（来源：劳动报） 本次快闪用幽默、戏谑又带点温暖的艺术语言，具象化呈现了Z世代在面对生活压力、职场内卷与社交网络时的种种"精神状态"：间歇性振作、持续性躺 平、深夜哲学、自我和解……每一个场景都是一面镜子，让每位消费者会心一笑，找到属于自己的"情绪暗号"。现场充满互动打卡设计与叙事性场景，更有 限定周边以快闪形式惊喜首发，还联动场内多家租户共同发力，凭快闪店内消费即享优惠福利。 国漫IP"美叽与大鼠"首展。受访对象供图 转自：劳动报 当非遗锦鲤游进都市夜空，照亮"情绪治愈"之路。这个周末，一场别开生面的亮灯仪式为五角场合生汇的冬日叙事定调。 与传统璀璨的科技光效不同，本次装置巧妙汲取中国传统灯笼技艺的精髓，将古朴的温暖形态置于现代建筑语境之中。更为精巧的是，装饰是以非遗传承技 艺制作的锦鲤作品——它们不仅是吉祥的象征，更仿佛被注入了生命，在光影间灵动游弋。 当灯笼点亮，锦鲤仿佛被瞬间唤醒，与空中悄然飘落的专属合生汇的"大雪"共同构成一幕超现实的都市童话。这场仪式，远不止于"点亮"。它是一场精心策 划的情绪疗愈：在岁末的忙碌与疲惫中，为年轻人提供一个停下脚步、仰头惊叹的浪漫时刻。 紧随亮灯仪式，合生汇快速切换频 ...

Core Insights - A new consumption trend characterized by "moderate intoxication" is emerging among young consumers, transforming drinking into a form of emotional release and lifestyle expression [1] Group 1: DIY Cocktail Trend - Convenience stores are becoming popular venues for DIY cocktails, allowing consumers to create drinks quickly and affordably, with prices for a homemade cocktail often under 50 yuan compared to 50-100 yuan in bars [2] - The trend is particularly appealing to the "Z generation," with significant engagement on social media platforms like Douyin and Xiaohongshu, where DIY cocktail content has garnered billions of views [2] - Major convenience store chains are adapting by creating dedicated "moderate intoxication" sections, offering cocktail kits and popular mixing guides [2] Group 2: Enhanced Experience and Brand Engagement - Brands are expanding offline experiences, such as pop-up bars that offer interactive cocktail-making opportunities, blending emotional consumption with social sharing [3] - The integration of social media and experiential marketing is driving engagement, with consumers encouraged to share their creations online [3] - New brands are also launching summer-themed cocktail kits and accessories, priced between 20 to 60 yuan, which are gaining popularity both online and offline [3] Group 3: Growth in Home Delivery and Convenience - The trend has extended to delivery platforms, with a nearly 40% increase in sales of cocktail kits since May, catering to consumers who prefer the convenience of home preparation [4] Group 4: Market Potential and Consumer Behavior - The rise of DIY cocktails reflects a shift towards "instant gratification" and "emotional healing," with young consumers seeking controlled relaxation rather than social integration [5] - There are approximately 490 million potential drinkers aged 18 to 30 in China, with an annual consumption scale exceeding 400 billion yuan, indicating significant market potential for low-alcohol beverages [5] - New product categories, such as tea-flavored cocktails and low-alcohol craft beers, are emerging, highlighting the growth potential of the "moderate intoxication" trend [5] Group 5: Challenges and Future Outlook - Despite the popularity, there are concerns about product homogeneity and a lack of genuine innovation in taste and experience, which may affect consumer retention [6] - Regulatory issues, such as underage drinking prevention and storage regulations, are becoming increasingly important as the market grows [6] - The "moderate intoxication" trend is evolving into a multi-dimensional consumption ecosystem, integrating with cultural and culinary industries, which may unlock further commercial opportunities in the future [6]