东郊记忆，原址为始建于上世纪50年代的国营红光电子管厂，曾是中国西部重要的电子生产基地。2011 年，这片承载着新中国工业荣光的老厂房被改造为"东区音乐公园"，完成了城市更新的一次转型。 2021年7月，接棒运营东郊记忆以来，东方正火团队想要用更贴近年轻人的方式，让"玩"产生价值。近 年来，"国潮崛起""Z世代消费主导"等趋势兴起，东方正火引入大量首店、原创潮牌、独立音乐人及数 字艺术内容，构建起文商旅融合的业态。融合嘻哈盛典落地东郊记忆，正是这一战略下的关键落子。 成都经济一线观察 融合嘻哈盛典活动现场。图据活动主办方 近段时间的东郊记忆，是成都当之无愧的顶流。12月18日，一年一度嘻哈圈的年会融合嘻哈盛典首次来 到成都，举办地落在东郊记忆。作为中国首个专注嘻哈文化与中文说唱领域的权威行业盛会，活动当天 吸引了王以太等30多组说唱歌手来到东郊记忆。 "这标志着东郊记忆在音乐演艺、潮流文化与城市更新深度融合上的又一次创新实践。"12月23日，东郊 记忆运营方东方正火相关负责人接受华西都市报、封面新闻记者采访时透露了一组数据，今年以来，东 郊记忆举办各类音乐及文化类演出活动超500场，创下历史新高。 想象一下， ...

（来源：劳动报） 本次快闪用幽默、戏谑又带点温暖的艺术语言，具象化呈现了Z世代在面对生活压力、职场内卷与社交网络时的种种"精神状态"：间歇性振作、持续性躺 平、深夜哲学、自我和解……每一个场景都是一面镜子，让每位消费者会心一笑，找到属于自己的"情绪暗号"。现场充满互动打卡设计与叙事性场景，更有 限定周边以快闪形式惊喜首发，还联动场内多家租户共同发力，凭快闪店内消费即享优惠福利。 国漫IP"美叽与大鼠"首展。受访对象供图 转自：劳动报 当非遗锦鲤游进都市夜空，照亮"情绪治愈"之路。这个周末，一场别开生面的亮灯仪式为五角场合生汇的冬日叙事定调。 与传统璀璨的科技光效不同，本次装置巧妙汲取中国传统灯笼技艺的精髓，将古朴的温暖形态置于现代建筑语境之中。更为精巧的是，装饰是以非遗传承技 艺制作的锦鲤作品——它们不仅是吉祥的象征，更仿佛被注入了生命，在光影间灵动游弋。 当灯笼点亮，锦鲤仿佛被瞬间唤醒，与空中悄然飘落的专属合生汇的"大雪"共同构成一幕超现实的都市童话。这场仪式，远不止于"点亮"。它是一场精心策 划的情绪疗愈：在岁末的忙碌与疲惫中，为年轻人提供一个停下脚步、仰头惊叹的浪漫时刻。 紧随亮灯仪式，合生汇快速切换频 ...

（来源：北京时间） 转自：北京时间 #北京副中心藏着3个潮玩小镇##来副中心做潮流小镇青年#【北京副中心这3个潮玩小镇，年轻人把热 爱"玩"成事业！】谁懂啊！在北京城市副中心，除了环球影城，还藏着3个"神仙小镇"！它们不是千篇 一律的景点，而是年轻人用热爱打造未来生活的现场。从旧厂区变身创意园区，从传统古镇升级为未来 社区，这里没有宏大叙事，只有一群"小镇青年"正在把蓝图玩成现实。吸引大家奔赴而来的，从来不只 是一份工作，而是一种站在潮流前沿、亲手定义潮流的生活！十四五收官，十五五开局，如果你也想把 热爱变成事业，不如来副中心做个潮流范儿的"小镇青年"！ ...

