哈喽，大家好，今天小睿这篇评论，主要来扒一扒年轻人挤破头打卡的原创市集，为啥成了义乌货的溢 价舞台？ 如今，文创市集、复古市集已成为城市夜间消费的新地标，文旅部公布的三批国家级夜间文化和旅游消 费集聚区中，345个集聚区里半数以上都有市集业态加持。 年轻人带着对"独一无二"的期待，愿意为"情绪价值"和"自我表达"买单，却频频发现，花300元买的"中 古孤品"戒指，1688上仅售30元；标榜"原创自制"的果壳风铃，竟是批量批发的义乌货。 市集的走红绝非偶然，它精准踩中了当代年轻人的消费痛点。 复旦大学经济学院教授韦潇曾指出，年轻人涌向市集并非单纯"买东西"，而是追求"情绪价值+社交货币 +自我表达"的复合体验，这是"体验式消费"升级后的"意义感消费"。 从社会学角度看，市集的火爆源于年轻人对"共享美学"的追求。 不止于购物的"共享美学"狂欢 人民论坛网的分析显示，当代年轻人厌倦了快节奏都市生活的孤独感，市集作为开放的公共空间，让他 们在交流中建立情感连接，摆脱内卷压力。 数据更能印证这一趋势，某二手交易平台2024年注册用户突破6亿，95后、00后占比超一半，而线下市 集的青年参与者占比更是高达七八成。 政策与 ...

Core Insights - The article highlights the increasing popularity of offline markets, particularly the 11th Temple Ginkgo Cultural Festival in Beijing, which combines traditional culture with modern aesthetics, offering a multi-dimensional experience for visitors [2][4] Economic Context - The rise in consumer spending is noted as a key driver of economic growth, with retail sales in the first three quarters of the year showing a 3.5% year-on-year increase [2] - Emerging business formats, such as markets, are particularly appealing to younger consumers seeking unique experiences [2][4] Consumer Behavior - Young consumers are increasingly drawn to offline markets not just for purchasing goods but for the emotional and social experiences they provide, termed "meaningful consumption" [5][6] - The desire for real-world interactions and experiences is rising as digital life saturates, leading to a compensatory need for physical engagement [4][6] Pricing Dynamics - Price sensitivity is a significant concern for young consumers, with many prioritizing value for money when shopping at markets [7] - High prices in markets are attributed to factors such as stall fees and the handmade nature of many products, which complicates the perception of value [7][8] Market Challenges - The market faces challenges such as high stall fees, which can range from 200 to 1000 yuan per day, and a lack of product diversity leading to consumer fatigue [8][9] - The proliferation of similar products across different markets contributes to a sense of sameness, diminishing the unique appeal of individual stalls [8][9] Future Directions - To thrive, offline markets must focus on content creation, interactive experiences, and community building to enhance consumer engagement [9][10] - Utilizing data analytics and AI for refined operations can help optimize market offerings and improve the overall consumer journey [10]