Core Viewpoint - The article discusses the upcoming launch of the Jianfa Haichen project in Shanghai, highlighting its unique architectural features and competitive advantages in the real estate market. Group 1: Project Features - The project features a grand entrance with a width of 65 meters and a height of 14 meters, designed to evoke a sense of homecoming with a water fountain [2] - The project boasts a high usable area rate of 88% for high-rise units and 89% for villas, which is competitive within similar projects [3] - The layout of the 125㎡ model unit is designed to feel like 150㎡, maximizing usable space with minimal wasted area [6] Group 2: Unit Specifications - The project includes a variety of unit sizes, with small high-rise units ranging from 125-210㎡ and villas from 105-228㎡, catering to different market segments [9] - The design incorporates multiple balconies that can be converted into additional rooms, enhancing the overall usable area [8] - The project aims to provide a diverse range of housing options for first-time buyers, those upgrading, and those seeking improved living conditions [8] Group 3: Strategic Development - Jianfa has strategically acquired land in the Yangpu District, reviving interest in the New Jiangwan City area after a five-year hiatus [14] - The project is positioned as a high-end offering, with plans for 10 small high-rise buildings and 30 villa units, totaling 1,156 homes [14] - Jianfa's approach to land acquisition involved private negotiations to avoid competitive bidding, allowing for more reasonable costs [18][19]