Core Viewpoint - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing the global leading trend culture and entertainment group, Pop Mart, which highlights its popular IPs SKULLPANDA and CRYBABY, creating an immersive experience for attendees [1][3]. Group 1: Event Highlights - Pop Mart's exhibition theme is "Creating Trends, Boundless Play," featuring a birthday celebration design to commemorate the company's 15th anniversary, creating a warm and festive atmosphere [3]. - The exhibition booth includes a giant birthday cake adorned with various IP characters that have accompanied the brand's growth, symbolizing the connection to a beautiful life [3]. Group 2: IP Showcase - Pop Mart emphasizes its popular IPs SKULLPANDA and CRYBABY, with SKULLPANDA designed by artist 熊喵, representing the aesthetic of "boundless imagery" and encouraging self-exploration [5]. - CRYBABY, created by Thai artist Molly, focuses on emotional expression and resonates deeply with global audiences, advocating for facing emotions and moving forward [5]. - The exhibition also features limited edition products that incorporate local cultures, enhancing the connection with global consumers [5]. Group 3: Product Innovation - Pop Mart showcases a variety of products, including figurines and plush toys, allowing attendees to experience the brand's unique culture and service [6]. - The company continues to innovate product categories, expanding consumer engagement through the use of PVC plush toys that enhance expression and display [6]. - Pop Mart has developed a diverse product matrix and is exploring new business areas such as building blocks, desserts, and jewelry, breathing new life into its IPs [6]. Group 4: Future Outlook - The company reports that all four major regions achieved over 100% growth in the first half of 2025, with the Americas experiencing a tenfold increase, indicating a successful internationalization strategy [8]. - Pop Mart aims to maintain its brand essence and collaborate with artists to create a better trend lifestyle in the future [10].

Core Insights - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing global consumer trends and lifestyle aspirations [1] - Pop Mart, a leading cultural and entertainment group, is celebrating its 15th anniversary at the expo with a themed booth that highlights its IP-centric strategy [1][4] - The expo features over 4,108 overseas exhibitors from 155 countries and regions, marking a record high in exhibition area and number of companies [3] Company Highlights - Pop Mart's booth features popular IPs SKULLPANDA and CRYBABY, designed to create an immersive experience for attendees [2][4] - SKULLPANDA, created by artist 熊喵, embodies the aesthetic of "boundless imagery," while CRYBABY, by artist Molly, focuses on emotional expression [2] - The company has expanded its product range to include various categories such as figurines and plush toys, enhancing consumer engagement [3] International Strategy - Pop Mart's international strategy has led to significant growth, with all four major regions achieving triple-digit growth in the first half of 2025, particularly in the Americas with over tenfold growth [4] - The company has opened its first store in Qatar at Hamad International Airport, marking its entry into the Middle East [4] - By 2025, Pop Mart aims to continue expanding its global presence, having already surpassed 570 stores worldwide [4]

Core Viewpoint - The article highlights the participation of Pop Mart at the 8th China International Import Expo, showcasing its internationalization and IP-centric strategy through popular IPs like SKULLPANDA and CRYBABY, while celebrating its 15th anniversary [3][5][11]. Group 1: Event Overview - The 8th China International Import Expo took place from November 5 to 10 in Shanghai, featuring Pop Mart in the consumer goods section with a theme of "Creating Trends, Boundless Play" [3]. - Pop Mart's booth design was inspired by a "birthday celebration," reflecting its achievements in IP-driven internationalization and attracting significant visitor interaction [5][11]. Group 2: IP Showcase - Pop Mart prominently displayed its popular IPs SKULLPANDA and CRYBABY, which resonate emotionally with global consumers and embody high-quality lifestyle aspirations [7][10]. - SKULLPANDA, created by artist 熊喵, promotes the aesthetic of "boundless exploration," while CRYBABY, by artist Molly, focuses on emotional expression, both of which have gained global resonance [7][9]. Group 3: Product Innovation - The company showcased a variety of products, including figurines and plush toys, emphasizing its innovative approach to expand consumer engagement [9]. - Pop Mart has developed a diverse product matrix, including new categories like building blocks and jewelry, enhancing the life of its IPs and providing varied consumer experiences [9][13]. Group 4: Global Expansion - Pop Mart's international strategy has led to significant growth, with all four major regions achieving over 100% growth in the first half of 2025, particularly in the Americas, which saw a tenfold increase [13][15]. - The company has opened its first stores in iconic locations globally, including the UK and Indonesia, and recently established its first store in Qatar, marking a significant milestone for a Chinese brand [15].

