以下文章来源于欧爷的商业创新 ，作者欧爷 欧爷的商业创新 . 在一个高速变化、不断把人推离自己内心的时代， 我记录人与世界相处的方式—— 人如何在工作、关系、技术、权力、欲望与生死之间， 仍然保有成为自 己的可能。 "亲爱的，商业世界真的变了" 第一次见到诺岸（NOA）酒店集团创始人潘飞，是在今年盛夏的阿那亚。 在有赞创始人白鸦先生组织的一次研学中，潘飞作为特邀嘉宾，与现场的线下实体业态的创业者们分享他创办诺岸酒店的历程。 他穿着随意的白色T恤，戴着棒球帽，鬓角的头发半长不短地支棱着，像极了一个不太修边幅的文艺青年。 他非常喜欢"野性"这个词。 在他几乎所有的演讲标题里，他都会把"野性"这个词放进去——我猜，在他的语境中，这一轮创业，是一种带着个人判断与生命力的"野性创新"。 诺岸酒店目前的体量并不大，但 它所触及的，是传统商业要素正在发生的"位移"。 因此，这个案例的启发，并不只限于酒店行业。 扫描海报二维码预约直播 围观一场商业重心的"野性"迁移 后来，我把潘飞和他的诺岸酒店案例介绍给混沌在线课程组。 在Mia和程灿两位混沌课程主任的推动下，历经整整一个月的反复打磨，一堂关于生活方式与创业选择的课程终于成 ...

Core Insights - The industry is currently in a state of chaos, with companies like Miniso aggressively signing original IP artists to enhance their market position and prepare for potential IPOs [1][3] - The competition for IP in the toy industry has intensified, with both large and small companies seeking to establish unique identities and attract consumer interest [3][6] - New entrants are exploring innovative strategies, such as collaborations with celebrities and leveraging social media for IP discovery, to differentiate themselves in a crowded market [8][11] Group 1: Miniso's Strategy - Miniso's founder, Ye Guofu, announced plans to invest 100 million yuan in IP development, having already signed 17 artists [1][3] - The company's approach may be more about channel partnerships rather than exclusive ownership, as some signed artists are linked to other licensing companies [3][8] - Miniso's emphasis on IP could pressure other companies that rely on its distribution channels, potentially leading to a reduction in exposure for many IPs [8] Group 2: Market Dynamics - The toy industry is witnessing an influx of capital and new players, with companies like Letsvan and Mitaki also signing artists and enhancing their offerings [4][6] - The traditional methods of finding IP through exhibitions are becoming less effective, prompting companies to seek new avenues for discovery, including social media platforms [10][11] - The market is evolving towards a more consumer-centric approach, where emotional value and social attributes of products are becoming increasingly important [8][11] Group 3: Designer Perspectives - Designers are becoming more aware of their negotiating power and are seeking to maintain control over their IP, leading to a shift in how they engage with larger companies [14] - The entry of new designers into the market is creating a demand for fresh ideas, as established companies struggle to keep up with changing consumer preferences [14] - The industry is at a critical juncture, with designers needing to develop business acumen to navigate the evolving landscape effectively [14]