Core Insights - The article highlights the growing prominence of non-listed gaming companies in the mobile gaming sector, particularly in China, as they increasingly compete with established listed companies like Tencent and NetEase [1] - The data from SensorTower indicates that the top 80 mobile game publishers in China for the first half of 2025 include 27 listed companies, with many non-listed companies showing strong performance, especially in the overseas market [1] - Notably, the revenue figures for listed companies are significantly understated in the SensorTower data, as it does not account for income from the Chinese Android market [1] Company Performance - Companies like Diandian Interactive and Jiangyu Interactive have made significant strides in the SLG (Simulation Game) category, with Diandian's "Whiteout Survival" maintaining a top position in overseas mobile game revenue [6][20] - Mihayou continues to dominate the ACG (Anime, Comic, and Game) sector with titles like "Genshin Impact" and "Honkai: Star Rail," although there are no new product announcements yet [8] - Lemon Microfun has seen success with its Merge-2 games, contributing significantly to its revenue, with "Gossip Harbor" and "Seaside Escape" being major hits [9] Market Trends - The article notes a trend of non-listed companies focusing on niche markets, such as female-oriented games by Paper Games and casual games by companies like Damo Longtu [1][14] - The performance of SLG games remains strong, with companies like FunPlus and Lilith Games launching new titles that have gained traction in overseas markets [16][18] - The gaming landscape is evolving, with companies like ByteDance expanding their gaming portfolio through acquisitions and new game launches, indicating a competitive environment [12][13] Revenue Insights - The revenue contributions of various companies are detailed, with Diandian Interactive reporting $1.49 billion in H1 2025, while Lemon Microfun reported $1.11 billion [6][9] - The article emphasizes that many non-listed companies are achieving substantial revenue growth, particularly in the overseas market, which is becoming increasingly important for their overall performance [1][20] - Companies like Tap4Fun and IGG are also highlighted for their successful SLG titles, contributing significantly to their revenue streams [34][36]