Core Viewpoint - The 2025 Service Trade Fair emphasizes dynamic engagement and diverse interactive experiences, with Bubble Mart participating as the exclusive trendy cultural brand partner, showcasing popular IP products and creative installations [1] Group 1: Event Overview - The 2025 Service Trade Fair commenced on September 10, featuring a variety of supporting activities and interactive scenarios aimed at fostering new development momentum [1] - Bubble Mart set up two major exhibition booths at the fair, highlighting its popular IP products such as labubu, Molly, and Star People [1] Group 2: Interactive Experience - The event included innovative formats like a creative dessert house and large outdoor art installations, enhancing visitor engagement and interaction [1]

Group 1 - The 2025 China International Service Trade Fair will be held from September 10 to 14 in Beijing, with Pop Mart participating as the exclusive trendy cultural brand partner [1] - Pop Mart will set up two exhibition booths featuring IP product displays, a creative dessert house, and large outdoor art installations to enhance cultural experiences [1] - The "MOLLY's Dessert House" will debut at the fair, offering desserts inspired by its well-known IP, aiming to attract attendees with visual and taste experiences [1] Group 2 - In the first half of the year, Pop Mart reported revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [2] - The company has 13 major artist IPs generating over 100 million yuan in revenue, focusing on exploring various creative expressions and new business formats centered around IP [2]

Core Insights - The rise in popularity of urea bags as a trendy outdoor accessory reflects a shift in consumer behavior towards practicality and sustainability in fashion [1][3][9] - Decathlon's limited edition urea bags, offered as part of a marketing campaign in collaboration with Xiaohongshu, highlight the intersection of outdoor culture and urban fashion [9][10] - Urea bags have evolved from agricultural use to becoming a cultural symbol in outdoor activities, showcasing their versatility and appeal among younger consumers [10][23][24] Group 1: Product and Market Trends - Urea bags are being marketed as stylish and functional, appealing to the minimalist wardrobe trend with their multi-functional use [9][10] - The bags are available in bright colors, with yellow being particularly favored on social media, indicating a strong visual appeal [9][10] - The collaboration with Xiaohongshu emphasizes the importance of social media in driving consumer interest and engagement with outdoor products [10][24] Group 2: Cultural Significance - Urea bags symbolize a connection to nature and environmental consciousness, as they are often used by hikers to carry gear and collect trash during outdoor activities [23][24] - The transformation of urea bags into fashion items reflects a broader trend of repurposing everyday objects into high-fashion statements, challenging traditional notions of luxury [26][34] - The cultural appropriation of urea bags by luxury brands illustrates the ongoing dialogue between high fashion and grassroots trends, where elements from lower socioeconomic backgrounds are reinterpreted for the elite [34][37] Group 3: Consumer Behavior - The demand for urea bags has surged, with consumers actively seeking them out, reminiscent of past trends where limited edition items created a sense of urgency [10][19] - The appeal of urea bags lies in their ruggedness and affordability, making them attractive to outdoor enthusiasts who value practicality over brand prestige [10][13] - The trend of modifying urea bags for various uses, such as backpacks or fashion items, showcases consumer creativity and the desire for personalized, unique products [18][21][30]

Core Insights - The company reported a significant revenue increase of 204.4% year-on-year, reaching RMB 13,876.3 million in the first half of 2025, driven by diverse product offerings and improved operational efficiency [1] - The gross profit rose by 234.4% to RMB 9,761.1 million, with a gross margin increase from 64.0% to 70.3%, attributed to higher overseas sales and better cost control [1][2] - The operating profit surged by 436.5% to RMB 6,043.7 million, while net profit increased by 385.6% to RMB 4,681.7 million, reflecting strong IP management and product development capabilities [2] Revenue Breakdown - Revenue from domestic channels reached RMB 8,282.8 million, up 135.2% year-on-year [1] - Asia-Pacific revenue grew by 257.8% to RMB 2,850.9 million, while revenue from the Americas skyrocketed by 1,142.3% to RMB 2,264.9 million [1] - Europe and other regions achieved revenue of RMB 477.7 million, marking a 729.2% increase [1] IP Performance - The company successfully launched multiple new IPs and product series, enhancing brand recognition globally, with 13 artist IPs generating over RMB 100 million in revenue [2] - The top-performing IPs included THE MONSTERS, MOLLY, SKULLPANDA, CRYBABY, and DIMOO, contributing significantly to overall sales [2] Store Expansion and Membership Growth - As of June 30, 2025, the company operated 571 stores across 18 countries, with a net increase of 40 stores in the first half of the year [3] - The membership base grew from 46.08 million to 59.12 million, with members contributing 91.2% of sales and a repurchase rate of 50.8% [4] Future Strategies - The company plans to expand its global presence by opening offline channels in key locations and enhancing consumer experiences [4] - Investments in the official website and self-developed app will be increased to improve promotional efforts and user experience [4]