Core Insights - Ctrip Finance has launched a mortgage loan service through its fintech subsidiary, marking its entry into the mortgage loan sector traditionally dominated by state-owned banks and consumer finance companies [1][6] - The mortgage loan service operates by collaborating with third-party loan service providers, allowing Ctrip Finance to monetize its user traffic without incurring high costs or credit risks [2][3] Business Model - The mortgage loan service is referred to as "form business," where Ctrip Finance collects borrower information and provides it to financial institutions for customer acquisition and risk control [2] - Ctrip Finance leverages its platform to tap into a stable flow of potential borrowers, particularly those with real estate assets, to generate revenue through referral fees or profit sharing [2][3] Market Context - The mortgage loan market has seen a contraction among non-bank institutions, with several consumer finance companies exiting the sector due to rising costs and declining asset values [7][9] - Ctrip Finance's entry into the mortgage loan market is seen as a strategic move to capture high-quality customer segments amid a tightening market environment [6][8] Regulatory Environment - The implementation of new regulations governing internet lending has prompted a shift in the competitive landscape, with Ctrip Finance being listed among the approved platform operators for consumer finance companies [6][7] - The new regulations also clarify the cost structure for platform services, which may impact the pricing strategies of various players in the mortgage loan market [6][9] Competitive Landscape - The mortgage loan service is primarily supported by third-party intermediaries rather than traditional financial institutions, indicating a shift in how these services are delivered [4][5] - The competitive dynamics are influenced by the structural cost disadvantages faced by loan intermediaries compared to banks, which may limit their ability to attract high-quality borrowers [8][9][10]

最关键的是，他当年留着的钱没闲着，慢慢投点基金，虽说有赚有赔，但总的下来也攒下不少。去年他还趁着 "卖 旧购新" 的政策优惠，把这套小房子换大了点，孩子上学也凭着购房合同落了户。现在人家手里既有存款，房子也 换成了改善型，日子过得滋润着呢。 我记得老张后来跟我说过一句特实在的话："当时就图个清净，没想到钱全砸房子里，一点抗风险的底气都没有。" 可不是嘛，现在楼市早不是当年那样闭眼涨了，全款买房看似踏实，其实把所有鸡蛋放一个篮子里了。之前就听说 有人为了全款，偷偷办 "房抵贷"，利息高不说，风险还大得很。 小李倒想得开，他说每月还贷就当强制储蓄，反而让他更会规划钱。而且这几年货币贬值，当年觉得压力大的月 供，现在看真不算啥了。前阵子他还帮老张算了笔账，要是当年老张少付点首付，留些钱理财，就算赚得一般，现 在也比手头空空强。 真不是我夸张，当年一起看房的老张和小李，一个全款一个按揭，现在再碰面，那状态简直没法比。 老张当时是咬着牙全款买的，把老家房子卖了，还跟亲戚借了不少，凑够百来万拿下那套三居室。说实话，那会儿 我们都羡慕他，不用背房贷，交房那天请吃饭，脸都笑成花了，说 "总算卸下块大石头"。 结果呢？头两年还 ...