisms in line with new consumption platforms [3]. Group 2: Industry Development and Collaboration - The measures emphasize the importance of collaboration between districts, with specific focuses on different cosmetic sectors such as functional skincare and AI integration in Jing'an and Qingpu districts [3][9]. - The initiative encourages the integration of AI and innovative technologies in the cosmetics industry, promoting personalized skincare solutions for various demographics [6][8]. - The development of a complete ecosystem for modern cosmetics in Qingpu district includes R&D, manufacturing, and marketing, with the aim of establishing a new highland for the beauty industry in the Yangtze River Delta [9]. Group 3: Market Response and Future Outlook - Companies are already responding to the measures, with Bayer's Beiersdorf planning to invest in new raw materials and expand its smart factory in Shanghai by 2025 [5]. - The measures also highlight the role of AI digital marketing firms in reducing marketing costs and enhancing content production efficiency for beauty brands [6][7]. - The long-term goal includes building a billion-level beauty health industry cluster by 2028, focusing on technological innovation and consumer upgrades [7][8].